Jeffrey Valles’ Post

🤔 The creative director dilemma 🤔 After recent exits at Blumarine, Dries Van Noten and Valentino, I examined the challenges facing fashion’s creative directors today, and what all this reshuffling means for the luxury labels in question. Link below to read and subscribe to Drapers.

After recent high profile exits at Blumarine ec, DRIES VAN NOTEN and Valentino, Drapers examines the challenges facing fashion’s creative directors today, and what the reshuffling means for the luxury labels in question. Find out more below. #creativedirector #luxuryfashion #fashionnews #peoplemoves

It’s one of James Bond’s more iconic lines: “Miss Anders…I didn’t recognise you with your clothes on.” Admittedly, on the surface, the connection of that quote from The Man With The Golden Gun to finding new and lucrative markets for your luxury fragrance brands appears tenuous at best. But if we believed in staying on the surface, we wouldn’t still be growing our business after 15 years. Here’s where we’re going with this: The Bond quote finds surprising modern-day relevance in the recent Covid pandemic. Remember when we all wore masks in public? When you met someone for the first time, and they had a mask on…did you then recognise them without their mask when you met up again post-pandemic? Probably not.   This is why branding – and brand control - is so important. The right product branding ensures people recognise your fragrance no matter where, when, or how they see it. This means keeping packaging, marketing, messaging, and the use of content consistent with the voice, image and reputation of your brand.   It can also mean a revenue boost of up to 23%. If that leaves you shaken AND stirred, we should talk about shaking up the distribution of your luxury fragrance brands. #Perfume #Marketing #Distribution #JamesBond #Branding

Love the clever analogy! Branding consistency is indeed crucial for ensuring recognition and maintaining brand control, especially in today’s dynamic market. It’s fascinating to see how relevant lessons from iconic quotes like James Bond’s can be applied to modern business challenges. I’m definitely intrigued about shaking up distribution strategies for luxury fragrance brands. Let’s chat and explore how we can elevate brand recognition and boost revenue together!

Anyone else get a good giggle from the new “Decades of Confusion” campaign from Loewe? Short film. Aubrey Plaza. Dan Levy. Bimbos in spelling bees through the decades. What’s “Low Heavy”? The new Loewe campaign perfectly displays the blend of campiness, nostalgia, and timelessness that sets the brand apart from other fashion houses. But I think what really sticks with me is how productive the unseriousness is. With such a crowded luxury market who is desperately competing for Gen Z’s attention, the campaign perfectly pokes fun at the brand’s pain points by utilizing archival pieces, cultural references, and the improv sensibilities of its brand ambassadors. Camp, craftsmanship, comedy. As a self-identified silly guy, I can’t wait to see what else Loewe is cooking! #influencermarketing #fashionmarketing #brandstorytelling #culturalmarketing

New Post: Free People Drops Additional 25% Off Sale Section, Including a Cozy Top & Skirt Set for Just $30 - https://lnkd.in/gXHPG3XX - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Chic boho vibes are what you can expect when you’re perusing through Free People’s catalogue of clothing. The luxe apparel brand has become notable on TikTok with styles like the hot shot onesie gaining notability for its athleisure qualities while the top-rated barrel jeans have divided the Internet over its trendiness. There’s one thing that’s remained true about Free People though, and it’s that fashion lovers — including artists like Taylor Swift and Selena Gomez — can’t seem to stop wearing the trendy brand. Rather than settle for full price though, Free People is offering a rare extra 25% off its sale section, which is slashing prices by as much as 78% off. No promo code is required either — just add what you want to your cart and the additional savings will automatically be applied at checkout. One of the best Free People deals you can score right now is on a top-rated matching set that’s only $30 (reg. $78). The design features a cropped long sleeve top with a mini ruffle skirt and it’s available in two shades: gray-purple and black. Sizes are already selling out though, which means if you plan on adding the easy outfit to your cart (in addition to other steals), you’ll want to act fast. Soleil Set $29.95 $78 62% off buy now The Soleil Set has reviewers gushing about how it makes a “quick and cute vacation outfit” while the “seasonless” knit fabric makes it a year-round set you can wear, transitioning from summer to fall. You’ll also notice the top and skirt comes with a textured material and hem to give it a more elevated feel. Free People’s popular skirt set isn’t the only deal you can score during the limited-time sale, keep reading to learn more. What Are the Best Free People Deals Online? ShopBillboard put together our list of the most sought out pieces from Free People’s sale section that you can shop below. Top It Off Tunic $37.46 $168 78% off Buy Now Bring some shimmer to your outfits with this long tunic that’ll complete your festival wear and going-out looks. The design comes with a fishnet pattern topped with crystals to give it a sparkling effect. Weekend Friend Micro Shorts $14.96 $30 50% off Buy Now Free People is redefining the definition of short shorts with these micro styles. The bottoms are curren

Does Kanye West embody genius, or is his authenticity so heightened that it resonates profoundly with the masses? In the midst of Super Bowl LVIII, West unleashed an unconventional ad, a 30-second clip promoting his Yeezy clothing brand. What sets it apart from the polished offerings of Dunkin' and Hellman's is its raw, unfiltered aesthetic. Filmed seemingly on West's mobile phone in the back of a vehicle at night, the ad challenges the norm. While a 30-second Super Bowl ad slot typically costs $7 million, West's approach defied convention with a cost of $0 for production, possibly proving that sometimes, less is more. Rumors abound about Kanye West's website reportedly receiving millions of visits, even from overseas, though official reports are yet to surface. The anticipation builds as we collectively await concrete details on this surge in online traffic. This unconventional vibe is bound to be etched into our collective memory, sparking conversations that endure beyond the Super Bowl spectacle. For my Canadian friends, you can watch the commercial on YouTube, https://lnkd.in/gzWFPiSN #kanyewest #superbowl #advertisingandmarketing #advertising

Here are some brands that evoke certain emotions. These brands employ green to symbolize growth, healthiness, and balance. Orange to represent creativity, fun and enthusiasm and purple to evoke luxury, imagination and royalty. Black is used to convey sophistication, power and exclusivity colors are crucial in eliciting emotions. For example… buff.ly/2PfX1mp #Branding #BrandStrategy #BrandingStrategy #BrandIdentity #ColorPalette

Enchanting-beauty are the only words that come to mind when seeing Madelyn Clines’ dress at the Met Gala this weekend. 🔗 CHECK OUT THE FULL BLOG WITH THE LINK BELOW https://lnkd.in/gRjjbtJE

NEW to our ‘Events & Reviews’ Section: Ines Tramarin offers an in-depth review of VS2024. https://lnkd.in/eDFtQ7tA