JCDecaux’s Post

Case Study: Pepsi Max’s “Unbelievable” Bus Shelter Campaign At Pinpoint Media, we love spotlighting groundbreaking #OOH campaigns that push the boundaries of creativity and innovation. One of the most iconic examples? Pepsi Max’s “Unbelievable” bus shelter campaign in London! Pepsi Max transformed ordinary bus shelters into extraordinary experiences using augmented reality, turning them into realistic real-time windows that showcased thrilling, unexpected scenarios—from a tiger on the loose to a UFO invasion! The result? An unforgettable, immersive experience that captivated the public. Impact in Numbers: Sales Boost: +35% increase in Pepsi Max sales Reach: Over 385 million people Awards: More than 20 prestigious awards This campaign is a masterclass in how a product can become its own best advertisement. By creating an experience that people couldn't stop talking about, Pepsi Max didn't just advertise; it became a cultural moment. At Pinpoint Media, we’re inspired by these innovative uses of digital OOH. Let’s bring your brand’s story to life with unforgettable campaigns that drive real results. #PepsiMax #Unbelievable #OOH #Advertising #PinpointMedia #AugmentedReality #Innovation #DigitalOOH #MarketingMagic #viral #share #like #follow

I’ll never tire of this fiery ad by Kraft Heinz 🔥 It adheres to so many of the best practices for OOH that we uncovered with JCDecaux UK in “How to Create the Perfect Poster”. 1. Product is central, but displayed creatively 2. Bold colours and distinctive branding ensure instant impact - there’s no second guessing who it’s for 3. The sign-off is prominent - ridiculously fiery, ridiculously good - count me in! If you’d like a copy of the report, you can find the link in the comments 🔗 #advertising #effectiveness #ooh #heinz

Creatively displayed = efficient use of signs to connect to all the connotations (devil - forbidden, charging bull - adventure and excitement, raw chillies - the challenge of the exotic) without labouring too much. What good semiotics can help you with.

This summer, you can own the moment for your beverage brand with our Digital Roadblocks. Learn how you can make the most out of the busy roads this summer and give your beverage brand the spotlight: https://ow.ly/Folg50SFmbU #OOH #Beverage #Advertising

✨Small Budget, BIG IMPACT✨   #OOH is a channel accessible to all brands and spend levels. It is highly effective at driving brand impact for returning and newly launched brands.   Couple this with OOH’s traditional role as a brand builder and trust driver, it is the perfect channel for smaller brands looking to make a BIG impact. Effectiveness Manager, Lucy Baumgartner, explains our Talon Benchmarks proving that lower budgets are no barrier to effectiveness in OOH: https://lnkd.in/ecpAv6AT

M-ED 154 Out-of-Home (OOH) #advertising has the power to captivate #audiences and leave a lasting impression. But in today's competitive landscape, it is not enough for campaigns to merely be visually stunning—they must also deliver tangible results. That is where #OOH Audit steps in. It is not just about ticking boxes; it is about ensuring that every aspect of your OOH campaign—from placement to messaging—aligns with your objectives and resonates with your audience. With OOH Audit, we go beyond the surface to scrutinize every detail, ensuring that your campaign doesn't just catch the eye but aligns with our proprietary #BSV rating metrics. It is about quality assurance, accountability, and ultimately, driving meaningful impact. At TMKG Consulting , we understand the importance of OOH Audit in delivering results that go beyond visuals. That is why we are committed to providing comprehensive audit and compliance services that ensure your OOH campaigns leave a lasting impression in more ways than one. #OOHAudit #MediaAudit #MediaMonitoring #QualityAssurance

OOH (public media) builds trust (vs private media) through signalling. The relationship between iconic, best-in-class brands and their consumers starts with trust. With its massive reach, the broadcast nature of OOH increases the desirability of products through cultural imprinting. Loyalty only happens when the brand is embedded in the customers mind as a brand they can trust over and over again. #luxury #ooh #marketing #watches #jewelry

Have you ever imagined a billboard that doesn't just catch your eye but also tantalizes your taste buds?😋 McDonald's is taking advertising to a whole new level with their latest sensory OOH marketing campaign. Picture this🥺😍: the savory aromaof their famous fries filling the air, beckoning you from blocks away. It's not just an ad—it's an immersive journey where scent meets craving🍟, inviting you to indulge in a sensory experience like never before. But McDonald's isn't stopping there. They're tapping into the power of sensory marketing and cutting-edge technology to create unforgettable brand experiences. With AI-driven analytics🤖, they're gaining insights into consumer preferences and behaviors, allowing them to tailor their campaigns to resonate with their audience on a deeper level. Through augmented reality🕶️ and virtual reality, they're bringing their brand to life in ways that engage multiple senses, creating immersive environments that captivate and delight. So, next time you pass by a McDonald's billboard🚶🏻♀️, don't just look—immerse yourself in the experience. Let the aroma🍟🍔 of their fries guide you on a sensory journey unlike any other. After all, when it comes to advertising, McDonald’s is leading the way, proving that sometimes, the best way to capture hearts♥️💛 and minds is through the senses. #SensoryMarketing #OOHAdvertising #McDonalds #InnovativeMarketing #AIinAdvertising #ImmersiveExperiences #BrandEngagement #StorytellingAds #Advertising #McDonaldsAdvertising

That is such an amazing way to trigger memories, and such associations, strong ones at that, for a certain brand. goes to show how powerful our senses are, and what a simple smell could trigger. You've done very well as a brand, if they can tell exactly it's you! very smart & effective marketing.

Advertising strategies can evolve significantly by integrating smell and sesned. Offering an immersive brand experience that triggers memories and emotions. Differentiate brands, tell compelling stories, and create multi-sensory campaigns that leave a lasting impact on consumers, fostering strong emotional connections and increasing brand recall. #Mcdonald #sensorialcampaign