Jasmin Meza’s Post

At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—and brand websites are taking a back seat to social media at every stage of the customer journey. (GRIN research) https://hubs.ly/Q02qw2Sq0 #PR #influencers #ContentCreators #InfluencerAuthenticity

Marketers are expected to invest in influencers even more heavily in coming years. The creator economy—which encompasses the efforts of influencers, podcasters, YouTubers, artists, and others who earn income through online content and engagement with their audience—is expected to be worth an estimated $500 billion by 2027, and 96% of it is yet to be tapped by marketers. In our new blog, Lisa Girard, Data Intelligence analyst, and account director Rachel Klaven look at the trajectory of influencer marketing and how loyalty fits in. Read the blog: https://lnkd.in/guy_eBPF #advertisingandmarketing #influencers #influencermarketing #loyalty #loyaltyprograms #datascience

Is the de-influencing movement really working? The numbers say no. 👀 "Influencers" have been with us for a decade now — give or take a year or two. And while some speculate that their power is slowly losing its magic, statistics show that many consumers are still well and truly under their spell.🪄⭐ In the USA, 49% of social commerce shoppers say an influencer's opinion has "influenced" a purchase decision and 70% of teens trust them more than traditional celebrities. Influencer marketing can be a powerful vehicle to elevate your brand. Have you considered using influencers as part of your marketing strategy? 🤔 #ecommerce #influencers #influencermarketing #socialcommerce

Is the de-influencing movement really working? The numbers say no. 👀 "Influencers" have been with us for a decade now — give or take a year or two. And while some speculate that their power is slowly losing its magic, statistics show that many consumers are still well and truly under their spell.🪄⭐ In the USA, 49% of social commerce shoppers say an influencer's opinion has "influenced" a purchase decision and 70% of teens trust them more than traditional celebrities. Influencer marketing can be a powerful vehicle to elevate your brand. Have you considered using influencers as part of your marketing strategy? 🤔 #ecommerce #influencers #influencermarketing #socialcommerce

Is the de-influencing movement really working? The numbers say no. 👀 "Influencers" have been with us for a decade now — give or take a year or two. And while some speculate that their power is slowly losing its magic, statistics show that many consumers are still well and truly under their spell.🪄⭐ In the USA, 49% of social commerce shoppers say an influencer's opinion has "influenced" a purchase decision and 70% of teens trust them more than traditional celebrities. Influencer marketing can be a powerful vehicle to elevate your brand. Have you considered using influencers as part of your marketing strategy? 🤔 #ecommerce #influencers #influencermarketing #socialcommerce

We've reached 45,000 Influencers on our platform, another huge milestone for the company! Take a minute to think, each one has been individually selected based on strict criteria for brand campaigns from the US, UK, Europe and APAC, TLDR that's over 15,000 hours of work. Some more mind-blowing stats: - we've completed almost 5,000 Influencer collaborations globally - $60M generated from Influencer activations (equivalent ads media value) - over 2 million likes and comments Check out our Influencer Platform page for more info: https://lnkd.in/gYYGiTY6 #Influencers #Influencermarketing #advertising #digitalads #media #nativeempire

Is the de-influencing movement really working? The numbers say no. 👀 "Influencers" have been with us for a decade now — give or take a year or two. And while some speculate that their power is slowly losing its magic, statistics show that many consumers are still well and truly under their spell.🪄⭐ In the USA, 49% of social commerce shoppers say an influencer's opinion has "influenced" a purchase decision and 70% of teens trust them more than traditional celebrities. Influencer marketing can be a powerful vehicle to elevate your brand. Have you considered using influencers as part of your marketing strategy? 🤔 #ecommerce #influencers #influencermarketing #socialcommerce

Is the de-influencing movement really working? The numbers say no. 👀 "Influencers" have been with us for a decade now — give or take a year or two. And while some speculate that their power is slowly losing its magic, statistics show that many consumers are still well and truly under their spell.🪄⭐ In the USA, 49% of social commerce shoppers say an influencer's opinion has "influenced" a purchase decision and 70% of teens trust them more than traditional celebrities. Influencer marketing can be a powerful vehicle to elevate your brand. Have you considered using influencers as part of your marketing strategy? 🤔 #ecommerce #influencers #influencermarketing #socialcommerce

Is the de-influencing movement really working? The numbers say no. 👀 "Influencers" have been with us for a decade now — give or take a year or two. And while some speculate that their power is slowly losing its magic, statistics show that many consumers are still well and truly under their spell.🪄⭐ In the USA, 49% of social commerce shoppers say an influencer's opinion has "influenced" a purchase decision and 70% of teens trust them more than traditional celebrities. Influencer marketing can be a powerful vehicle to elevate your brand. Have you considered using influencers as part of your marketing strategy? 🤔 #ecommerce #influencers #influencermarketing #socialcommerce

With over 200 million active #contentcreators present today, 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 #collaborators 𝗮𝗻𝗱 #influencers 𝘁𝗼 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵. This number also underscores the 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 amidst the competition and effectively use the creativity and reach of these #creators. What are the other ways for brands to optimize their collaborations with content creators and influencers to drive meaningful engagement and achieve their marketing objectives in the current digital landscape? We'd like to know the takeaways from our awesome marketers and brands! #Rewardoo #CreatorEconomy #CreatorMarketing #InfluencerMarketing #Insights #Digital #Marketing