I recently sat down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, to discuss one of the biggest challenges for PR Pros: explaining the value of PR to prospective clients!
PR is a long game, and it can be hard to quantify its value to clients who are eager for results. In this episode, we combine our wits to break down how we make the value of our work clear to clients while setting clear expectations.
Listen now: https://lnkd.in/g73nkceD
What have you seen, I guess you know, the 20 years before you started your agency and in the last 10 years? As the top commonly asked questions that perspective clients will ask on discovery calls or in following up and reviewing your proposal and really to understand how PR is going to work or what's in it for them or explaining, you know, your retainer or whatever. Like what are the questions that come up and how have you come up with the best answers for them. I think probably the first one everybody will relate to this is how quickly can you get me resolved. That's always the biggest one. It's not like an advertising plan where you have to go through discovery and all of the different ramp up pieces. But that's that's the thing that they all want to know. Of course after that once we get a little bit more dug into what PR does and can do for them, I think the number one question is how do I know if I have news Because we we can't just call the media and and give them the boilerplate from your website that's that's not going to make news. They've you know reporters are savvy. They have to put something in that's actual news that their readers will care about, so we have to give them something that fits that.
"How do I know if I have news" This is sooo good!! As journalist turned PR practitioner, I can't tell you how many times I run into colleagues and clients alike that have poor news judgment. Like... NO, your annual company picnic is not worth a feature in the NYT! lol
Storyteller | News producer turned Sports and Entertainment Publicist
10mo"How do I know if I have news" This is sooo good!! As journalist turned PR practitioner, I can't tell you how many times I run into colleagues and clients alike that have poor news judgment. Like... NO, your annual company picnic is not worth a feature in the NYT! lol