Attract the RIGHT customers to your business | Brand & content strategist | Founder at SHFT | Known as #sassyjason
Different > Better I saw this truth in action last week. I had the privilege of being a speaker at the inaugural Laundry CEO Forum. It was hands down the best industry event I've ever attended. → speakers who addressed the audience's needs → armchairs and couches for the main sessions → food that was out of this world → attendees sharing their own resources and insights → people hungry to learn how to do their business better And that doesn't even touch on test-driving a Ferrari! Seriously. Marketing conferences are lame compared to this. The reason it was such a smashing success: It was different. That's what I heard from every attendee I talked to. Nothing like this event exists in their industry. And that's where the value lies. You see, being better means doing the same thing with... ...more time ...more money ...more people But being different? That means nothing in the market can touch you. Kudos to Waleed Cope 🏴☠️ and Jessica Johnson-Cope for such a different and amazing event. I'm already looking forward to next year... ...and that Ferrari Waleed promised me 😉 Want to stand out in your industry? Take a page out of Waleed and Jessica's book. Be different. And give out epic awards to your presenters. They may just make a LinkedIn post about it. ✌🏼 #shftyourbrand
Sounds like an epic event. Who wouldn't want to swap boring conferences for Ferraris and comfy chairs? Being different is where it's at
Jason, you've just dropped a truth bomb that's louder than a Ferrari engine! 😉 get it. Different > Better isn't just a catchy phrase, it's the secret sauce. It's not about outdoing the competition. It's about making the competition irrelevant. P.S. Waleed Cope 🏴☠️, if that Ferrari promise falls through, I've got a slightly used unicycle that Jason can test drive. It's basically the same thing, right? 😉
Any recipes for being different, Jason Vana?
Pics of the Ferrari or it didn't happen 🤷🏽♂️ 😅 Jason Vana
Wait so can we expect an influencer post with the Ferrari? Jason Vana
Is the recording anywhere Jason? Would love to hear it.
Glad you had a nice time mate 🙌🥳
The only award worth showing off!
Great pic and message but.... When do we see the video of you test-driving a Ferrari!? :)
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2moAnd now you have clean cloth, too? Jason Vana