Jason Potter’s Post

Congrats to Apryl Childs-Potter and the entire team at Nashville Health Care Council for pulling together an amazing #Sessions2024. It was fascinating for me to have the chance to hear the perspectives of the luminaries from across the health care industry that converged in Nashville this week to discuss the present and future of health care. I've had the privilege of getting to be witness behind the scenes to see this year's event grow from idea to full-scale production. I don't know much about health care, but I know a thing or two about live events, and this was world class in every sense. So kudos, Apryl, I hope you and the team get a chance to celebrate a job well done. I can't wait to see what you do for an encore at #Sessions2025!

It was quite an honor to be invited to join Special Olympics at their annual National Business Meetings and participate as a panelist in their partnerships session. I even had the chance to facilitate a quick workshop on collaboration for development leaders from chapters across the United States and had an incredible time in the process. The experience gave me much more than what I was able to contribute as I had a chance to hear firsthand about the impact donors and corporate partners of SO have on the athletes they serve and the mission of inclusion the organization is built upon. Most notably, the message I heard delivered by Athlete/Special Olympics Chief Inspiration Officer Loretta Claiborne was as clear and powerful of a personal testimonial as you'll ever come across, and one I won't soon forget. A special thanks to my friends old and new at Special Olympics for inviting me and taking such good care of me in Pittsburgh, but especially Adam Germek, Steve Huftalen, Charles Stewart, and Bill Fish for their personal support. #Partnerships #Development #Collaboration

I love sharing job postings from my partners, and I can speak really specifically about this one. I sat in this role (many) years ago and recently did some work with the organization and can vouch for the people this individual will get to work alongside. This group is led by Amber Uribe and she's got a great vision for where she wants to take the team in order to deliver a world class fan experience for Memphis Grizzlies fans. Apply below and feel free to reach out to me if you have any questions about the role, I'm happy to help.

Stage six of the Vuelta a Espana (the Tour of Spain, one of Cycling's three Grand Tour events) began 𝙞𝙣𝙨𝙞𝙙𝙚 𝙖 𝙨𝙪𝙥𝙚𝙧𝙢𝙖𝙧𝙠𝙚𝙩 with the cyclists actually riding down aisles lined with groceries and even up an escalator before exiting onto the roads to officially get the stage underway. If the goal of sports marketing is to create memorable and authentic activations between a sports property and its sponsor brand, this one wins the prize. While It's not realistic to lift this as a best practice directly (I don't foresee LeBron James dribbling through the produce department any time soon), there are three great lessons here to apply to any marketing partnership. 𝟭. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲. With the landscape of sports and advertising becoming increasingly crowded, it's more important than ever to develop creative, fresh, share-worthy content to maximize the value of your investment. Don't be content doing what's always been done before. 𝟮. 𝗧𝗲𝗹𝗹 𝗮 𝗚𝗼𝗼𝗱 𝗦𝘁𝗼𝗿𝘆. Find a way to showcase your brand in the context of the event. Marketing doesn't feel like advertising when it's additive to the fan experience, it's all part of the story of the event. Give fans a story to tell. 𝟯. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗠𝘂𝘁𝘂𝗮𝗹 𝗩𝗮𝗹𝘂𝗲. Both Carrefour and #LaVuelta gained exposure far beyond what they would receive on any typical stage of the race by fully committing to celebrate their partnership and taking a bold chance to do something different. #SportsBusiness #SportsPartnership #FanExperience #Storytelling

There are great careers to be made at the intersection of #sports and #purpose and my friends at National Football League (NFL) are at the vanguard of this space. If you are early in your journey and want a chance to learn from the best about how to have an impact through #philanthropy in professional sports, take a look at this role. Go learn from my friend Melissa Pardi and be on your way!

With Grammy Award winning artist Pitbull announcing a naming rights relationship for Florida International University's football stadium for the next five years, it got me to thinking...Who would be the best artist/entertainer and venue matches for future naming rights arrangements? This is sensational, by the way, kudos to FIU and Pitbull for this "Fireball" of a naming rights deal. #SportsPartnerships #SportsBusiness #NamingRights

Of all the new places I've had a chance to visit since I launched Fanamity, Morgantown is my favorite. Derek Stahl and the LEARFIELD Amplify team there are awesome, and my friends Wren Baker and Matt Wells leading the Athletic Department there are the best in the business. If you are young, hungry, and looking to break into the world of sports, check these jobs out. #SportsJobs

Here's a great opportunity in Nashville for a seasoned storyteller looking to make an impact in college athletics to work with the talented team at Vanderbilt.

I enjoy the work I get to do with every partner, but it was extra special to have a chance last week to take Fanamity's workshops on the road to spend a couple of days with the Memphis Grizzlies, an organization that has always meant so much to me. Big thanks to Amber Uribe for hosting the two days of workshops on behalf of the Grizzlies and to all the members of the Partnerships, Live Entertainment, Social Media, Broadcast, Video Production, and Grind City Media teams for rolling up their sleeves and putting in the work during our time together. Here's to a big season ahead! #SportsBusiness #Partnerships #LiveEntertainment #Workshops #GoGrizz

Here’s a fascinating in-depth look at the cultural impact being felt by the influx of American investment in the Premier League. Since the Glazer family (owners of the Tampa Bay Buccaneers) first acquired control of Manchester United in 2005, it opened the floodgates of American investors rushing to bring their best practices to the Premier League, which lagged American sports in revenue optimization. While the new stewards of these historic franchises certainly have every right to profit on their investments, this story does a good job of highlighting how critical it is to “read the room” and make sure you get fan experience right. There’s a lot of money to be made by more wholly engaging your fans but it’s important to understand and respect the DNA and fabric of your fan base in order to create and preserve bonds that endure. #SportsBusiness #FanExperience