Jen Nguyen’s Post

I spent +3,600 hours learning to 𝗳𝗶𝘅 𝗹𝗼𝘄 𝗖𝗧𝗥 on Meta Ads. But you don't have to wait that long. Here's what I've learned. On a bigger picture, you need to understand, that it's either: The people you're talking to are wrong or You have the wrong message to the right people or Both wrong Here are the solutions for each scenario: 1️⃣ If both wrong, ↳Go back to your creative research. A common mistake I saw is: What your persona prefers vs. What you want to put out You'd be surprised how many prefer that 'ugly' design. 2️⃣ If your audience targeting is wrong, ↳Do your creative targeting better. Notice how I didn't mention technical targeting? We need to stop going against Meta's guidelines! Trust the machine will do the technical work. Focus on your creative targeting. 3️⃣ If you have the right people, ↳Test different ad messages. There's no definite answer, only an educated guess. Test out different ad messages and see what hits. P.S. How long it took you to be comfortable with paid ads? ----------------------------------- Chao, it's Jen! A data nerd helping medium/enterprise businesses to grow with paid ads I post every week to help your digital journey easier & more actionable Found this post helpful? ♻ Repost this 🔔 Ring the bell for more #paidad #adstrategy #performancemarketing #ctr #facebookads

Don't be dumb. Track your ads. All of your work won't matter without it - that's the harsh truth. Why bother running ads when you don't even know who's buying? Tracking your ads allows you to: →See who is clicking on your ads →Track how many people are converting from your ads →Measure the ROI of your ad campaigns Without tracking, you're flying blind. You don't know what's working and what's not. And you're definitely not going to get the most out of your ad spend. P.S. Don't panic, check my comment section to check the best way to track your ads. TL;DR: Tracking is essential for any paid ad campaign. Don't make the mistake of running without it. I hope this helps! ----------------------------------- Chao, it's Jen! A data nerd helping medium/enterprise businesses to grow with paid ads I post every week to help your digital journey easier & more actionable Found this post helpful? ♻ Repost this 🔔 Ring the bell for more performance marketing tips #paidad #adstrategy #performancemarketing #tracking

Run your ads now if you don't want a high CPM this Black Friday. Know what would happen if you wait? ↳High CPM ↳Un-tested creatives ↳But, the worst scenario? ✨𝑺𝒕𝒖𝒄𝒌 𝒊𝒏 𝒕𝒉𝒆 𝒍𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒑𝒉𝒂𝒔𝒆 𝒘𝒉𝒊𝒍𝒆 𝒚𝒐𝒖𝒓 𝒓𝒊𝒗𝒂𝒍𝒔 𝒂𝒓𝒆 𝒈𝒆𝒕𝒕𝒊𝒏𝒈 𝒔𝒂𝒍𝒆𝒔 ✨ So, run your campaign a month early aka NOW! Why? This prepares Meta to target the right ones at the right time. Don't forget, they thrive on 𝗱𝗮𝘁𝗮. ↳Begin testing when CPM remains reasonable This way, you can have 2 things: 1️⃣ Get out of the learning phase on time. 2️⃣ Anticipate eventual CPM increases. P.S. What're you getting this Black Friday? ----------------------------------- Chao, it's Jen! A data nerd helping medium/enterprise businesses to grow with paid ads I post every week to help your digital journey easier & more actionable Found this post helpful? ♻ Repost this 🔔 Ring the bell for more performance marketing tips #cpm #paidad #adstrategy #facebookads

Another day, another fun thing working with X ads :') Thank you @elon

Don't let high CPM be your nightmare before Christmas with my 3 tips👇 By following these tips, you can keep your budget in check and enjoy a more joyful holiday season! 🎅💰 P.S. Are you excited about this year's sales season? ----------------------------------- Chao, it's Jen! A data nerd helping medium/enterprise businesses to grow with paid ads I post every week to help your digital journey easier & more actionable Found this post helpful? ♻ Repost this 🔔 Ring the bell for more performance marketing tips #cpm #paidad #adstrategy

Ad-free experience for Facebook/Instagram users is HERE! Here's a 20s recap of everything 👇 Launching in the EU, EEA, and Switzerland from Nov 2023. Meta is now offering no-ads subscriptions for: €9.99/month on the web €12.99/month on iOS and Android *not to mention additional fees next year yikes... Why is this happening? ↳Meta's attempt to be more aligned with the GDPR. ↳More 'consent' if users opt in for an ad experience. How can it impact us? ↳Directly affecting what type of users we reach & the reach amount. But, I would sit and observe for now hehe. From most polls I've seen, not many users are receptive to purchasing this subscription P.S. Would you purchase it? Check my comment for the full announcement from Meta 💬👇 #metaads #facebookads #news