Jennifer London’s Post

"Creating change doesn’t always require a big budget. This local chapter of a global nonprofit is proving it by connecting kids to affordable books and promoting literacy. It's a powerful example of innovative, impact-driven solutions for nonprofits.👏📚✨ In a world where digital marketing often takes center stage, don't overlook the power of making genuine connections. A compelling story can create lasting impact and bridge gaps, turning audiences into lifelong partners and supporters. 📖💖 Remember, you're not just doing business, you're sparking change and radiating hope in every corner of your community. Your work matters. Let's shout our missions from the rooftops and show the world the magic of grassroots nonprofits. 🌱 Marketing worries keeping you up at night? Let's unwrap them together and #GiveHopeDaily. #NonprofitLeaders #NonprofitMarketing #EntrepreneursForChange, #GrassrootsMovements #BusinessWithPurpose #MarketingInnovation. Comment below your thoughts!"

At one nonprofit I worked with, we had a ton of donors. The catch? Almost all of them were event attendees who had never been asked to give outside of those events. We were hosting great parties and fun auctions, but the truth is, we were stuck on the event treadmill—constantly running, stressed about ticket sales, sponsorships, and barely making it to the finish line. Sound familiar? I've been hearing a lot from nonprofits who are tired of being so heavily event-driven and want to focus on long-term relationships instead. And let me tell you, shifting your focus pays off. While I’m not anti-events (I love a good gala as much as anyone!), the real magic happens when you transition event donors into major gift donors and long-term supporters. Here’s the thing: events can be a great entry point for donors, but they’re just that—an entry point. If you only ever reach out to your supporters when there’s a ticket or auction item involved, you’re missing out on building deeper connections, and you're leaving revenue on the table. So how do you make that shift? Start by getting to know your event attendees beyond the night of the event. What are their interests? Why did they come to your event in the first place? From there, build a follow-up strategy that focuses on storytelling, meaningful engagement, and specific asks outside of the event circuit. You’d be amazed at how many of those attendees are ready to deepen their involvement once they feel personally connected to your mission. Not only will this save you time and stress, but it will also yield more revenue—without the constant pressure of planning the next big thing. Plus, it strengthens relationships with donors who are in it for the long haul, rather than just for the night of the party. It’s time to get off the event treadmill and start focusing on long-term support. Ready to make the shift? Here are 20 ways you can engage your donors today: https://lnkd.in/gtUBTv-S #nonprofitfundraising #fundraisingevents

Need some inspiration for your next virtual fundraising campaign? 💡 We've rounded up six of our favorite low-friction, high-impact ideas to help your organization incorporate online events and virtual giving opportunities into its fundraising strategy. Read here: https://hubs.ly/Q02C2kyG0

Now that you've set your goals for 2025, the question remains: How will you achieve them? Fundraising success takes strategy, creativity, and persistence. Swipe through these essential tips to level up your campaigns, engage your donors, and reach your goals faster. 💡 #FundraisingTips

Happy National Internet Day! 🌐 For nonprofits, the digital landscape of the internet is filled with valuable resources just waiting to be explored. 🔍 Whether you’re seeking grant opportunities, training programs, or networking platforms, there’s a wealth of information at your fingertips! Take the time to dive in and discover the online tools that can elevate your organization and enhance your impact. 💻✨ #RosaConsulting #nonprofitconsulting #strategicplanning #DianaRosa #InternetResources #NationalInternetDay #ExploreOnline

The worst thing you can do in fundraising is… Try to reach EVERYONE with your message. If you're talking to anyone with a pulse about your cause, stop. Put down that megaphone. Focus on your affinity crowd. Remember, effective fundraising isn't about shouting into the void - it's about connecting with those who already care. You're not begging for handouts, you're inviting the right people to join an exciting journey of change.

It’s almost that time of year again – the season for giving! 🎁🎄 Whether it’s the finishing touches or an entire revamp, these 5 tips from digital expert Nicole Jensen MFIA will guide you through planning an effective year-end fundraising appeal. 💡

This Fridays 4 Fundraising post is all about the details for year end fundraising. You can plan a great overall campaign, but the deliciousness is in the details. There are some little things you can do to lift your response rates that make a huge difference, and you might not have thought of them. https://lnkd.in/eeXe5rxz Like these tips? Have some of your own? Share them in the comments!

If you didn’t say “Thank You!”, did it really happen? This is the feeling your donor has without prompt acknowledgment. And THIS is where the Zion T.I.P.S Model comes into play. Timely Inspiring Personal Specific It’s the how, when, and why you communicate with your donors. We use this model in our 52-Week Smart plan every single week of the year.  The T.I.P.S Model is one of our foundational principles. The founding principle of every fundraising campaign or activity should be building relationships. You can build and steward relationships by incorporating these four values into your communication and thank-you process. These four values are present in any relationship we truly care about, so why would we not treat our donors as we want to be treated? We’ll break these down a little more over the next few weeks, so be on the lookout, and if you haven’t downloaded our FREE Foundational Principles of Sustainable Fundraising yet, click below to download. https://lnkd.in/gRcZ_6FG

"Why are you focusing on small businesses and nonprofits? There is no money there." - These are the exact words of countless people. *eye-roll* Listen, those people will never understand the reason why because their focus in on money alone. For us, our primary focus is on HUMANS and helping create a better world for humans through our work. 😍 Swipe through to see what that means for us ⇨ hashtag #nationalsmallbusinessweek P.S. Don't forget to tag your fave small and local businesses and we will enter them into a draw for a free marketing strategy consultation!