Jay Mattlin’s Post

Authentic representation is not easy, but getting it right often means winning brand loyalty from important audiences. Discover the latest research on authentic representation from #theARF Cultural Effectiveness Council's recent event. The video is now available for ARF members. #representation #diversity #DEI #equity #inclusion #authenticrepresentation #advertising

Why Are #USLatinos More Visible Over There, Claudia Romo Edelman ? As your institution's research shows, they significantly contribute to the U.S. and, therefore, global economy through entrepreneurship and creating jobs, and generating wealth in both Latino and non-Latino communities. According to U.S. Census Bureau, their businesses are a rapidly growing part of the Global & America's economy, with Latino-owned businesses set to revolutionize the U.S. economic landscape in the 21st Century. I guess the Cannes Lions International Festival of Creativity needs to #BeALDÍA. #BonSoir, 🐸

The Benefits and Advantages of Partnering and Sponsoring Black, Asian, and Minority Ethnic Events and ActivitiesIn today's globalized world, businesses are increasingly recognizing the value of connecting with diverse audiences. One effective way to achieve this is by partnering and sponsoring events and activities that cater to Black, Asian, and Minority Ethnic (BAME) communities.

Issa Rae Launches Ensemble to Champion Multicultural Creators Exciting news in the creator economy! Issa Rae, renowned for her creativity and entrepreneurial spirit, has unveiled her latest venture, Ensemble. This innovative platform is set to transform the way brands connect with multicultural digital talent, ensuring that creators of color are no longer an afterthought in media planning. Ensemble's mission is clear: to harness substantial media budgets, not just the limited funds often allocated for diversity initiatives. By partnering high-profile brands like Chili's and Popeye's with rising stars such as TikToker Leo Gonzalez and NFL icon Dallas Turner, Ensemble is redefining engagement in our culturally rich society. With 40% of U.S. consumers identifying as multicultural, Ensemble's strategy is not just necessary; it's business-savvy. Montrel McKay, a key collaborator with Issa Rae, emphasizes that the goal is to capture significant media investments to truly amplify diverse voices. This move by Issa Rae is a game-changer for the advertising world, steering us towards more authentic and inclusive marketing strategies. It's thrilling to see such initiatives that promise substantial impact, driven by leaders who are truly passionate about equality in representation. #DiversityInMedia #CreativeEconomy #IssaRae #Ensemble #MulticulturalMarketing #InnovationInAdvertising

The Benefits and Advantages of Partnering and Sponsoring Black, Asian, and Minority Ethnic Events and ActivitiesIn today's globalized world, businesses are increasingly recognizing the value of connecting with diverse audiences. One effective way to achieve this is by partnering and sponsoring events and activities that cater to Black, Asian, and Minority Ethnic (BAME) communities.

Reflect diversity in your marketing efforts. Diverse representation isn’t just a trend—it’s a necessity. Ensure your campaigns are inclusive, resonating with a broader audience and showcasing your brand’s commitment to diversity. #Diversity #InclusiveMarketing

To create a brand that is memorable and truly connects with the Hispanic audience, you need to focus on understanding and connecting with what is important to us. It’s not just about translating your advertisements; it’s about providing context and cultural references. It's about recognizing the significant purchasing power of Latinos in the United States. Building a genuine connection involves more than language—it’s about embracing our values, traditions, and unique perspectives. When you truly understand and respect our culture, your brand will resonate on a deeper level, fostering loyalty and driving success. #multiculturalmarketing #marketingstrategy #latinaowned

On Cultural Diversity Day, I'm reminded of the importance of cultural competence in marketing. By understanding and respecting the cultural nuances of our audience, we can create marketing campaigns that are not only inclusive but impactful and effective. #CulturalCompetence #DiversityInMarketing #InclusiveAdvertising

#Culture is who we are. It's not a day, a month, or a time of year. It's our identity. Successful #multiculturalmarketing demands more than just a superficial glance—it's about embracing cultural nuances, traditions, and behaviors. Ready to explore beyond the surface? Dive into our Unpacking Cultural Pride report and create resonant campaigns that foster #inclusivity and #representation. ➡ https://bit.ly/49ITxks #diversity #diversityandinclusion #diversityinmarketing #culturaldiversity #marketingreport #audio #audioadvertising #advertising #audienceinsights #consumerdata #datadrivenstrategies

Happy President's Day!! The topic for this week is Latino diversity and leadership, which are essential in global advertising. In the world of advertising, Latin influence is imminent. For some years now, the industry has been in a moment of transformation and evolution, recognizing the importance of cultural diversity and representation in its management teams. I want to highlight the need to integrate Latin talent into advertising agencies worldwide. Our diverse experience, from working with Hispanics from different places, reflects our versatility and cultural adaptability. Latino talent not only brings a deep understanding of culture and trends but also offers a unique perspective in solving problems and, above all, in generating innovative ideas. Furthermore, our added value goes beyond the connection with the Hispanic market; It involves understanding the changing dynamics of the demographic landscape in the United States, and how brands and agencies must have an inclusive and approachable mindset to reach their audiences effectively. #lunesdeLinkedin #hispanicmarketing #community #transcreation #marketingstrategytips #diversityandinclusion #language #success