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Combatting coffee-related #deforestation helps to protect critical ecosystems and ensure the continued livelihoods of smallholder coffee farmers, while advancing climate change resilience for coffee. Hugo Stuurman, Global Sustainability Program Lead at JDE Peet's, will be discussing our efforts to tackle coffee-related deforestation at the Scope 3 Innovation Forum today.  🌲 Will you be attending the Innovation Forum? Don’t miss our session ➡️ https://lnkd.in/epsnYqJ8 🌲 Learn more about how we aim to tackle deforestation in our Forest Policy here ➡️ https://lnkd.in/eRec4TdA #JDEPeetsCommonGrounds #Coffee #JDEPeets #EUDR #IFscope3EU

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Dagmawi I. E.

Coffee - Cervical Cancer - Systems Thinking

1mo

Based on the reality on the ground, smallholder growers continue to benefit the least from all these "efforts" meant to take on a sustainable path. Be it past efforts or the current one under the #EUDR, they have only managed to maintain the status quo when it comes to smallholder growers and their livelihoods. This simply means efforts over the past few decades have barely made an impact. Even now, under the EUDR, it's asking smallholder growers to forfeit their opportunity cost from land utilization without compensation for their past efforts or future loss. Let's not overlook the fact that the EUDR is literally trying to manage other people's resources with no shame. At the end of the day, the EU is entitled to enact any law it sees fit for itself. I only expect governments and stakeholders from producing countries with a significant number of smallholder growers find the way forward and strategically shift their reliance on the EU market. Demographics and consumption trends are definitely opportunities that are increasingly favoring producers and their domestic markets. That's my take on the situation 😁 #mladdiz

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