Jen Lindahl’s Post

Claiming inclusivity is easy. Building it takes commitment. To truly count as inclusive, beauty brands need to go beyond the surface and make thoughtful, systemic changes. This means overcoming superficial gestures and tokenism, and becoming authentic and fully committed. Below are five key steps that you should take to become genuinely inclusive. -- And remember, claiming inclusivity is an appealing way to attract customers, but being inclusive is a whole other story. It requires next-level commitment, honesty, and effort that go far beyond a single campaign or product launch. If this topic resonates with you, join me on November 7 for our upcoming webinar, where I’ll be unpacking these steps in more detail. We’ll explore inclusivity trends, what customers are really looking for, and how beauty tech is shaping the future of the industry. Plus, we’ll take a look at some success stories—brands that are really winning at inclusivity—and a few examples of where things went wrong. It’s going to be a great conversation about how you can stay relevant—and avoid getting canceled. Would love to see you there! The sign-up link is in the comment. 👇

Inclusivity is more than a buzzword—it’s a commitment. Making real changes requires more than good intentions. It demands a commitment to evolving processes, reshaping mindsets and finding new ways to serve a wider customer base. Want to hear more? Join me and Marcus for our webinar where we’ll share insights and our journey into skin tone diversity within beauty tech! #inclusiveinnovation #diversityinbeauty #cosnova #arbelle

Grill nights and bonfires. 🔥 There’s nothing like a cozy hoodie, a glass of wine, and a smoky grill to unwind after a long week. It’s in these moments of simple pleasure that I find the space to recharge And then return to my creative projects with even more passion and clarity. What’s your favorite way to relax and recharge? Share your go-to ritual in the comments! 👇 **** Hey I’m Veronica 👋 I write about: * Finding Clarity in Your Brand Identity * Building Confidence in Your Brand Vision * Tips and strategies to empower and inspire female business owners and creatives in their branding journey. Ring the bell 🔔 on my profile so we can be on this journey together. Cheers 🍷 -V #GrillNights #RelaxAndRecharge #CreativeFlow #BonfireVibes

Check out this insightful article by Sparks' Chief Experience Officer, Robin Lickliter, on the power of paying it forward. Discover how brands can transform vitriol into virtue by embracing generosity and community support. A must-read for anyone looking to make a meaningful impact! Check it out: https://lnkd.in/eYkRCcuW shots

IF WE ARE REALLY MEANT TO BE A COMMUNITY on this platform, then it can't always be sunshine and roses because that's just not real. Sometimes, we feel dark and weedy. Here's a way to get yourself out of those shadows and back into the light. If you follow me, you'll know that we are all values-driven. If you know what people value, you can connect with them deep inside their hearts, like a trusted friend. That’s why values are the roadmap for human-centric marketing, corporate culture, customer experience, leadership, you name it. What we value drives what we do. But here's what I don't talk about so much. What we value also drives what we feel. When we are living a life aligned with our values we feel happy. When we are out of alignment with our values, we feel like crap. If you find yourself in one of those moss-covered gloomy patches, here's what to do. Spend a day or two (or three) checking back in with your core values. You can find a list to help you at https://lnkd.in/gRfPDHA. Map out how your core values can show up more dramatically; simple steps you can take to be more #Creative or spend more time focused on #Friendship, or #Family, or #PersonalGrowth, or whatever your own personal set of values might be. It will likely take some time to course-correct. But if you keep coming back to your values, you'll always see the path that leads to the sunny summer garden where we all want to be. I hope this helps! #valuesdriven #emotionalwellbeing #emotionalwellness #valuesuniteus #humancentric #valuegraphics THIS PHOTO was an accident at a shoot a few years ago. My friend, the very talented photographer Reid Jacob was shooting some big, smiling, happy promotional pics for my work as a speaker. This shot was between things. We all feel a bit 'between things" from time to time. 🙂 Event Professionals: I've written a free report for you on the shared values of event attendees. The link is in the comments section below👇🏼

Unlock the power of purposeful gifting this Q1 and elevate your brand presence with gifts that resonate deeply. Choosing thoughtfully crafted items that align with your brand values not only celebrates the recipient, but also reflects your commitment to authenticity and purpose. Let's gift with intention and make meaningful connections this season. #corporategifting #businessgifts #clientappreciation #brandedgifts #employeerecognition #corporatebranding

If you’re still curious about what we get up to at When Life Gives You Lemons and our events, check out my blog post where I discuss my highlights and key takeaways from our recent event! 🍋 #WhenLifeGivesYouLemons #EventRecap

"Your brand is what people say about you when you're not in the room. Cultivate positive thoughts and actions to shape that conversation." #EmployeeBranding #PositiveWorkCulture #BrandAmbassadors #HappyEmployees #PositiveThoughts #CompanyCulture #TeamEmpowerment #BrandBuilding #WorkplaceHappiness #EmployeeEngagement

Bridging the gap between brand and belonging. Discover how Inclusive Branding can deliver measurable results for your business. On September 12 at 1 PM ET, we'll discuss overcoming common pitfalls and share best practices for elevating your initiatives. Led by Ashley Colquitt-Finley of Brandtrust, learn how to catalyze human truths from underrepresented communities to create actual change. Learn to convey your brand's commitment to diversity purposefully and empathetically: https://hubs.la/Q02PjJMl0 #Brandtrust #Insights #ConsumerInsights #DeepInsights #HumanTruth