Jenny Craig’s Post

One thing about brand exposure is, you are also exposing yourself to negativity! I think it’s something that we overlook when we are building our brands. You are going to be “hated” by people who don’t know anything about you. Sometimes they will form opinions about you that have nothing to do with you and what you do. You will be accused of things that you were not aware you are capable of. There will be stories about you that you will also be curious how they end. There will also be expectations and entitlement when people interact with you. Sometimes you will be expected to stop being a person altogether. So, as we build our personal brands, we also need to build strong personalities and resilience, and never let any negativity sway us from being great! Not everyone is going to your “fan”. #brandexposure #personalbranding #brandbuilding

Wondering how to captivate your audience and stand out in the crowded beauty landscape? In the fast-paced world of beauty, being noticed is essential, and I'm here to make sure your brand not only gets noticed but becomes the talk of the town! Get ready for a game-changer – imagine your products showcased in a way that captivates your audience and leaves a lasting impression. But it's not just about being seen; it's about creating a beauty legacy that forges connections and builds unwavering loyalty! Ready to turn heads, break through the noise, and make your brand a showstopper? Let's embark on this journey together! Excited to chat? I can't wait to help make this the year your beauty brand takes centre stage! Book your strategy call now, and let's make your brand an irresistible force in the beauty world! #BeautyGlowUp #VisibilityMagic #BrandBrilliance #LetsShineTogether #BusinessJourney #DelegateWithConfidence #TimeToThrive #visibilitystrategy #BeautyBusinessEssentials #ProductivityBoost #VestaSupports #ukbeautybrand

Can the Spirits Industry Take a Page from the Beauty Playbook? Just witnessed another spirits brand's PR package with more waste than wow. And it got me thinking... 🤔 Enter #Rhode. Their launch of the Pineapple Refresh Cleanser on socials was a breath of fresh air. 🍍✨ Here’s what they nailed: 🍍 Unboxing = A Full Brand Experience: It wasn’t just about the product; it was about immersing in the Rhode world. 🍍 Showing They Are Listening: They've clearly been tuning in to their audience's wants and needs and applied their learnings to this launch! 🍍 Brand Values Shine Through: Every element of the experience echoed their core values. This got me wondering - how can the spirits industry, or any industry really, make their gifting strategies less about waste and more about value/experience? https://lnkd.in/eBr86Pq5

-Science Over Stardom- In an era where celebrity endorsements are synonymous with brand identity, The Ordinary is setting a new precedent. Their latest campaign reveals a bold truth: that they prioritize genuine expertise over mere popularity. Why? Because understanding the science behind their products matters more than a celebrity's endorsement. 💬  Trust - By emphasizing their dedication to science and expertise, The Ordinary fosters a deeper level of trust with consumers. It's not just about looking good, but about understanding what you're putting on your skin.  💬 Authenticity - This campaign cuts through the usual noise of the beauty industry by stating they couldn't find a celebrity with a biochemistry degree to endorse their products. The message? Real knowledge matters more than star power. 💬  Concrete vision - The Ordinary isn’t just selling beauty products; they are advocating for informed consumer choices driven by genuine benefits, not just brand visibility. This approach not only challenges the status quo but also invites consumers to think critically about what authenticity in branding really looks like. As someone passionate about marketing that respects and educates the consumer, I find The Ordinary’s stance both refreshing and revolutionary. Let's celebrate brands that dare to be different and prioritize substance over superficiality. #Marketing #Branding #TheOrdinary #AuthenticityInBeauty

It’s the dawn of a new era for PETERMAYER and for brands! Check out this awesome article from Adage featuring Michelle Edelman!

Just remember. When you decide to sell a "celebrity brand", it's no longer your brand - you have ceded control to the celebrity... It's now about them - and them is not static - it changes as they change - as they age and get more mature, or immature. And their relevance and resonance changes as well. All for the cost (your cost) of signing them up. Really think through the role of the celebrity, working from your chosen consumer back - think through the life of your consumer, and of the celebrity. Having a time-sensitive celebrity endorsement is very different from a celebrity brand - but even then, think through why.

🌟 Exciting News! Introducing the Journey of launching Perfume Brand for my Client 🌟 Once upon a time, in the vast landscape of consumer needs, a spark ignited - the birth of New Perfume Brand . 🎉 🔍 Our Story: It all began with a vision to redefine the way people experience wih perfume. Through extensive market research and creative brainstorming sessions, we crafted a brand strategy to resonate with our audience. 🚀 Our Brand Strategy: Authenticity: Every aspect of our brand reflects our genuine passion and commitment to Perfume. We weave captivating narratives to engage and connect with our audience on a deeper level. Embracing change and pushing boundaries to deliver unique and impactful experiences. Building a tribe of like-minded individuals who share our values and aspirations. 🌈 Our Goals: To become a beacon of inspiration in the life stye community. To establish Nyce perfume as a trusted authority and go-to destination for perfume lover. To create lasting relationships with our customers built on trust, transparency, and mutual respect. 💌Share with your connections. 💭Tell me your thoughts. 👋Always available for help. 📣Promote yourself by collaborations. Repost 🔁so that this post reach to everyone #NewBrand #BrandStrategy #Innovation #Community #Authenticity #Storytelling #ExcitingJourney

🌟 Unlocking Competitive Edge: Building Emotional Bonds with Brands 🌟 Do you ever find it challenging to break away from the familiar products you use daily? I confess, switching from Colgate toothpaste or Geisha soap isn't easy for me. Despite trying alternatives, it's the emotional connection that keeps me coming back. Take Geisha, for example. From its nostalgic mother's love narrative to its constant innovation, it's more than just a soap—it's a cherished household staple. Even when tempted by new brands like Movit Family Soap, the bond with Geisha prevails. In today's market, emotional connections are the true competitive advantage. To displace established brands like Geisha, newcomers must craft compelling narratives that resonate deeply with consumers. It's not impossible, but it requires more than just a product—it demands a powerful brand story. 🚀 Remember, authenticity is key. Consumers crave genuine connections and stories they can relate to. So, as you navigate the competitive landscape, consider how your brand can forge lasting emotional bonds with your audience. #BrandEmotions #CompetitiveEdge #BrandStorytelling #AuthenticityMatters

The greatest and most valuable brands in the world are powerful symbols of our time, part of our culture and history as well as our daily lives. Long-lasting brands are truly special, gaining affection across generations; one of the best examples is McDonald's. As long as consumers continue to have positive experiences, the power of the brand name is reinforced. Brands are also strongly associated with the power of memories. For example, the actual brand experience is a key factor. Using the above example, food and memory are strongly linked. Remembering the taste of something can "hang in our brains" for decades and years. Another set of examples are TV commercials. We might remember the musical theme and if that is associated with a positive brand experience, the brand's value is even stronger for us. What are your favorite brands and why?

👃Evoking your event attendees’ sense of smell is an overlooked but very effective way to engage and captivate. Since our limbic system is responsible for emotion and memory, how something smells can significantly impact how we react to and recall an encounter with a brand. Numerous businesses have previously dabbled in the art of sensory marketing by developing their own distinctive smells and aromatic experiences. This can also be used in events to connect attendees with your brand. Read more about incorporating smell into your events along with the other senses 👉 https://bit.ly/4cQM3Oj #CapellaSynergy #SensoryMarketing #EventMarketing #Senses #MarketingSolutions