Jeremy Reis’ Post

Want a great idea for acquiring more monthly donors? Create a list of donors who have given to your organization multiples in the past year with cumulative gifts between $100 and $750. Call each donor and explain the benefits of monthly giving and ask them to give a monthly amount that is more than their cumulative giving. For example, if they gave you $150 cumulative in the past year, ask the donor for $15 a month. If the donor gave you $600 in the past year, ask for $60 a month. If they decline, you still have room to move your ask down to a lower number. We've done this multiple times - and it works! Now that you've acquired new monthly donors, time to audit your monthly donor experience ... but I'll save that for another post. #monthlydonors #nonprofit #fundraising