Jennifer Berson’s Post

Transcript

What have you seen, I guess you know, the 20 years before you started your agency and in the last 10 years? As the top commonly asked questions that perspective clients will ask on discovery calls or in following up and reviewing your proposal and really to understand how PR is going to work or what's in it for them or explaining, you know, your retainer or whatever. Like what are the questions that come up and how have you come up with the best answers for them. I think probably the first one everybody will relate to this is how quickly can you get me resolved. That's always the biggest one. It's not like an advertising plan where you have to go through discovery and all of the different ramp up pieces. But that's that's the thing that they all want to know. Of course after that once we get a little bit more dug into what PR does and can do for them, I think the number one question is how do I know if I have news Because we we can't just call the media and and give them the boilerplate from your website that's that's not going to make news. They've you know reporters are savvy. They have to put something in that's actual news that their readers will care about, so we have to give them something that fits that.