Jesper A.’s Post

Shopping malls are 🚀🚀 Great to see our Nordic Mall Index 2.0 study featured in an article by Tidningen Market today. Useful read if you want to dig into; ✔️ Drivers behind shopping mall transforming into destinations ✔️ What consumers are looking for ✔️ Categories with strong existing and future demand Hoss Khosravi and Kristofer Dalin provides commentary. Our Ocean Analytics platform powered by MyTelescope is a comprehensive source of data and this shows how it contributes equally to our partners on the landlord side, agencies and brands. From the NMI 1.0 we have data on dwell time, intention and DOOH integration so this 2nd study adds further depth. Link to the article in comments.

Go big or go home! Paul Bates is the driving force behind Cartology's bold transformation of retail out of home in 2024. With a wealth of digital experience, he's infusing the smarts of retail media to redefine how agencies and brands connect with customers. Our recent partnership with Vicinity Centres, propels us to the forefront as Australia's #1 retail out of home network. Armed with 3,400+ digital screens, data-driven insights, and cutting-edge programmatic trading, we're reshaping the narrative on how brands make a lasting impact. From large centres to local hubs, we're not just adapting to the retail landscape – we're redefining it. Dive into the details in the Mi3Australia article here: https://lnkd.in/gUMDWhrN #ClosesttoCustomers

𝙔𝙊𝙐 𝘼𝙎𝙆𝙀𝘿 𝙁𝙊𝙍 𝙄𝙏 𝙎𝙔𝘿𝙉𝙀𝙔! We introduced our Retail Media Shop Tours earlier this year, initially in New York, prior to NRF. Since the we have run two versions in Melbourne, which have both been at capacity and lots of fun. It's Sydney's turn! Why we do these store tour 👇🏼 1️⃣ The store is of course such a critical part of the customer journey. 2️⃣ The store environment continues to transform at speed, and Retail Media is and will continue to be a critical component. 3️⃣ Zitcha is the only Retail Media Platform, that truely has the ability offer workflow, ad serving, and reporting across Onsite, Offsite [more than just programmatic], and Instore. Connecting the full customer journey. At each store we will review offerings across:: 🛍️ Digital Ad & signage assets 🛍️ Static Shopper Marketing assets 🛍️ Data capture opportunities 🛍️ Sales Associate x Store Sizing ratio [Sales Associates are one of the greatest assets of the Store experience after all] 🛍️ As well as additional unique and personalised customer experiences on offer AND, discuss the opportunity and importance of Instore as part of Retail Media campaigns. If you are a Retailer/Brand/Agency, we'd love to have you join us for the tour. Please sign up 👉🏼 https://lnkd.in/gG-5WqA2 [we try and keep the group intimate, so spots will fill fast] #retailmedia #commercemedia #advertising #marketing #innovation

The outdoor industry is at a critical juncture. Customer demand has plummeted from pandemic-fueled highs, retailers are over-inventoried and brands are struggling for volume. The pandemic introduced millions of people to the outdoors, but recent Outdoor Industry Association data shows that participation rates are slipping. To pull out of the current doldrums, brands and retailers must work together to welcome, encourage and retain these new participants while continuing to serve the traditional core audience. Part of the solution will be a seamless customer journey from brand discovery to purchase. That’s easy to say but harder to do… unless you have aligned incentives and connected partners. To dig into what all that means, I’m participating in a fireside chat with two key players that are enabling closer brand-retailer collaboration specifically in the outdoor space, who also share decades of retail experience. Mike Massey, founder and CEO of Locally, revolutionizing how consumers connect with local products through innovative digital tools. Mike's experience spans leadership at Grassroots Outdoor Alliance and ownership of Massey's Outfitters. Stephen Gendron, CEO of ENDVR, connecting brands with retail sales associates to increase sales and sell-through. Steve has 20+ years of retail expertise, working with top brands like TOMS and Havaianas. JOIN US on July 23rd at 2 pm EST for a live webinar: “Why Outdoor Brands and Retailers Need to Collaborate Differently." [registration link in the comments] #OutdoorIndustry

As we bid farewell to the first month of the new year, the retail landscape, according to the British Retail Consortium showed footfall across the capital declined by 1.7 per cent at the start of the month. This has widened from a fall of 1.4 per cent recorded in December. January, traditionally seen as a fresh start for businesses and consumers alike, has taken an unexpected turn, leaving retailers grappling with a decline in sales. As consumer behaviour gets more complex it becomes increasingly difficult for marketeers to navigate their strategy and plan ahead for success. At Clear Channel UK we strive to understand and leverage off these changes, using it as a launching pad for innovative solutions and strategic insights. Our amazing marketing team work hard to provide agencies and clients with valuable insights, one of those pieces being our IRL to URL research, the OOH playbook for online retail. In the spirit of sharing here is the link to it....https://lnkd.in/eJF6AJip We hope you find some valuable insights in there that will steer you in a more positive direction as we move forward into Spring/Summer launches. We are past January my friends, Spring will soon be in the air before we blink! Happy Friday! #retail #retailnews #oohadvertising #positivechange #oohmarketing

Maximizing Experiential Retail Success: The Power of Foot Traffic Analytics. Foot traffic analytics run deeper than just the promotional positioning, however. The operator of an experiential mall’s indoor mini golf course could, for example, utilize camera data to determine how players tackle each hole — then use that information to maximize enjoyment when planning out a redesign. (From Total Retail). Check our Resources page for more insights. https://lnkd.in/dXQVuhnU. #Locationdata #locationintelligence #locationanalytics #marketing #marketresearch #businessintelligence #strategicplanning #Spatialanalysis #dataanalytics #gis #analytics #artificialintelligence #machinelearning #Data #geospatialdata #gonigs #expert #location

🛍️ Peaks Partners Retail Industry Insight! 🛍️ 📈 According to the latest Placer.ai USA report, malls are making a strong comeback in 2024! Shopping centers have proven their resilience, consistently reinventing themselves to draw in crowds. 👇 Here's the summary for our avid readers : ✴ Return to Pre-COVID Levels: Mall visits are bouncing back to pre-pandemic levels, signaling a resurgence in consumer confidence and spending. ✴ Shift in Visit Patterns: While visit distribution during the week remains stable, there's a noticeable shift in hour visit distribution, with non-traditional attractions attracting more visitors. ✴ Focus on Experiences: Experiential offerings like eatertainment are becoming increasingly popular, driving foot traffic and enhancing the overall shopping center experience. ✴Power of Pop-ups: Pop-up shops are proving to be a powerful tool for driving traffic and creating buzz within malls. ✴ Rise of Luxury: Luxury brands are thriving, with malls rapidly adding high-end and designer stores to meet the growing demand for luxury goods. As chains focus on expanding their presence, longer-term residencies are poised for success 🌀 . That's where Peaks Partners comes in! 👉 With our global partner portfolio and extensive local insights, we help brands map out their retail strategy for both malls and high streets when entering new markets. Read the report here ⬇ https://lnkd.in/gJT7QR2M 🌟 If you're a global brand or retailer looking to expand beyond your current market and need expert partnership on your retail expansion journey, Peaks Partners is here to help. DM us here or drop a line to book a #freeconsultation here 📧 ravdiip.a@peakspartners Let's unlock new opportunities 🚀 and drive sustained growth together. #RetailRevival #MallRecovery #RetailExpansion #PeaksPartners #highstreetretail #mallretailing #growth2024 #retail #franchisee #wholesale #onlineretailing #fashion #beauty #americas #usa

“We’re specialty but we’re not small, we have massive volume,” Melanie Babcock-Brown, VP of Retail Media+, perfectly sums up the unique power of The Home Depot’s #retailmedia business. Check out the article below to learn how our unique specialty status sets us apart in the retail media landscape. #TheHomeDepot Digiday https://lnkd.in/eS-suXN6

Turning ‘likes’ into leases: Social media isn’t just for selfies, it’s where retail spaces meet their perfect match. #RetailRevolution #RetailLeasing #SocialMedia #CommercialRealEstate #PropertyManagement #MakingMoves #MadisonProperties

📍Check out Placer.ai's latest location analytics report that delves into the in-store potential of new #RMNs. This report offers in-depth insights into how #retail giants can enhance their #media networks to benefit #advertisers and partners. Access the full report now! 📜 https://lnkd.in/gfamCmcd