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I never understood why more brands don't attempt to sponsor superfans. It can be as an alternative, or an extension, to sponsoring the team itself. 👇🏾 ✅ Lower cost of entry ✅ Gets around pesky exclusivities ✅ Places the brand adjacent to high value IP ✅ Shows the brand has a deep understanding of the fanbase ✅ Allows the brand to have covert touchpoints in fan conversations brands usually aren't privy to ✅ Taps into the segment of the fanbase that's insulated against losing seasons, team controversy, stars leaving, etc. ✅ Super fans are usually micro-influencers in their fan communities, as they literally specializing in pushing other fans to action These fans exist for every team in every market and very few brands are taking advantage of it. #sportsmarketing #sportssponsorship #linkedinsports #sportsbiz #sportsbusiness #sponsorshipstrategy

Sporting events fans are diverse, so your ads should be too. According to Gender Unstereotype Metric (GUM), ads shown during the #Olympics are winning at embracing inclusivity in comparison to other major sports events. Want to learn how #brands can make the most of their sporting event advertising? Read our latest thinking 👉 https://lnkd.in/exYGQYzv #SportsAdvertising #MRX #ConsumerInsights

As Londoners cheered on runners in the iconic London Marathon last month, breaking records with over half a million applicants for the 2024 event, the timing couldn't be better to explore the intersection of sports and branding. In this blog, we explore the strategies behind successful sports advertising campaigns, drawing insights from real-world examples and industry research. Learn how brands like Voltarol GB are leveraging strategic partnerships and inclusivity to resonate with audiences on a deeper level. Through our collaboration with Fuse, a sports and entertainment marketing agency, we uncover the key drivers and barriers to long-term success in sports advertising. From crafting unique connections between brands and sports to ensuring broad appeal for mass audiences, we provide actionable tips to help you create campaigns that leave a lasting impression. Learn more: https://hubs.ly/Q02ww9Qg0

❓ Want to know how marketing leaders at the world's biggest brands - including Nike, McDonald's, Visa and Google - are engaging sports fans this year? 💡 Unveiling the secrets to sports marketing success with exclusive insight from 100 advertisers, our 𝗦𝗽𝗼𝗿𝘁𝘀 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟰 is the perfect read ahead of Cannes Lions International Festival of Creativity, where we'll be partnering with Stagwell's Sport Beach. 🎯 How to target the right sports audience 🥇 Why first-party data is an absolute must 📲 How to implement a multi-channel strategy 🏆 Priorities in a bumper year of sport 👉 Hit the link to read the full report: https://bit.ly/4bzPwjn #sportsfans #sportsadvertising

“The convergence of sports, lifestyle, and digital influence is creating unprecedented opportunities for our clients and reshaping the way we think about engagement and brand building” - Abraham Santos In this interview, Abe, Head of Sports and Outdoor Lifestyle at Underscore, discusses the vision for his team, the value of digital creators in sports, and more. https://lnkd.in/gfMmPcAx

ADWEEK Brand Play Sports Marketing Summit in NYC! We are on the cusp of sports centric events and curated experiences across the globe. Everyone is cashing in on the moment and putting every foot forward to step into the game. In the ever changing landscape of marketing - and to the extend of live events and experiential - it is imperative brands look at the new, innovative, and fresh opportunities to connect to fan bases both current and prospective. From digital tech, engaging attendees through omni channel approaches, to delivering a multi-sensory experience that resonates on an emotional level. Some data points: - According to a study by Eventbrite, 78% of millennials prefer to spend money on experiences over things, indicating a strong appetite for experiential engagement. - According to a report by Freeman, 57% of consumers say that participating in live events makes them feel more positive about the brand. Additionally, 98% of consumers create digital or social content at events and experiences, turning them into brand advocates. - Experiential marketing can drive revenue through ticket sales, merchandise purchases, and sponsorship opportunities. By creating unique and compelling experiences, sports teams and brands can attract more fans and increase their spending. Key takeaways from this week event: - HOW BEST TO PLAY IN THE SPORTS WORLD AS A BRAND - HARNESSING EXPERIENCES THAT WOW TO DRIVE FANDOM - NEW AND EVOLVING SPORTS ARENAS THAT YOU SHOULDN’T IGNORE - THE BUSINESS OF SPORTS - THERE’S NO “I” IN TEAM Kristyn Cook Tammy Henault Mary Ellen Jelenek Andy Kauffman Jennifer Storms Kristina Windham Frank Amorese Andrea Brimmer Amanda Chin Terri Carmichael Jackson #experiential #brand #sports #nyc #events #engagements #liveexperiences #sportsmarketing #brandmarketing #experiences

The demand for women's professional sports coverage has never been higher, providing TV advertisers with a unique opportunity to reach consumers. According to a recently released report from KCSA client EDO, Inc., Wimbledon and the US Open were 2023’s “most engaging women’s events.” Head to Marketing Brew for more details on the report, which breaks down how women’s sports advertising is a winning strategy for brands: #WomensSports #SportsAdvertising #TVAdvertising #MarketingResearch

Ever wondered why companies invest in sports sponsorships? Increased Brand Awareness: Sports sponsorships offer exceptional visibility and reach, helping companies boost brand recognition among a highly engaged audience. Enhanced Credibility: By associating with respected sports teams or events, companies can bolster their credibility and trustworthiness in the eyes of consumers. Targeted Marketing: Sports sponsorships enable companies to connect with specific demographics that align with their target market, ensuring more tailored promotional efforts. Emotional Engagement: Sports have a unique ability to evoke strong emotions and passion among fans, allowing companies to create impactful connections on a deeper level. Community Building: Supporting sports initiatives not only fosters community spirit but also provides opportunities for companies to engage with local communities and strengthen relationships beyond business transactions. #SportsSponsorship #MKTG5519

"Reaching fans under the age of 40 through traditional methods is becoming increasingly challenging for brands, as they turn to digital and interactive platforms that go beyond simply watching the live game." - Sporting Nation The Growth Distillery The latest report on sports fans under 40 show that: - They crave connection-driven experiences - Most of their interactions exists outside of the live event itself, choosing to interact via digital platforms - Brands need to consider expanding outside of the traditional live event marketing campaigns - U40 sports fans spend 62% of their time with sport beyond the live coverage, presenting a broader array of opportunities as sport becomes increasingly on-demand across the entire week. If you are a brand reviewing your strategy to engage these fans, strongly consider incoporating non match day campaigns that tap into these key factors. https://lnkd.in/g5icsyrY

BOO! I’m here :) Been away but she’s baaaaaack! Paris Olympics 2024: Having witnessed the Olympics live in Paris, I was pretty excited to see the impact of the OLYMPICS CREATOR PROGRAM —— what it would look like and how it would transcend and shift conversations both on-the-ground and online. It’s a bronze for me for now. My thoughts: 1. selection criteria and relatability of the creators and influencers: mix it up! avoid audience dupes. 2. there are fan zones all over Paris. send them out there! announce and drum on-the-ground local correspondence and meet ups 3. lighten restrictions: let creators create. Less staged. But that’s me. 4. the same way Snoop & Martha are bossing it up, get the Creators access & co-collab (of course we all know that’s if Snoop’s camp allows for it) But ayyeee at least Creators from the Collective have athlete access 5. With BMX, STREET & PARK, & BREAKING coming up… PULL UP CREATORS, I’m 👀 This is the test & learn year - and who knows how the marketing world will look by the time LA rolls around. But 🫶🏻 that NBC is trying to stay relevant and know there are generational media consumption differences. Because, IYKYK, generational differences do exist & we all gotta evolve.