JCDecaux Africa’s Post

How ODN is Restructuring for OOH Sales Success

Ireland OOH market update by PML Group (Adworld): Colum Harmon, marketing director, PML Group. Out-of-home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services. According to preliminary figures released by the National Transport Authority (NTA), the number of passengers using Ireland’s public transport network during 2023 has returned to record highs. #DOOH #digitalbillboards #digitalsignage

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised following a public comment period between February and March 2024, where a wide range of industry stakeholders from across Europe provided feedback and insights to shape the final version. https://lnkd.in/erzkqZqC #Attribution #Europe #Measurement #RetailMedia

ICYMI: Ireland OOH market update by PML Group (Adworld): Colum Harmon, marketing director, PML Group. Out-of-home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services. According to preliminary figures released by the National Transport Authority (NTA), the number of passengers using Ireland’s public transport network during 2023 has returned to record highs. #DOOH #digitalbillboards #digitalsignage

ICYMI: Ireland OOH market update by PML Group (Adworld): Colum Harmon, marketing director, PML Group. Out-of-home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services. According to preliminary figures released by the National Transport Authority (NTA), the number of passengers using Ireland’s public transport network during 2023 has returned to record highs. #DOOH #digitalbillboards #digitalsignage

Last week IAB Europe published Retail Media Measurement Standards for Europe, the first set of definitions, addressing a major investment barrier identified by 70% of buyers. 🚀 Led by Marie-Clare Puffett and Yara Daher, The Retail Media Measurement Standards were developed following consultations with retailers, and media buyers (brands and agencies) and cover the following areas: 📏 Metrics: The document outlines several key metrics such as ad impression, click-through, viewability, and video completion rates, providing clear definitions to ensure consistent application across retailers. 📈 Attribution Models: Details different attribution methods including Return on Ad Spend (ROAS) and new standards for 'lookback windows' and 'halo attribution', allowing for more precise measurement of ad effectiveness. 📊 Insights - Sales Uplift and iROAS: Measures the direct impact of advertising on sales through methods like AB testing, providing metrics such as Sales Uplift and Incremental ROAS (iROAS) to gauge the additional sales generated by ad spending. 🌍 Collaborative Efforts: Leveraging previous work from various national bodies (like IAB US and ISBA UK), these standards aim to harmonize metrics such as media metrics, attribution, and insights on a pan-European level. 🔮 Future Considerations: IAB Europe and IAB USA plan to continue evolving these standards, with upcoming standardization of Onsite Display Ad Formats, comment below if you want to join our future efforts! https://lnkd.in/eQyxnYV8

FYI: OOH ad sales tip: How to avoid a competition between sales people and account managers (Billboard Insider): Chris Lytle. Sales managers need to avoid competing with their team Kevin Gephart. There’s “co-oper-tition” (cooperation and competition) (in a sales department)…and if the sales manager is also taking a book of business that throws that dynamic completely out of whack. “Now the sales manager is part of my competition for business” and of course […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OOH ad sales tip: How to avoid a competition between sales people and account managers (Billboard Insider): Chris Lytle. Sales managers need to avoid competing with their team Kevin Gephart. There’s “co-oper-tition” (cooperation and competition) (in a sales department)…and if the sales manager is also taking a book of business that throws that dynamic completely out of whack. “Now the sales manager is part of my competition for business” and of course […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Strategies for OOH Sales Professionals to Avoid Getting Ghosted (Billboard Insider): Lisa and Dan Nausley. Clear Introductions At the beginning of every first conversation, clearly state who you are, what problems you solve, and ask if those issues resonate with your prospect. Request a few minutes of their time and suggest a follow-up call if they’re interested. Schedule Follow-Up Meetings Always send a meeting invite for […] #DOOH #digitalbillboards #digitalsignage

MRC OOH Standards Phase 1 Document is Here-