In today's dynamic business landscape, we're witnessing a stark contrast between forward-thinking B2B buyers and traditional B2B sellers. The modern B2B buyer behaves much like today's consumer, whilst the traditional seller remains entangled in red tape, outmoded practices, and a limited grasp of data. Despite the evident shift in buying behaviours, many B2B organisations continue to neglect their brand investment. This oversight fails to resonate with a significant portion (95%) of potential buyers who aren't immediately looking to make a purchase. Many businesses persist with outdated methods, resulting in inefficient expenditure and missed opportunities. We've emphasised for the last few years that the rapid advancements in AI will soon leave no room for complacency. Companies need to realign their sales and marketing strategies now more than ever. This is precisely why Matter has been established. Matter combines integrated sales and marketing strategies fit for the modern B2B landscape. We're here to provide insight and guidance, helping businesses navigate change. Ready to learn more? Ampli NERVE #B2BSales #B2B #Data #AIForBusiness 📸: The B2B Institute
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12moI agree that many businesses are still stuck in the past, and it's going to hurt them in the long run, thanks for sharing.