McDonalds’ can spin out CosMc’s – but you’re still just eating burgers and fries. Similarly, Marriott, Hilton, and Hyatt know that travelers don’t want the sameness that’s core to the DNA of their companies. They try to convince travelers (and owners) that many of these new brands are “independent” – but they’re not. They’re just another form of franchise brand, that come with 250-page operational handbooks, strict rules on how employees must act, and a guest experience that’s designed in a basement lab at Marriott or Hilton headquarters. At the end of the day, just the same burgers and fries. #marriott #hyatt #hilton #hotelmanagement #hospitalityindustry
