Country Manager | Latin Countries | International Sales Director | Interim Manager | Retail (Premium, Luxury Brands), Consumer, Services. Brazil, Colombia, Mexico, Spain, Portugal | Board Member |
A recent survey reveals that Gen Z luxury consumers prioritize experiences over products. The survey of over 1,500 U.S. adults highlights a shift in luxury perception, with style being the most common entry point into luxury, followed by food, wine, beauty, and travel. Gen Z, in particular, values self-expression and how luxury experiences make them feel, rather than the cost of the items. This trend indicates that the luxury market is becoming more inclusive and accessible, with younger and more diverse consumers reshaping the definition of luxury. For Gen Z, luxury purchases are often driven by self-narration and personal milestones rather than status symbols. The emphasis on experiences, unboxing moments, and showcasing accomplishments suggests that luxury brands need to rethink their marketing strategies to connect with this demographic effectively. As the luxury landscape evolves, how can brands adapt their marketing and customer service to meet the experiential expectations of Gen Z consumers? #lxuury #shopping #retail #genz
