As a 30 year old, I have a LOT of weddings this year (10, to be exact). Since I left home for college, half of them are in places like Kansas City, Northern California, NYC, Vancouver Island, Cabo San Lucas, MX and even Umbria, Italy. A week before Franchise YoungConference, I was in KC celebrating my cousin's wedding. Right after, my fiancee and I packed up for Berkeley, CA to see one of my closest college friends tie the knot.
Being able to celebrate my family and friends on their special day has truly been a blessing, but it can be exhausting. The thing that keeps me going? Trying allll of the regional cuisine my destinations have to offer. In my KC visit, you know I had my fair share of BBQ there (including at the world famous Joe's, as seen below by Brad Fishman's picture of us). My prevailing thought was reflected incredibly well by Ben Coley's recent QSR article: can a food category as "regional" as BBQ really succeed in the franchise space? Let's chop it up by highlighting some of franchising's BBQ joints and how they approach the space:
🥩 You can't talk about barbecue within franchising without mentioning the pioneer: Dickey's Barbecue Restaurants, Inc. In many ways, this brand was the gateway for many Americans to experience "Texas-style BBQ" for the first time. Many brands over the years have tried to replicate their success in scaling this type of brand, almost none have succeeded. The latest upstart in "Texas-style BBQ", Smokey Mo's BBQ, is starting to franchise this year in a bid to be a "modernized" Texas-style BBQ brand. We'll see if another brand figures out what Dickey's Barbecue Restaurants, Inc. did: supply-chain is hard in restaurants, but even harder in the world of barbecue.
🥩 While barbecue has a distinct flavor depending on where you eat it, some brands have taken the tact of trying to be "BBQ connoisseurs" by integrating all of the various styles on one menu (Sonny's BBQ, Famous Dave's of America, Crave Hot Dogs and BBQ and Mighty Quinn's Barbeque are a few who do so). One thing is clear: all of these menus try to represent the diversity of flavors featured in BBQ. I love variety, so I enjoy this tactic. But does this make these brands more difficult to operate?
🥩 One type of cuisine you cannot avoid mentioning here: Asian-influenced BBQ like DAE GEE KOREAN BBQ, Cupbop, L&L Hawaiian Barbecue, Hawaiian Bros Island Grill and Gyu-Kaku Japanese BBQ Restaurant. As the American palette continues to evolve, consumers are becoming more open to trying new cuisine. Even if the menu is different, these brands are mostly regional as well. Is this supply-chain striking again?
What do you think of the BBQ space within franchising? Do you think there is a valid "prize fighter" to contend with Dickey's Barbecue Restaurants, Inc.? Sound off below with your answer AND your favorite type of BBQ (Memphis, St. Louis, Texas, Carolina or Asian-influenced) 😎 I'm a mustard-based BBQ sauce guy myself....
VP, Business Development, ESI
2moYes, but I live in Delaware County PA (Media), and there is not ONE Jersey Mike's to be found!! This is a scandal! I grew up in Point Pleasant Beach, NJ and know the original all too well. I demand a Jersey Mike's in Media or Springfield PA immediately! We need it so bad. Love you!