Ryan Jenkins’ Post

It's truly disheartening. I'm currently auditing a client's Google pay-per-click ads and instead of finding ways to optimise, I've discovered that their managed provider charged them without actually running any ads. I strongly support hiring specialists to manage ad campaigns, but unfortunately, I often encounter providers that fail to deliver on their promises. Running a Google ad is time-consuming, and it's unjust for providers to charge for services they haven't provided. Please, if you're offering managed ad services, at least set up the campaigns instead of relying on organic results to offset. Next - a second client of the day who is with the same brand had ads running, but the managed ad provider didn't set up any conversion tracking. It's shocking, yet it's all in a day's work. A word of advice for those in need of ad services: own your ad account. Take control and invite your agency partner to work within it. Do not let the agency run ads through their own accounts without your oversight. Hold them accountable! #ppc #marketing #auditors

Agencies often say one thing and mean another. But no worries, I am here to help. "𝗜 𝘄𝗶𝗹𝗹 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗥𝗢𝗜 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗵𝗮𝘀𝘀𝗹𝗲 𝗼𝗳 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀." 👍 You will get 1 Pmax campaign. "𝗜 𝘄𝗶𝗹𝗹 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗱𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝗱 𝗯𝘂𝗱𝗴𝗲𝘁." 😆 Full budget spent in the display network "𝗜 𝘄𝗶𝗹𝗹 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗽𝗮𝗶𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗷𝗮𝗿𝗴𝗼𝗻." 🙃 You can pay $250 a month for us to manage your campaigns, you will never hear from us, and we hope you forget you are paying us. "𝗜 𝘄𝗶𝗹𝗹 𝗱𝗿𝗶𝘃𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲 𝗼𝗳 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀." 😂 More Pmax or maybe pure brand if you are lucky. "𝗜 𝘄𝗶𝗹𝗹 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝘁𝘆𝗽𝗶𝗰𝗮𝗹 𝘁𝗿𝗶𝗮𝗹 𝗮𝗻𝗱 𝗲𝗿𝗿𝗼𝗿." 😉 Your costs will be through the roof, we will automate absolutely everything under the sun, and we will tell you if you just increased your budget it would be better. "𝗜 𝘄𝗶𝗹𝗹 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱'𝘀 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗱𝗿𝗼𝘄𝗻𝗶𝗻𝗴 𝗶𝗻 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀." 📊 No reporting. Reporting is silly.

Google tightens rules for Ad Agencies managing client accounts: New rules require more transparency on costs and performance for agencies managing Google Ads accounts.

Hi guys, I would like to share a little knowledge I have learned over the months of running a paid advertising agency. One of the biggest things you need to understand is your ad KPIs (key performance indicators). This includes: - CTR (click-through-rate): How often people click on your ad - Conversion rate: % of clicks that result in a desired action - CPC (cost per click): Average cost for each click on the ad - CPA (cost per acquisition): Average cost for each desired action - ROAS (return on ad spend): Revenue generated for each $ spent on ads - Frequency: The average No. of times a person sees your ad By understanding these KPIs, you're able to track the performance of each ad campaign and adjust accordingly. I hope ya'll learned something valuable from this post and that you can take this info away to help you with your journeys! 😁

After saving my client $150,000 I asked myself if I could do more. The answer was, “Absolutely.” (See the link in the comments for details on how I saved them that $150K.) So I dug deeper and saw the tragic state of affairs that happens whenever big agencies get their dirty paws inside your average five-to-low-six-figure-per-month advertising account: 💥 Massive Waste 💥 After conducting 2,500+ audits on Google Ads account, I keep seeing the same things: The fundamentals are out. It’s mind-boggling just how much big agencies waste ad spend. When I looked at my client’s account, I repeatedly asked myself why they didn’t hit their objective. All it required was some fundamentals. The agency they were working with just slammed in an account structure with zero nuanced understanding regarding their objectives. I actually LISTEN to my client’s objective and then adjust the account structure to match that objective. I mean, it’s simple, right? Say it with me: The bigger the agency, the bigger the waste on ad spend. Seven-and-low-eight-figure businesses are in a direct-response phase, not brand exposure. They have to hit revenue targets. They have to SURVIVE. When I go in, I trim the fat from campaigns and help them scale LEAN. Their CAC improves, and they can use that saved money to scale efficiently.  Trimming the fat is not hard to do, but it requires someone to do it. It also requires that someone cares, and Big Agencies typically don’t. And the result? Was able to trim another ~$15K from my client’s monthly ad spend without losing an ounce of efficiency. 💥

🔧 Fine-tune your ad spend with bid modification! Learn how adjusting your bids by a percentage can boost your campaign performance and ROI. 📊💡 #DigitalMarketing #PPC #BidStrategy - https://lnkd.in/eCTTmhSz

Most agencies are doing ads like we are in 2020. Let me elaborate. I saw a LinkedIn post made by a agency owner saying that you shouldn’t optimise your ads to often and you should only do it once a week. In my opinion. Completely wrong. In SKH Media we make new ads and shut down ads everyday. Optimising the account every single day. Why? Because generating profit is all about spending your money the right place. Not waiting for a fucking algorithm to do it for you. How can you then make sure to shut down the right things and not “fuck up the algorithm” It all comes down to your custom metrics. Metrics that can show you if things are working on a deeper level than just a CPC and CTR level. So to my fellow agency owners out there, are you really up to date if you still wait 5 days?

❌ Most agencies: how can we scale ad spend to $X/month? ✅ Our agency: how can we reach YOUR goals and scale profitably? It's a subtle mindset shift as an agency, but it makes all the difference for you as a client. Here's what I mean: It's easy for an ecommerce agency to come in and say, "How do we get you to spend as much as possible on ads so we can drive growth?" It's even easier to do this without looking at your financial goals — anybody can come in and burn cash for you. That's never our goal. Other agencies zig, we zag — we start with: ➝ Finding out your paid media/ROAS goals ➝ Calculating your first order contribution margin ➝ Building out your financial forecast based on existing data We never come in with the idea, "We're going to do X, Y, Z to get your spend up." We listen to you and build around your goals, not vice versa. If you're an 8-9 figure ecommerce brand and this is the way you want to operate, we're looking to bring on 2-3 more paid media clients this quarter. Let's talk 🤝

It’s hard for me to admit but: Business owners value Ad agencies more than CRO agencies. And that’s okay. Why? Ads agency: - Directly scales the business - You can run ads without CRO - You can track sales from a certain ad CRO agency: - Supports in scaling - The quality of the CRO heavily relies on the traffic - You can only predict how much additional revenue will be generated But here’s the thing: CRO helps to maximize value from your Ad spend. It’s the easiest way of lowering CPA and scaling as profitable as possible. Ads agencies help you to go fast. CRO agencies help you to go far. --- Hope you find this valuable. If you need help maximizing the value from your Ad spend, hit me a DM.

Most agencies are doing ads like we are in 2020. Let me elaborate. I saw a LinkedIn post made by a agency owner saying that you shouldn’t optimise your ads to often and you should only do it once a week. In my opinion. Completely wrong. In SKH Media we make new ads and shut down ads everyday. Optimising the account every single day. Why? Because generating profit is all about spending your money the right place. Not waiting for a fucking algorithm to do it for you. How can you then make sure to shut down the right things and not “fuck up the algorithm” It all comes down to your custom metrics. Metrics that can show you if things are working on a deeper level than just a CPC and CTR level. So to my fellow agency owners out there, are you really up to date if you still wait 5 days?