Jenna (Hagemann) Smith’s Post

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Team Lead at Chicory

Brilliant words from a brilliant woman. Add to Cart is a useful feature - but it's not standardized and doesn't always equate to conversion. The true sales impact of media should be evaluated through metrics like sales lift, iROAS, and HHP. Check out Meghan Howard's piece on AdExhanger below!

There is so much I love about working in our industry - one of those things is that we have come so far and yet we have so much (more) work to do! The growth in the retail media space has been exciting to witness. As this space continues to grow, how we think about measuring it must also evolve and standardize. The buzz about the value of the 'Add to Cart' is inflated and doesn't show the entire picture of how media drives consumer behavior. Thank you AdExchanger for the opportunity to share my thoughts on this topic! https://lnkd.in/ejXv-93N #retailmedia #cpgadvertising #commerce

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