JCDecaux Africa’s Post

It’s hard to think in colour when your world has the brightness turned down. To showcase the vibrancy of colour, playfulness, and creativity, we are thrilled to bring to life the “Dove 100 Colours” campaign using our innovative user engagement platform. This unique platform detects the dominant colour of a person’s outfit and seamlessly integrates it into our screens. This fantastic experience was showcased in shopping centres across Johannesburg and Durban, supported and driven by promoters who engaged with shoppers. Contact us today to discover how we can bring your creative ideas to life! We are JCDecaux South Africa! #dove100colours #innovation #creativity #Dove

Innovation is not merely about creating something new; it’s about seeing what already exists and envisioning it in a way nobody has before. In partnership with Joe Public, we’ve created an eye-catching, innovative design just in time for summer and the festive season to bring the Brutal Fruit Spritzer range to life. The design, scale and innovation complement the client’s brief to drive ‘Liquid Luxury’ as part of their spritzer year-end summer campaign. At JCDecaux South Africa, we take a good idea and systematically follow through with detailed plans and proposals for its implementation, using the right platform at the right location for the right audience. Strategically placed at the busy intersection of Winnie Mandela Drive and Main Road, this premium location offers high visibility near popular restaurants, nightlife spots, and liquor stores—an ideal location to drive brand awareness and purchase intent among trendy enthusiasts. #outofhomeadvertising #innovation #Creativity #ooh #outdooradvertising

Heritage Day is a day to celebrate the multitude of cultures, languages, and religions of all South Africans. It is a time to celebrate the most unique facet of our country’s history: that our strength lies in our diversity, and our success is built on unity. Wishing everyone a joyful Heritage Day! #HeritageDay #HeritageDay2024

JCDecaux South Africa is thrilled to unveil the latest addition to our expansive shopping mall advertising portfolio at Sandton City. Two large-format state-of-the-art curved screens strategically located in a high-traffic zone next to a range of premium retail outlets in the prestigious Protea Court, Sandton City! Great things happen when brands marry innovation and creativity. Our new offering creates a unique visual experience with synchronised creative delivery, captivating audiences and bringing to life advertising that moves people. The stage is set. The platform is ready.    Contact us to learn more about our premier shopping mall advertising portfolio. #dooh #malladvertising #outofhomeadvertising

We’ve recently upgraded 144 Gautrain escalator screens to high-definition using the same creative specifications as all our portrait DOOH screens in Gautrain and Mall environments, simplifying creative development and deployment across multiple platforms. These screens are strategically positioned to engage all travellers entering and exiting the stations via escalators, providing exposure to over 513K commuters across Park Station, Rosebank, and Sandton. They are available for direct or programmatic booking. Connect with our team today to learn more. #transitmedia #dooh #outofhomeadvertising #doohadvertising

This women's month we honour the incredible courage, determination, and achievements of women who continue to shape our lives and the world. From business leaders to community organisers, caregivers, and innovators, they are the backbone of our society. We congratulate the hardworking women of South Africa who have used their talents across all fields to ensure our communities and country improve socially, economically, culturally, and politically. Let’s use this day to champion diversity, equity, and inclusion for all women. We salute you! #womensday2024 #Equality #empowerment

On Nelson Mandela Day, we are reminded that it is in our hands to work towards a more inclusive, equitable, and positive future for all by reflecting on Mandela’s values and taking action. Let’s inspire change; together, we can make a meaningful and lasting difference. #NelsonMandelaDay #ItsinYourHands #MandelaDay2024

We love it when a campaign comes together. Our Blue Innovation team took a creative approach to designing and producing CGI content for the Dove Cream campaign, blending the strengths of out-of-home advertising with social media. This distinctive CGI execution aims to enhance campaign reach and boost return on marketing investment through shareability and earned media. Tasked with creating an engaging and captivating experience, we aimed to convey product benefits in a memorable and sharable way, thereby reinforcing the brand’s objectives. Our team enjoy finding dynamic solutions to branding and communication challenges while meeting diverse campaign goals. Archie Masebe, Sales Director for JCDecaux South Africa, said: “ I am proud to highlight our team's exceptional creative capabilities and data-driven services. Brands entrust us to conceptualise and execute complex, detailed campaigns that align with their vision, enhancing and complementing campaign outcomes with precision and innovation.” #CGI #creative #creativeideas #innovativedesign #innovativeideas

One of the latest advancements in outdoor advertising , programmatic DOOH, uses data and automation for precise, real-time ad targeting. JCDecaux South Africa is at the forefront of this innovation, providing advertisers with state-of-the-art solutions ensuring maximum impact and efficiency. Find out more: https://bit.ly/3xRKWyv #prDOOH #DOOH #outofhomeadvertising #outdooradvertising

We enjoyed working on Aveeno’s latest campaign, which booked an extensive DOOH campaign covering multiple formats and environments. Our Blue Innovation team enhanced the campaign creative, creating a Deep-Motion visual delivery to improve the impact and engagement. We transformed the creative, focusing on the product, which seems to pop out of the screen. Our creative team can assist in creating dynamic, immersive content that captivates audiences’ imaginations and drives action. Let us help elevate your creative and influence campaign outcomes. #dooh #doohadvertising #outofhomeadvertising