James D. Roumeliotis’ Post

Branding in design serves to visually communicate a company's identity, values, and personality, fostering recognition and differentiation in the market. It enhances consumer trust and loyalty through cohesive and memorable visual elements

What does your visual branding say about your company? In the ever expanding digital landscape, where your first impression is online, this is so critical to think about. If your brand image isn't conveying your brand mission, message, and expertise, I can help! Let's chat.

(Reminder) Brands that succeed do this: Prioritise visual branding. Visual branding is the most important for a brand to succeed. People process visual information quickly and remember it for a long time. Therefore, if a brand has intelligently designed visual elements, people will remember it better.

A "brand" is a voice, and a product is a souvenir. Beatrice Profile Revamp. To stand out on LinkedIn. You need to look professional + different. It's a strange combination of two words but yes it's true. How you can do that? Is simply by having a visual brand and consistency inside that brand. ↳ Are you using the same brand colors everywhere? ↳ Are you using the same brand fonts everywhere? ↳ Are you using those same brand elements everywhere? There are a bunch of ways to stand out but.. Visual branding is a no-brainer. PS. Looking for a Profile Revamp? → DM the word 'REVAMP' to get started.

𝗜’𝘃𝗲 𝗿𝗲𝘃𝗮𝗺𝗽𝗲𝗱 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲! A brand is your voice, while a product is just a keepsake. To stand out on LinkedIn, you need a professional and unique look. It might seem like a tricky combination, but it’s possible! 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄: -𝗨𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗹𝗼𝗿𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 -𝗨𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗯𝗿𝗮𝗻𝗱 𝗳𝗼𝗻𝘁𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 -𝗨𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗯𝗿𝗮𝗻𝗱 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 Visual branding is key to making your profile shine 𝗖𝗵𝗲𝗰𝗸 𝗶𝘁 𝗼𝘂𝘁 𝗮𝗻𝗱 𝗹𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀! 💬👇

What people believe branding is: A logo, a name and some colours. What branding actually is: the art of storytelling, aligning cultures, galvanising teams, setting or resetting visions and building belief systems which all ultimately help you achieve your business objectives. A brand’s visual identity is often mistaken as being the entirety of branding, when in fact it’s just the tip of the iceberg. When you look at somebody, the things you notice about their features, and how they dress, don’t fully define who they are. What does define them is what they believe, how they behave, their story and what they bring to the world. This isn’t to say that visual identity is not important. It is. It grabs your initial attention, but it's the starting point, not the entire story. If you can get the elements below the surface right they’ll act as a compass, to steer your brand through good times and more importantly the tough times.

VISUAL BRANDING TERMS & PRINCIPLES YOU'LL FIND USEFUL '' Visual branding is the silent ambassador of your brand, speaking volumes without uttering a word '' If you need help Crafting powerful brand visuals, DM ' REBRAND ', and I'll send you more details.

A Strong Brand Identity To get customers to believe and stick with your brand, you need a strong a brand identity. Communication designers are very important for making sure that all of a brand’s marketing channels have the same picture. They work closely with your marketing team to learn about the ideas of your brand, the people you want to reach, and what makes your business special. Communication designers can use their skills to make a visual identity for your brand that fits with its style and speaks to your target audience. They come up with logos, color schemes, fonts, and other visual elements that form the basis of your brand’s character. A study by Lucidpress found that showing your brand the same way on all platforms can bring in up to 23% more money. This shows how important it is to have a business identity that works well together and looks good. Communication designers can help you do this.

Simple, bold, smart. Meet R3cruit 🤝 What do you see first - the R or the 3? Our focus was to create a distinctive logo mark that tied into the brand’s process and purpose centered around the #3. Not only is it recognizable, it gives the brand a visual story to tell their customers about their why and how. Leading with blue and yellow, the color palette promotes trust, happiness, confidence and a helping hand. 🩵 Visual branding doesn’t have to be complex to be memorable 🥂 Here’s your friendly reminder to keep it simple!

Here's the thing: People don't read - 𝘁𝗵𝗲𝘆 𝘀𝗸𝗶𝗺. They don't listen - 𝘁𝗵𝗲𝘆 𝗵𝗲𝗮𝗿. They don't look - 𝘁𝗵𝗲𝘆 𝘀𝗲𝗲. That's the power of visual branding. It's not just about a great logo. It's about building a brand identity that 𝘀𝗽𝗲𝗮𝗸𝘀 to your target audience. Your visuals need to: - 𝗚𝗿𝗮𝗯 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 - 𝗕𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 - 𝗕𝗲 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 - 𝗧𝗲𝗹𝗹 𝗮 𝘀𝘁𝗼𝗿𝘆 If your visuals don't tick these boxes, you're missing out on potential customers. So, ask yourself: - 𝗜𝘀 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲? - 𝗗𝗼𝗲𝘀 𝗶𝘁 𝗴𝗿𝗮𝗯 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻? - 𝗜𝘀 𝗶𝘁 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲? If 𝗻𝗼𝘁, it's time to start thinking visually. And if you need help, you know who to call.