Jeff Swartz’s Post

If you are not engaging your employees fully in your #CorporateBrand, you may be missing a big opportunity. 🌟 A clearly defined mission, vision, and values translates to a strong company culture and clear brand messaging - internally and externally. Shining a light on these important priorities gives employees something to believe in. 🌟 Companies with a favorable brand may pay less in recruiting fees because people what to come to work for them. Conversely, if you have a poor brand reputation, you may pay up to 10% more in salaries and have higher costs associated with retention, turnover, and training. 🌟 If you don't know how to create a brand that your employees want to champion, it is never too late! MCBCreative believes that all businesses deserve to have an amazing brand and the tools to execute it flawlessly. It is our privilege to get you there with a thoughtful, efficient, and stress-free process. Ask us how. #brandidentity #knowyourbrand #businessbrand #brandingagency #staycurious

How Do You Make Your EVP Stand Out in a Sea of Sameness? 🚀 I'm excited to share a sneak peek into my latest video where I dive into the transformative approach of evidence-based EVPs. This isn't just about making claims or the give-and-get; it's about backing them up with real, tangible proof. I'm talking about moving beyond the broad and aspirational statements to showcasing the real impact your organization has on its people. 🌟 Why is this important? Because today's top talent is looking for more than just promises. They want proof. And that's exactly what an evidence-based EVP provides. It's about creating a compelling, authentic narrative that reflects your unique value as an employer — and I'll show you how. Ready for more? Creating an EVP that genuinely attracts and retains the best talent awaits you on YouTube. ✨ You can find the link in the comments below! 📽️ #EmployerBranding #EVP #EmployerValueProposition #TalentAttraction #TalentRetention #CompetitiveAdvantage

These are not differentiators: "It's all about our people!" "We're relationship-driven!" Why? Because I’ve heard them from hundreds of firms… 🤫 🤫 In order to differentiate, you need to break through the noise and tell a story that truly connects with your audience. In our latest blog, Jennifer Bernhart, ClearEdge's Sr. Director of Brand & Communication, shares her secrets to crafting a brand message that resonates. It's not about shouting the loudest, it's about unveiling your unique strengths and building a message that sticks. A few highlights.. ✅ Ditch the cliches. ✅ Look on the bright side with Appreciative Inquiry. ✅ Dial in what you say (messaging) and how you say it (brand voice). ✅ Employees are your best asset, get them on board! Ready to attract the right talent and clients? Let's tell a story that gets noticed! ➡️ https://lnkd.in/gNvjReAB #Staffing #TalentAcquisition #BrandStorytelling

So you've got values already. And when it comes to an EVP, you've been told "we don't want another NEW thing." 🤦♀️ Okay. Totally fine. Let's work around it. I'm no EVP purist, y'all. They're not all the same. And that's okay. Just think about mission, vision and values...so many are expressed uniquely for the organisation that creates them. If you're looking for an easy, straightforward way to develop a values-based EVP, check out this 3-step process. Have you done a values-based EVP before? I'd love to heard what worked for you. By the way... 🛎 𝐈'𝐦 𝐩𝐮𝐭𝐭𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐚 𝐠𝐫𝐨𝐮𝐩 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐛𝐮𝐢𝐥𝐝/𝐞𝐯𝐨𝐥𝐯𝐞 𝐲𝐨𝐮𝐫 𝐄𝐕𝐏 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝! 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐰𝐚𝐢𝐭𝐥𝐢𝐬𝐭: https://lnkd.in/dUydsZ2u #employerbranding #employerbrand #employeevalueproposition

Kudos might not be the first thing you think of when attracting talent, but for many, the idea of working for a brand that is world-renowned, or has had a personal impact on them as an individual is often a big driving factor when a person applies for a job -according to @Jenny Holliday. Here she gives her insights into why you need to consider nurturing the talent before you bring them onboard. #employerbranding #talentacquisition https://lnkd.in/dPTw9Raj

"What attracted you to Moxie, Luce?" ⁉️ I was recently asked this question & it was a no-brainer for me. Moxie's purpose and vision perfectly align with my own values. 🤩 I knew I wanted to be part of it, from my initial introduction to Rich & Sam. Clear brand values and a defined company purpose are crucial for retaining employees, as highlighted in a recent HR News article. When talking to candidates, I find that the attraction of a purpose-driven company with strong brand values is a significant factor. Over two-thirds of job seekers agree that an employer's values should be well communicated. Does your organisation communicate clear brand values and a purpose? 💬 If not, I highly advise looking into it. It's a powerful tool for both retaining and attracting talent! 🙌 #brandvalues #purposedriven #retention #candidateattraction #cipd #hr

Is avoiding gray hair limiting your agency's access to gray matter? “There is also a difference between an idea and an execution. Ideas can come from anyone, young and middle-aged alike, but a brilliant execution comes down to craft, and that takes experience… The average age at consultancies is more than ten years older than most agencies, which explains their long-term, upstream relationships. Experience counts and wisdom is as rare as diamonds, which means you can charge more. By cutting senior talent, agencies make numbers work in the short-term but erode their value in the long-term. Clients are no longer renting expert talent, they are negotiating for deliverables.”  - M.T. Fletcher

Elevating Your Company with a Killer EVP! 🚀 Let's talk about something that can skyrocket your company's success: Employee Value Proposition (EVP)! 💥 Your EVP is the secret sauce of your company culture—more than just a paycheck, it's the perks, growth opportunities, and vibe that make your workplace THE place to be! 🌟 Why does a killer EVP matter? 1️⃣ Attraction & Retention: Get the best talent knocking on your door and keep your rockstars grooving with a top-notch EVP. 2️⃣ Workplace Magic: A killer EVP isn't just a statement—it's the magic ingredient for a workplace where ideas flow, collaboration rocks, and success shines! 🌈 3️⃣ Brand Buzz: Your EVP isn't just for insiders! It's your megaphone to shout to the world why your company rocks and why top talent should flock to YOU! 📢 4️⃣ Happy, Productive Peeps: Happy employees = productive employees! A strong EVP means a team that's fired up, innovating, and kicking goals! 🚀 So, whether you're EVP savvy or just dipping your toes, let's chat! What's YOUR secret to a killer EVP? 🤔💬 #EVPGoals #CompanyCultureChamps #WorkPerksRock

Hiring Starts with Company Branding Attracting top talent begins with a compelling company brand.  It’s crucial to articulate your company’s identity, values, culture, work atmosphere, and how you stand out compared to competitors. By effectively communicating your brand, you will be able to draw interest from potential employees. #branding #companyculture #talentaquisition

Is your "brand" truly an extension of your company's core values? In today's multi-brand landscape, authenticity is key. ✨ A brand shouldn't just be about amazing products on shelves, but also about the passionate people behind them. How to attract these brand lovers? Start from within: Does your hiring process reflect your brand values? Are candidates treated with respect and transparency? Ghosting doesn't scream #LoveTheBrand, right? Invest in "Gemba": Step into the shoes of your candidates. Experience their journey firsthand. You might be surprised how well (or not) it aligns with your brand image. Remember: Happy employees become your best brand ambassadors. ❤️ Make them feel valued from day one! #EmployerBranding #CandidateExperience #CompanyCulture #HR