Again, C4 go bold and get it right 🙌 Highlighting ableism and the social model of disability (it’s society that disables you, not your impairment or difference) combined with a compelling narrative, score and visuals… You all know I love C4 creative & marketing but c’mon, you can see why, right? #campaigns #inclusivecampaigns #advertising
Watch the Paris 2024 Paralympic Games on Channel 4 from 28th August and see how the brutal forces of sport like gravity, time and friction don’t change for anyone. Find out more here: https://lnkd.in/e5S9dTPk #C4Paralympics #Paris2024 International Paralympic Committee ParalympicsGB Aaron Phipps MBE PLY, Emmanuel Oyinbo-Coker, Dame Sarah Storey Emma Wiggs MBE, Joseph Lane, Olivia Broome, Alfie Hewett. OMD UK Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Scope Purple Goat Agency 4creative
| Managing Director, Magenta - Creative Production Studio | CGI | Animation | Video | Photography.
3moThis genuinely stopped me in my tracks when I first saw it. Incredible piece of work.