Jeff Greenfield’s Post

🔄 In marketing, the only constant is change. AI-driven attribution keeps you agile, providing the tools and insights needed to adapt your strategies in real-time. Let’s stay ahead of the curve and embrace the future of marketing. #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies #ai

🚀 New Podcast Episode Alert! 🎙️ I recently joined the Radio Entrepreneurs podcast with host Jeffrey Davis to talk about the game-changing solutions Provalytics offers to advertisers. During the episode, I explained how we leverage AI and machine learning to help advertisers figure out which parts of their budgets are delivering results and which aren’t. Here’s a glimpse of what we covered: -Tackling the challenges of new privacy regulations and adapting to the evolving digital landscape 🔍 -The science and technology behind Provalytics’ innovative approach to ad effectiveness 📈 -How brands can optimize marketing investments across multiple channels for maximum ROI 🎯 🎧 Tune in to the full episode and learn how Provalytics is transforming marketing measurement to help modern marketers succeed. Listen to the full episode here: https://buff.ly/4f4RTfy

"📉 The shift away from cookies isn’t just a technical issue; it's an opportunity for marketers to redefine how they reach and measure their audience. - Jeff Greenfield, CEO of Provalytics As third-party cookies phase out, marketers are facing a pivotal moment. Instead of seeing this as a loss, it's a chance to innovate. 🚀 By focusing on creative strategies, first-party data, and a better understanding of audience behavior, brands can build more meaningful connections while respecting data privacy. 💡 #DigitalMarketing #Advertising #MarketingStrategy #Cookies #DataPrivacy #Innovation

📬 Your message is important—make sure it’s being heard. AI-driven attribution helps you understand how your audience is engaging with your content, ensuring your message reaches the right people at the right time. Let’s amplify your voice. #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies #ai

🛩️ Flying Lessons: What Piloting Taught Me About Marketing Strategy Becoming a pilot taught me that the key to a successful flight is preparation, precision, and understanding the entire journey. These lessons are directly applicable to marketing, where understanding the full customer journey is crucial to success. Here’s what flying taught me about marketing: - ✅ Preparation is key—just as a pilot reviews flight plans, marketers must analyze data before making decisions. - ✅ Precision matters—whether in flying or in attribution, accuracy is essential. - ✅ A full view is crucial—just as a pilot monitors all instruments, marketers must consider the entire funnel. Ready to take your marketing strategy to the next level? Download our 2025 Attribution Playbook: https://buff.ly/3ZZcJsv #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies #Marketing #Fintech

I had the amazing opportunity to join on the recent episode of the "Ecommerce Optimizers" podcast with host Scott Reid. We discussed how Provalytics is revolutionizing marketing attribution by shifting the focus beyond just clicks and conversions. We explored how impressions and upper-funnel activities are key to understanding the full impact of marketing campaigns. 💡 Curious to learn more about how AI and advanced marketing mix modeling are changing the game?🎧 Listen to the FULL episode here: https://buff.ly/48kp64F #MarketingAttribution #EcommerceOptimizers #Provalytics #Podcast #Marketing #Cookie #ScottReid

🎩 From the Magic Castle to Marketing Mastery: Lessons in Attribution Working as a magician at the Magic Castle in Hollywood taught me one fundamental truth: things are not always as they appear. The art of illusion relies on understanding human behavior—knowing what the audience sees and what they miss. Marketing is no different. In a world where data is king, it’s easy to get lost in the numbers and miss the bigger picture. That’s where attribution comes in, helping you see beyond the surface to understand what truly drives consumer actions. Here’s what I’ve learned: - ✅ Don’t rely on last-click attribution—it’s like focusing on just one part of the trick and missing the entire performance. - ✅ Embrace a holistic view of your marketing strategy, just as a magician considers every detail of a performance. - ✅ Use privacy-first, cookie-less methods to get a true picture of your audience’s journey. Ready to see through the illusion? Get certified with our Attribution Certification Program and sharpen your marketing magic: https://buff.ly/3BHSDsD #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies #Marketing #Fintech

🎙️ Podcast Alert! 🚨 I’m excited to share that I joined Adam Shaffer on the Planet Amazon podcast for an insightful conversation about the future of marketing in a privacy-focused world. We tackled key challenges marketers face today, including the so-called "cookie apocalypse," and explored how Provalytics is redefining attribution to deliver smarter, data-driven insights without relying on invasive tracking. If you're navigating the evolving digital landscape and want to future-proof your strategies, this episode is packed with actionable insights! Listen to the full episode here: https://buff.ly/4eVY5Gz #MarketingInnovation #PrivacyFirst #Attribution #Provalytics #Podcast #PlanetAmazon #Marketing

📊 Is your data working for you, or is it just noise? In today’s data-driven world, collecting data isn’t the challenge—making sense of it is. Too many brands are overwhelmed by numbers without understanding the bigger picture. Here’s where many marketers slip up: - ❌ Focusing on clicks without understanding the entire customer journey - ❌ Using outdated, cookie-based attribution models - ❌ Neglecting a privacy-first approach - ❌ Treating marketing channels in isolation These mistakes can undermine your entire strategy. At Provalytics, we cut through the noise: - ✅ Transform raw data into actionable insights that give you a full view of your marketing landscape. - ✅ Say goodbye to cookies—our model respects privacy while delivering comprehensive insights. - ✅ Optimize across all channels, ensuring every touchpoint contributes to your success. Ready to make your data work for you? Download our 2025 Attribution Playbook today: https://buff.ly/3ZUxEg8 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies #Marketing #Fintech