Jason J. Fleagle’s Post

Here are 5 tips to maximize your advertising incrementality: 1. Become intimately familiar with your P&L Great marketing teams focus on maybe 2-3 KPIs, all of which are financial in nature. Snapping everybody to the actual business problem we're trying to solve fixes so many issues. If we're spending a ton on ads and the business is negative cashflow, something has to change. 2. Focus on new customers The chances that someone places an incremental order goes up significantly if they're a newer customer. Think about it, who is more likely to purchase from you already? Someone who knows your brand and has purchased your product before? Or someone who hasn't? Force ~90% of your media into customer acquisition (awareness, prospecting, whatever). 3. Develop a specific learning agenda So many marketing teams (agency and brand side) just kind of report the news in a very reactive way. They don't DRIVE a lot of control over what's happening, and end up just chasing revenue. Instead, identify a key PROBLEM, hypothesize a solution, and organize a specific test for it. Doesn't need to be super academic, but, it should be intentional. 4. Emphasize high quality creative It's a bit of a trope at this point, but, creative is at LEAST half of the impact of marketing (Nielsen clocks it at 56%). Creative can drive a massive difference not only in the amount of frequency (spend) required to convert a prospect into a customer, but it can drive higher quality customers too. Which brings me to: 5. Focus on high value customers Somewhere along the way people got obsessed with ROAS/CPA (justifiably given data limitations 15 years ago). But what REALLY matters is the customer basis you're tracking -- their lifetime value they contribute to the business against how much it cost to acquire them (LTV:CAC). And yes, you really can affect what customer you bring in with your marketing mix. These methods are part of the reason our brands grow over 2.5x faster than the market rate, and our typical iROAS is north of a 3:1 return. Note how none of this is dependent on highly scientific measurement methodology or technology. It's just fundamental marketing: focus on getting new customers with a quality message. But paaaalll let me tell ya, it sure is rare these days to come across brands actively thinking this way. If I have to hear about "but my ROAS" one more time I'm going to eat a pineapple, peel and all. #incrementality #attribution #ecommerce

Important information to know before selecting google ads agency:- Performance Track Record: Assess the company's track record in delivering successful Google Ads campaigns. Look for key metrics like click-through rates, conversions, and return on investment (ROI) to gauge their effectiveness. Analytics and Reporting: Ensure the company provides detailed analytics and reporting. This allows you to monitor your campaign's performance accurately and understand how your advertising budget is being utilized. Remarketing Strategies: Determine if the company effectively uses remarketing strategies to reconnect with users who have previously interacted with your website or ads. Remarketing can help reinforce your brand and increase conversions. Compliance and Policies: Verify that the company complies with Google Ads policies and guidelines to avoid any potential issues or penalties that could negatively impact your campaigns. Team Expertise: Evaluate the qualifications, certifications, and experience of the company's team members. A skilled team, especially those knowledgeable in Google Ads and digital advertising, can better serve your advertising needs.

Look,I get it. You have been approached by hundreds or even thousands of "Digital Marketers" telling how you they will help you with Advertising online. You are always skeptical hearing anything from the so called 'Marketers'. And I completely understand. I am going to share with you a process I have refined over time and it's producing incredible results for alot of my clients I am working with. I have tried all the Strategies,you name it. I have tried everything. And most of what I am going to share with you you won't find on Google. It's all through Learning,making mistakes and getting better and more so Repeating successful actions. I am going to save you all the Years of mistakes I have made in this email today. Because I respect your time,l will get started. The First Phase of Marketing is what I call "The Buying Cycle" See,most Brands are digital clipboards sales people, they are pitching random people to buy their products/ services online and people don't know who you are and you haven't put down a respectable sales process. Imagine you're walking in a Mall and a random guy comes to you trying to sale you something. You will feel disrespected ,right? You would want him to leave you alone. That's the same way people feel online when you're straight away pitching your products/services. There is a huge disconnect on how you treat people in real life and on the internet. Respect people in the buying cycle -you are going to get alot people to buy from You and build a credible brand that people respect. What we first do is Content Marketing and Distribution. So this depends if a Brand is well known or no one knows about it. I will give example for a Brand people don't know about. First we shoot Brand Story Content -Explaining your "Why"- Why should people buy from you.Your values etc & Mix it with Short Form Content. Your Brand Story Content is to build Trust and Credibility with your customers.Giving them a reason why they should buy from you and not your Competitors. Whatever you're selling there is a competitor and if that competitor has done a great job at Branding they will always take away all your customers.Not once but consistently Human beings,we are creatures of habit. We always go where we are familiar with, consistently. Branding is Senior to Advertising. You have to Do Branding first before running any ads. If you Advertise, running ads without Branding it won't CONVERT. Short Form Content is what's working right now in 2024. It's the future and people are easily consuming it. You can easily generate Millions of Views with this and Go Viral Multiple time and Leverage these views into Cash. Short Form Content contains of A-Roll & B-Roll. A-Roll is the normal content people shoot and post . B-Roll is content we add on top of A-Roll to make the videos more engaging. Continuation on the next Post.....

Pay-Per-Click (PPC) advertising is a powerful tool for driving targeted traffic and generating leads for home services and small businesses. However, to maximize your return on investment (ROI), it’s essential to implement effective strategies. Here are key PPC strategies that can help you achieve better results:

Today's spotlight: Bid Strategy. Bid Strategy is the navigator for your pay-per-click (PPC) advertising campaigns, determining how you bid for ad placements in search engines or social media platforms. It's not just about how much you spend, but how you spend it to meet your marketing goals. Imagine setting up a campaign on Google Ads. You have several strategies to choose from: you might opt for a cost-per-click (CPC) strategy to focus on driving traffic, a cost-per-acquisition (CPA) strategy to hone in on conversions, or a return on ad spend (ROAS) strategy to maximize your investment returns. For example, if you choose a CPC bid strategy and set your bid at $1, you're saying, "I'm willing to pay up to $1 for each click on my ad." This strategy gives you control over cost while aiming to maximize the number of clicks within your budget. But why does Bid Strategy matter? The right bid strategy aligns your campaign objectives with your budget, ensuring that you're not just spending money, but investing it wisely to achieve specific business outcomes. Choosing the optimal Bid Strategy requires understanding your campaign goals, audience behavior, and the competitive landscape. It's a crucial step in maximizing the effectiveness of your PPC campaigns and getting the best return on your marketing spend. Keep following us as we dive deeper into the tools and tactics that can make your marketing efforts more effective and efficient. For more insights that drive action, follow us: @maximize.marketing @maximize.marketing @maximize.marketing

How to Pay Only for Customers and Avoid Overpaying for Marketing Teams? Let’s start with the most expensive part of marketing — advertising. In addition to the advertising budget, companies often have to spend significant resources on specialists or agencies to manage their campaigns. But how much of that actually brings in new customers? What happens in practice: 🔺 — Fixed costs without guaranteed results. You pay agencies or marketing teams regardless of their performance, which increases the risk of overpaying. 🔺 Inefficient use of advertising budgets. Contractors may spend the budget on untargeted audiences, reducing return on investment (ROI). 🔺 Lack of motivation for contractors. Marketers are often not interested in optimizing campaigns because their income isn’t tied to your sales. 🔺 Focus on quantity over quality. A large number of leads doesn’t always mean a large number of customers. Agencies might focus on volume, not on conversions. 🔺 Fraud risks and low-quality leads. Affiliate networks can provide fake contacts or use dishonest methods, which directly harms your business. 🔺 Lack of tangible returns. Even with careful budget management, if conversions remain low, your marketing spend won’t bring you profit. How to avoid these problems? The Smart Traffic Agency team has developed a new model that eliminates these risks. We offer to pay only for real customers. This means your advertising budget stays under your control, and specialists are rewarded only for successfully bringing in real buyers. What you’ll get: 🔷 No payments for ineffective campaigns. You pay only for results — for customers who have already made a purchase. 🔷 Maximum efficiency in budget use. We are as motivated as you are to ensure every marketing dollar is spent wisely. 🔷 Guaranteed quality leads. Pay only for those customers who bring real profit to your business. Want to know more? If you’re interested in this model, leave a “+” in the comments, and we’ll tell you how you can start paying only for real customers today.

Running a business is tough enough without trying to master the complexities of PPC advertising. That’s where a PPC management company comes in—helping you focus on what you do best while they handle the heavy lifting. Here’s why partnering with one is a game-changer: Expertise on Tap: Get access to specialists who live and breathe PPC trends, ensuring your campaigns are optimized for growth. Time Saver: Free up your valuable time while the experts work to boost your ROI. Data-Driven Adjustments:Professionals analyze your campaigns, making real-time changes to maximize performance. Stay Ahead: PPC evolves fast. A good management company will keep you ahead of algorithm updates and industry shifts. Transparency: With clear reports and communication, you’ll always know how your ad dollars are working for you. Tailored Services: From ad copy to conversion tracking, they’ll customize strategies for your unique business. Partner with BERK Labs and take your PPC game to the next level. Let's chat—your consultation is free!

We ask 3️⃣ important questions before partnering with brands: 1️⃣ Is There Product/Market Fit? - Direct-response advertising operates as an accelerant in the marketing process, enhancing existing consumer ideas rather than igniting new ones. It's crucial for scaling post-product market fit, but at pre-product market fit stages, its effectiveness is limited. While it seems like a turnkey, high-leverage, scalable channel to generate new customers, you shouldn't run ads if you don’t know the audience and the required messaging to get them to convert. You will be spending thousands of dollars or hundreds of thousands of dollars for results that are not actionable. 📣 We identify this stage of growth by asking a series of questions: 1. How many customers do they have? 2. What % of those customers are organic? 3. What % of their customers are repeat buyers? 4. How is their churn rate? 5. What are their website conversion rate metrics? 6. What surveys do they have to collect feedback from customers? 7. Do they have a defined customer persona? 2️⃣ Are the business economics strong enough for direct-response advertising? - In our experience, many prospects have struggled with defining their Customer Acquisition Cost (CAC). A company must determine its contribution and acceptable profit margins before setting its CAC. 📣 We analyze business economics by asking the following questions: 1. What is your contribution margin? 2. What’s your LTV: CAC ratio? 3. What is your monthly advertising budget? 4. What is your total addressable market? 5. What’s your AOV (average order value)? 6. Do you have a subscription model? 7. Does your business depend on repeat purchases? 3️⃣ Has the company reached a point in the marketing learning curve where it can advertise at scale? - It's common for companies to achieve Product/Market fit but struggle with effective marketing strategies. 📣 We ask a series of questions to determine if prospects are at a point in the marketing learning curve to scale digital advertising: 1. Do you have a defined customer persona? 2. What pain do you solve for your customers? 3. Can you list five competitors, and if so, what makes you unique? 4. What does your brand stand for? 5. What resources do you leverage for creative development? 6. Have you run digital advertising before, if so, what happened? 7. Have you worked with advertising agencies before? With this guide, we can determine if we can offer our expertise to help the brand unlock its full potential in direct-to-consumer advertising. Full blog link in the comment section 👇🏻

Generalized Mistakes of PPC Nobody knows your brand better than you do whenever talk about managing online ads. As big brands, we know how important it is to customize our strategies to fit our unique needs. -No One-Size-Fits-All Solution: There's no single solution that works for every brand. Each of us has different goals and customers, so it's essential to find what works best for us. - Common Mistakes: Mistakes that I have noticed many brands making: 1. Not Using Bid Management Tools: Without the right tools, it's hard to know if we're spending our money wisely on ads. Investing in good tools can help us make better decisions and get better results. 2. Setting Targets Without Thinking: Sometimes, we set targets for our ads without really thinking about our specific situation. It's important to look at our data and understand our customers before setting targets. 3. Focusing Too Much on Low ACoS: A low Advertising Cost of Sales (ACoS) is great, but it's not the only thing that matters. Sometimes, we focus too much on this one number and forget about other important things, like building our brand and keeping our customers happy. Regards, Hafiz Anas

The world of advertising and marketing is constantly on a churn. Marketers are looking for newer ways to attract, imbibe & plan strategies that will help garner even more ad spends. The traditional methods of marketing allow us certain things but adapting to a changing technology is inevitable. That is where the traditional models of advertising are giving away to newer forms. One such marketing tool/model is termed performance marketing. https://lnkd.in/e8479cf9 #performancemarketing #digitalmarketing #marketing #onlinemarketing #affiliatemarketing #socialmediamarketing #socialmedia #marketingagency #seo #branding #business #advertising #digitalmarketingagency #ecommerce #b #marketingdigital #googleads #contentmarketing #design #marketingtips #digitalagency #agency #affiliate #digital #agencylife #facebookads #graphicdesign #marketingstrategy #google #leadgeneration