I'm a big Harry Potter fan, so naturally I had to share! Being a freelancer, I can tell you this metaphor also applies to the time investment you put into the work you're outsourcing. Let me explain. I've interacted with many businesses who want to hire me to just "handle" their social media presence, without further adieu. They don't want to take the time to tell me about who they are, or what they'd like to convey to their audience, and they certainly don't want to have meetings with me regularly. The result? I'm stuck working off the (often) measly information they have on their website. Granted, I'd like to toot my own horn for a second because I can often make a 3-course meal out of whatever's in the pantry, metaphorically speaking. But you know what would make my content not just good, but FAN-freaking-TASTIC?!? -Regular meetings with my client, if not monthly, then quarterly -Updates about what's happening with your business right this second. Maybe we can take some pics? Video? Swap anecdotes? Cool but less-known facts about your industry? -Knowledge about how you want your brand to come across. What's important to you? Do you like to get involved in community, public events, politics? Yes, you're outsourcing in order to get work off your plate. And that absolutely will happen if you've hired the right partner. But that's exactly what it should be - a partnership. From my experience, the marketing content I can produce can only be as good as our relationship. We can make magic on social media, but I need to get inside your brain and/or your business. TL;DR - don't be afraid to over-share with your marketing freelancers. Have them sign an NDA if you're worried about proprietary information. And THANK YOU to my clients who truly incorporate me into your team and into your business!
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CFO: "We cut your budget 50%. And expect 200% growth." Marketers: ... -- “But this is touching, Severus,” “Have you grown to care for marketing, after all?” “For marketing?” shouted Snape. “Expecto Patronum!” 🪄 From the tip of his wand burst the silver doe ✨ *The doe lands on the office floor, bounds once across the office, and soars out of the window -- just like the marketing budget 💸 Dumbledore watched the marketing budget fly away It's silvery glow faded as he turns back to Snape. Snape (and marketers) eyes full of tears. “After all this time?” “Always." /scene -- 📌TLDR; Marketers are not magicians. Invest in your marketers. 😉✨ -- 👋 Follow Mark P. Jung for more marketing content. Enjoyed? ♻️ Repost to share!