Award-winning Transformative Executive Leader | AMA 2024 Hall of Fame | 2024 AAF Mosaic Center Guardian | DEIB Expert | Podcast Host | Keynote Speaker | Strategist | Resident Troublemaker |
On this Juneteenth, how about we free Black content from its captive state. While many of the decision-makers in advertising are frolicking in the South of France right now, I wonder if anyone is broaching the topic of the placement of Black content. The current cycle goes something like this: >Black Consumers: “where is the content that tells our stories; shows our perspective; gives a fuller picture of Black life?” >Networks: “we hear you; we want to be more equitable with our programming; we have to do better and we will!” >Black Consumers: “great, love to hear it!” >Networks: identifies Black creatives, produces content featuring Black talent, and promptly places content on subscription-only streaming platform only to cancel when the audience doesn’t follow suit This pattern is a clear indication that networks don’t value the content or they only view the Black consumer as a cash cow. Neither perspective is acceptable. #actualequity #canneslions2024 #diversityinadvertising #diversityequityinclusioninmedia #diversityinmedia #juneteenth #justathought
Director of Quality Improvement at Merakey
4moWell said! I wonder if the cycle will end anytime soon.