Jessica Broome’s Post

Discover how financial institutions can drive bill pay adoption through the power of data and marketing! Check out our latest blog post to learn more. #BillPayAdoption #DataDrivenMarketing #FinancialInstitutions #Alkami #DigitalBanking #RetailBanking 

If you're operating a bank or credit union today, this is an excellent blog to read. Written by my articulate and intelligent colleague Caitlin Lam, discover how financial institutions can drive bill pay adoption through the power of data and marketing! #BillPayAdoption #DataDrivenMarketing #FinancialInstitutions #Alkami #DigitalBanking #RetailBanking 

Retailers can challenge traditional financial institutions by embracing embedded finance to streamline customer journeys to optimize costs, as well as gain valuable customer insights to generate more revenue. Find out how to do it: https://dxc.to/3K5XXrd #EmbeddedFinance #RetailIndustry #CustomerJourney

Retailers can challenge traditional financial institutions by embracing embedded finance to streamline customer journeys to optimize costs, as well as gain valuable customer insights to generate more revenue. Find out how to do it: https://dxc.to/3K5XXrd #EmbeddedFinance #RetailIndustry #CustomerJourney

Imagine this: You’re checking your account balance at an ATM, and it shows one amount. Later in the day, you check a different ATM, and surprise – your balance is higher! 💸 What’s going on? Can you splurge on dinner? You check your mobile banking app, and yet another balance pops up. Now you’re left scratching your head. This might sound like a bank's worst nightmare (and they’d lose customers fast!). But, in the business world, it’s a reality when companies don’t unify #CustomerData across systems. Siloed data means no team has a complete picture of the customer — and trust in the data crumbles. The fix? Building a single customer view (SCV). SCV isn't just a buzzword. This single source of truth gives your team the complete and accurate insights they need. But here’s the catch: Many businesses *think* they have a SCV, when they actually don’t. Curious how your organization’s customer data stacks up? Do you *actually* have a SCV? Read the latest post from Director of Data Alex Sotis to learn more 👉 https://hubs.li/Q02SZPpq0

Paragon Digital's success story: A data tracking overhaul for an Australian banking giant! Facing challenges with Google Analytics, we conducted a meticulous audit using Google Tag Manager, uncovering missing tags and inaccuracies. The result? Improved tracking accuracy, added codes for crucial data, and deeper insights into customer behavior. #paragondigitalservices #googletagmanager

If customer feedback is ‘known’ to be effective, then why do some leaders have to fight for the research to be done? 🤔 Through our work with both customer and technical leaders, we find that, time and time again, they have to consistently push for the voice of their customer to be built into the overall process. Why is this? Well, research takes time, which costs money. 💰 But do you know what costs A LOT more money? Having to entirely rebuild an ineffective product ❌ Customer feedback and effective testing saves money in the long run, even more so in #DigitalFinance, where customer insight is vital in being able to understand how best to help people manage their finances. At Openbox, we truly believe in building in the voice of the customer to the design and build of digital finance products, to ensure that a rebuild is never on the cards. Ever. Laura Rae (Miller) explains this further in her article ‘The ROI of consumer insights when building digital finance products'. This article was published by our partner UserTesting. Check it out ⤵ https://lnkd.in/eBu-hKTt #bankingindustry #customerinsight #digitalbankingproduct #customerexperience

Customer feedback is crucial, yet many leaders still struggle to prioritise it. Why is that? 🤔 We at Openbox delve into this issue, highlighting the importance of integrating customer insights into the product development process, especially in #DigitalFinance. The cost of neglecting this? A complete product overhaul. 🚫💸 I provide a deeper look into ‘The ROI of consumer insights when building digital finance products’ in my article, published by our partner UserTesting. This is a must-read for anyone looking to understand the real value of customer feedback. Check out the post below! ⤵️ #CustomerFeedback #CustomerInsight #ProductDesign #UserTesting #Openbox

A great article discussing how financial institutions can safely harness first-party data to enhance customer acquisition and engagement while maintaining privacy and complying with regulations. By utilizing privacy-safe strategies and next-gen data platforms, financial institutions can deliver personalized, contextually relevant offers, improve customer experience, and drive growth. Ethical data practices and a focus on transparency helps financial institutions build trust and maximize customer lifetime value in a post-cookie digital marketing landscape. https://lnkd.in/g4xefnm9 #financialinstitutions #digitalmarketing