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Today is #Juneteenth, a national holiday that celebrates the official end of slavery in the United States. Although the Emancipation Proclamation was officially issued on January 1, 1863, it took two and a half years for the news to reach all enslaved people. The news of freedom finally reached Galveston, Texas on June 19, 1865, and the first Juneteenth was celebrated on that day in 1866. As part of JCPenney’s commitment to inclusion and diversity, we once again recognize #Juneteenth as a paid company holiday. For the fourth year in a row, JCPenney associates today walked alongside the “Grandmother of Juneteenth,” Dr. Opal Lee, in the annual Opal’s Walk for Freedom in Dallas, Texas, with more associates joining in-person and virtually around the country. The 2.5-mile walk, started by Dr. Lee in 2016 to raise awareness of the need to recognize Juneteenth as a federal holiday, represents the 2.5 years it took for enforcement of the Emancipation Proclamation to reach Texas. For her incredible efforts, Dr. Lee was recently awarded the Presidential Medal of Freedom and was nominated for the Nobel Peace Prize by Congress in 2022. We are proud to support Dr. Lee in her ongoing mission to raise awareness and understanding of the significance of this day in our nation’s history. Since 2022, 100% of net profits from the #HopeAndWonder Juneteenth collection have been donated to Unity Unlimited, Inc., the sponsor of Opal’s Walk for Freedom. See below for photos from today’s event. #OpalsWalkForFreedom #Juneteenth #WalkforUnity

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It was an honor to have you join us!

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