Jennifer Stapleton’s Post

Is your brand a rainbow in June but grayscale the rest of the year? 🌈 Let's face it, we all love a good splash of color. But when it comes to inclusivity, brands need to walk the walk, not just wear the socks. Sure, decking out your logo in rainbow hues for Pride Month is a nice gesture, but real change happens from the inside out. Inclusivity isn't just a June affair. It's about making sure that members of the LGBTQ+ community are a central part of your storytelling all year round. This means creating an inclusive work culture where everyone, from all walks of life, feels valued and respected every day. Think of it this way: If your office was a TV show, would it have a diverse cast and compelling storylines throughout the year, or just during sweeps week? And hey, straight allies, you’re not off the hook. Your participation in Pride Month is beyond crucial. You help amplify voices and create a more supportive environment. It's not about a one-time cameo; it’s about being a series regular. So, let's keep the spirit of Pride alive beyond the parades and hashtags. Make inclusivity your brand's everyday look – because authenticity never goes out of style. 🎉 #Pride2024 #PrideMonth2024 #Pride #PrideMonth

How the industry can become more inclusive and diverse 📽 Ben Cicchetti and I discussed on the Programmatic Pulse, on a whole range of topics - the journey of InfoSum, reacting to rapid change, and most importantly inclusivity in the industry The media industry has a crucial role in representing LGBTQ+ people, both externally in advertising and internally as employers. Externally: 🔸 Media shapes perceptions and normalizes diversity. 🔸 Advertising must depict LGBTQ+ people authentically and inclusively. 🔸 The media around ads should also reflect this inclusivity. Internally: 🔹 Create a workplace where LGBTQ+ employees feel they belong. 🔹 Focus on hiring diverse talent and ensuring they can live their authentic selves at work. 🔹 Address comfort at industry events, as LGBTQ+ individuals often feel unwelcome. I'd love to hear your thoughts on how we can improve both hiring practices and event inclusivity in our industry? #hiring #events #lgbtq #inclusivity #diversity

Pride Isn't Just a Month, It's My Mission 🏳️🌈 As a queer professional and DEI catalyst, Pride Month is deeply personal. It's a celebration of my journey—from hiding my authentic self in early career days to now guiding 40+ companies in embracing diversity. My story isn't unique. Too many LGBTQ+ individuals still fear being 'out' at work: 👉🏻 46% closeted in their industry 👉🏻 1-in-5 report discrimination This isn't just data; these are lives, careers, dreams. Each number represents someone who, like me once, questions if success means hiding their identity. That's why my work transcends consulting—it's advocacy. When I help a company revamp policies or launch LGBTQ+ ERGs, I see my younger self. Every inclusive benefits package, every ally training session, is a step toward a world where no one compromises identity for ambition. This Pride, I'm not just celebrating. I'm doubling down on my pledge: to transform workplaces until every LGBTQ+ professional feels the pride I now feel—everyday, unequivocally, in every office. Join me. Not for optics, but for real change. Because when we foster true inclusion, we don't just support the LGBTQ+ community—we unleash the full spectrum of human potential. Let's make pride a professional norm. Contact - CitizenAnkit@gmail.com #PrideInProfession #QueerLeadership #DEIimpact #AuthenticityAtWork #PrideMonth #diversityequityinclusion #diversityandinclusion

In every corner of society, there are individuals with unique stories, identities, and struggles. For many in the LGBTQ+ community, the journey of self-discovery and acceptance is often shrouded in fear and uncertainty. The decision to come out of the closet is deeply personal and can be daunting, especially in environments where acceptance is not guaranteed. At MIST LGBTQ Foundation, we recognize the importance of creating safe and inclusive spaces where everyone feels empowered to embrace their true selves. We understand that the fear of rejection, discrimination, or lack of understanding from family, friends, and colleagues can weigh heavily on individuals who are considering coming out. Workplaces play a pivotal role in shaping the experiences of LGBTQ+ individuals. When organizations foster a culture of inclusivity, respect, and support, they not only attract diverse talent but also cultivate a sense of belonging for everyone. Colleagues who show empathy, understanding, and allyship create a ripple effect of acceptance that can positively impact the mental health and well-being of LGBTQ+ employees. We urge businesses and coworkers alike to champion inclusivity by educating themselves, fostering open dialogue, and advocating for policies that promote equality and diversity. By creating environments where individuals can be their authentic selves without fear of judgment, we pave the way for a more compassionate and understanding world. Let's break the silence, amplify LGBTQ+ voices, and work together to build a future where everyone can thrive, regardless of their sexual orientation or gender identity. #LGBTQInclusion #Empowerment #InclusiveWorkplaces #Allyship #DiversityandInclusion #BreakTheSilence #MISTLGBTQFoundation

YOU ARE MEANT TO THRIVE. How did this slogan come about? It's a mantra I hold dear because it encapsulates a universal truth: each of us is destined to flourish in our own unique way. This belief resonates deeply, especially during Pride Month, a time when we celebrate diversity, resilience, and the courage to live authentically. Pride Month serves as a powerful reminder that thriving is not just about personal achievement but also about embracing our identities and overcoming societal barriers. It's about acknowledging the struggles and triumphs of the LGBTQ+ community and recognizing their journey towards self-acceptance and pride. At its core, the message of thriving transcends any single identity or celebration. It speaks to the human experience—our innate desire to grow, evolve, and fulfill our potential. Yet, so often, we encounter obstacles, both internal and external, that challenge our ability to thrive. When I say we are meant to thrive, I'm emphasizing the importance of self-discovery, self-acceptance, and self-empowerment. It's about recognizing and celebrating our uniqueness while advocating for inclusivity and equality for all. So, whether during Pride Month or throughout the year, let's embrace the idea that we are meant to thrive. Let's support each other in our journeys, celebrate our differences, and strive to create a world where everyone can live authentically and boldly pursue their aspirations. Because when we uplift each other, we amplify the message that thriving is not just a possibility but a fundamental right for all individuals. Special thanks to Rick Barron for such a great conversation on his podcast, “That’s Life, I Swear” #executivecoaching #mindset

As we dive into Pride Month, it's a fantastic opportunity to talk about the beauty industry's role in promoting inclusivity and representation. Being in the marketing sphere myself, I've seen firsthand how embracing diversity can transform brands and communities. The beauty world isn't just about makeup and skincare; it's about creating a space where everyone feels seen and celebrated, no matter who they are or who they love. This month, let's push for more inclusive campaigns, diverse representation in our ads, and products that cater to every skin tone and type. Celebrating Pride isn't just a one-month initiative—it’s about committing to these values year-round. From launching gender-neutral products to supporting LGBTQ+ creators and influencers, we can make a real difference. When brands step up to celebrate diversity, they do more than sell products—they build trust and loyalty. So, let’s make Pride Month a time to spread love, acceptance, and, of course, a little sparkle! #Pride #BeautyForAll #Inclusivity #DiversityInBeauty #LGBTQ #Pride2024

Did you know that Gen Z identifies as LGBTQ+ at nearly 6x the rate of Gen X?  Additionally, Gen Z is expected to make up 30% of the total US workforce by 2030. As the Gen Z LGBTQ+ population grows, companies must evolve to meet the needs of their changing workforce by moving inclusion initiatives to the top of their list of priorities. Sadly, many companies are missing the mark. According to our 2024 EY US LGBTQ+ Workplace Barometer, on average Gen Z LGBTQ+ employees give their employer’s inclusion efforts a C+.  Everyone deserves to feel safe and included at work each day but all too often that is not the case. Companies must do more to cultivate an environment where people feel comfortable to be themselves. Without intentional efforts to support their people, companies leave millions of dollars on the table and risk losing top talent to their competitors.  Read the full report for more on the cost of avoiding inclusion efforts and the steps companies can take to foster a safe and supportive work environment for all. ➡️ https://lnkd.in/eXeeH8H7 #ProudtoBelong | #BetterWorkingWorld

You may know that June is Pride Month, which is a time to celebrate and support the LGBTQ+ community. But, do you know how, and in what manner, a brand is able to support and advocate for the LGBTQ community? Why it matters 👇 🌈 Today’s LGBTQ+ consumers and their allies expect brands to walk-the-walk to capitalize on Pride for their business, which is why it's of the utmost importance for a brand to create authentic content, take action/a lead position and demonstrate a genuine commitment to cause. Brands that show support and actively celebrate individuality and advocate for the LGBTQ+ community know that it is important from a human rights and ethical standpoint. Representing the community also attracts and retains a diverse customer base and/or workforce, and impacts market expansion and potential partnering opportunities. They also know 👇 👉 LGBTQ+ consumers are most definitely aware of disingenuous or opportunistic marketing campaigns around Pride and aren't shy about calling that brand out on social media. 👉 57% of consumers around the world will buy or boycott a brand solely because of its position on a social issue. 👉 When a brand speaks out and belief-driven buyers agree with its position, 23% of consumers will pay at least a 25% premium; 48% will advocate for/defend a brand (and criticize its competitors); and 51% will stay loyal to that brand. 👉 Consumers expect brands to lead the movement for change and address critical problems. 👉 Millennials represent $2.45 trillion in spending power. They are 60% more likely to engage with brands that discuss social causes. Key Takeaway 👇 Brand campaigns that demonstrate social responsibility, drive equity, diversity and inclusivity through action, and celebrate the LGBTQ community continue to make a meaningful impact in people's lives while setting a high standard for other brands. #pridemonth #lgbtq #lovewins #loveislove #equality #inclusion #diversity Artwork by Steve Zimmer

How to write LGBTQ+ stories for Pride that aren't just lip service: Of course you want to celebrate Pride, but you don't want to weaken your EB with watered down, "doing it because I should" content. Here are six stories that show your organization values your LGBTQ+ coworkers year round: ❤️ Spotlight your LGBTQ+ ERG, give them a chance to brag about the amazing Pride Month festivities they're putting on, and educate us on how to be better allies in the meantime. 🧡 Who in your org has felt comfortable coming out? Share their story. Feeling comfortable enough to come out at work is NOT universal, and is a part of your culture that should be celebrated. 💛 Does your org offer parental benefits for same sex couples looking to add a child to their family? Let's talk to the proud parents and hear about their experience. 💚 If your trans coworkers have access to gender confirming care, that's amazing! We absolutely want you to spotlight that. 💙 What changes, organizations, or process improvements have been created/implemented by an LGBTQ+ person at your company? Queer and gender nonconforming people are still promoted less frequently than cis, straight people. Showing the way your organization respects and rewards the work of your queer employees is HUGE. 💜 How has your company improved your DEI standards as they relate to LGBTQ+ employees, and what are your goals for continued improvement? We all know no company is perfect, but self awareness and honesty are worth their weight in gold. If you can't get all of these written in time for Pride month, feel free to use whatever's left for the rest of the year 😉 And if you can't write any of these stories because no version of them exists in your organization... 👀 you should work on that. Let's make this post a resource for anyone looking to expand their LGBTQ+ storytelling: what other LGBTQ+ employee story ideas are valuable markers of a culture of acceptance and growth? #EmployeeStorytelling #EmployerBranding #LGBTQ+ #DEI #CompellingContent

🌈 As Pride Month kicks off, you may notice a surge in rainbow-coloured logos and Pride-themed content. But does their support for the queer community go beyond the posts? 🏳️🌈 Rainbow washing, or Pride washing, refers to companies superficially adopting Pride symbols to profit from the Queer community without enacting real inclusive practices. 📈 Pride Month has become an economic tool for businesses, with many leveraging the visibility to boost their brand image and sales. However, true support for LGBTQ+ rights goes beyond marketing—it's about having diverse hiring practices, supportive policies, and an inclusive culture year-round. 💡 Did you know? Inclusive companies are not only ethical but also economically smarter. A diverse workforce can drive innovation, improve employee satisfaction, and lead to better financial performance (McKinsey, 2020). 💬 Know any organizations truly committed to LGBTQ+ inclusion? Tag them in the comments below! Let's celebrate and support businesses that make a real difference. 🌟 * If you're looking for cutting edge, highly engaging, future focused program and product for your DEI or PoSH compliance requirements, drop us a line at hello@trustin.co.in! We'd love to hear from you. #PrideMonth #RainbowWashing #Inclusivity #DiversityAndInclusion #LGBTQSupport #EconomicTool #Pride2024 #QueerRights #BusinessEthics #LoveIsLove