Jessica Perreault’s Post

Leveraging UTMs for Data-Driven Success at The Yard Foundation At The Yard Foundation, we're dedicated to being the best charity for firefighters and their families. I live for data-driven decision-making to help us achieve our goals. We have a robust system for tracking our marketing efforts using UTM (Urchin Tracking Module) parameters. What are UTMs and why are they so valuable? UTMs are snippets of code that you can add to the end of your URLs. They allow you to track the source (where they came from), medium (how they got there), and campaign name (why they’re there) of your website traffic. This means we can see exactly where our website visitors are coming from, whether it's a specific social media post, an email campaign, or a paid advertisement. How UTMs Help Us Drive Results By tracking UTMs, we gain valuable insights into what's working and what's not. This allows us to: Validate effective messaging: We can see which messages resonate most with our audience and drive the most engagement. Optimize communication channels: We can identify the most effective platforms and channels for reaching our supporters. Measure campaign performance: We can track the success of our campaigns and make data-driven decisions about allocating our resources. For example, we can see how many monthly memberships are generated from a specific Facebook post, email newsletter, or Instagram story. The data empowers us to refine our strategies, tailor our messaging, and ultimately, achieve greater impact. Key Takeaway In nonprofits, data is a powerful tool for driving positive change. By leveraging UTMs, we can make informed decisions, optimize our campaigns, and ensure our resources are used to their full potential. If you're already using UTMs, I'd love to hear about your experiences and any tips you might have. #nonprofit #datadriven #UTMs

Non-Profits Need Marketing Too! It's a misconception that only for-profit organizations need marketing. Non-profits, dedicated to social causes, require robust marketing strategies to thrive and sustain their impactful missions. Here's why marketing is indispensable for non-profits: 1. Creating Awareness About Their Work #Nonprofits work tirelessly to improve society, but their efforts can go unnoticed. By leveraging the power of social media and storytelling, they can amplify their voice, making the public aware of their work. Awareness is the first step towards engagement and support. Social media is a cost-effective way to reach a broad audience, engage with them, and share real-time updates. 2. Attracting Corporates for CSR Funding With 2% of revenues dedicated for CSR, its is now is a key focus for many businesses, and non-profits can benefit significantly. Strategic marketing can help showcase their projects and success stories to potential corporate partners, highlighting how corporate support can make a tangible difference. 3. Creating a Differentiator Through Their Stories Every non-profit has a unique story—a tale of challenges, perseverance, and impact. Effective #storytelling can differentiate one non-profit from another, evoking emotions and inspiring action. Sharing compelling narratives helps build a loyal supporter base and stand out in a crowded sector. 4. Consolidating #Brand Purpose and Positioning A non-profit is also a corporate organisation, and needs to be run in the same way. A clear brand purpose and positioning are essential for any organization. Branding helps define and communicate this purpose consistently across all platforms, thus improving credibility, trust, and attracts long-term supporters. 5. Cutting Through the Clutter The non-profit sector is saturated with organizations vying for attention and resources. A good marketing team can help non-profits create effective integrated campaigns and impactful #visual storytelling, capturing attention and motivating action. In conclusion, marketing is not an option but a necessity for non-profits. It helps them achieve their mission and ensure their good work is recognized, supported, and sustained. #nonprofits #storytelling #brandstories #branding #marketing #consulting

Unlock the Power of Mail: Creating Demand for Your Brand! 📬 Here's a staggering statistic: Mail creates demand like no other medium. In fact, 30% of recipients take action, whether it's making a purchase, donating, going online, or sharing it with someone. That's the kind of engagement every marketer dreams of! The tactile nature of mail and its ability to spark genuine interest and action is unmatched. It's a proven strategy to turn prospects into loyal customers. Ready to harness the demand-generating potential of mail in your next marketing campaign? Our friendly team is just a message away, eager to guide you through the process and help your brand thrive. Don't miss out on the opportunity to boost demand for your brand - reach out to us now and let's discuss how mail can work wonders for you! #DirectMail #DemandGeneration #MarketingStrategy

📢 Thoughts on brand feedback surveys 📢 We all know the drill: brands constantly ask for our feedback and request that we complete surveys. But how often do we hear back from them with meaningful insights on what they'll do with our data? My experience is that very few brands close the feedback loop. Three days ago, I had a refreshing experience with LinkedIn. They asked me to complete a survey about LinkedIn Sales Navigator Advanced, and in return, I received a USD 20 digital reward that I could donate to a charity of my choice. I supported Save the Children International, and it felt great to contribute to a good cause. This got me thinking: more brands should adopt this approach. Not only should they provide feedback on the insights gathered from our responses, but they should also offer incentives for our time and effort. It creates a positive feedback loop, showing that our opinions matter and can make a real difference, making us feel valued and important. Please let me know what your thoughts are. Have you had similar experiences with other brands?

👉 You're tired of feeling overwhelmed by social media and unsure how to manage it effectively for your business or organization. 👉 You've seen the potential of social media for growth and engagement, but you're not sure where to start or how to train your team to handle it. 👉 You have a vision for a better social media presence but you feel drained and frustrated because you know there's so much more to learn. 👉 You want a way to make a bigger impact on social media that allows you to achieve better results without spending endless hours trying to figure it all out. 👉 You've been considering ways to upskill yourself or your team, but the thought of navigating the technology and strategies feels daunting. 👉 OR you’re part of a small business, nonprofit, or large organization that understands the value of social media but lacks the expertise and resources to maximize it. It's time for you to check out The Social Success System. Click here: https://vist.ly/3mjnqqh 𝗞𝗲𝗲𝗽 𝗶𝗻 𝗺𝗶𝗻𝗱: 𝗗𝗼𝗼𝗿𝘀 𝗰𝗹𝗼𝘀𝗲 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟱𝘁𝗵 – 𝗼𝗿 𝘂𝗻𝘁𝗶𝗹 𝗶𝘁 𝘀𝗲𝗹𝗹𝘀 𝗼𝘂𝘁. 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘃𝗲𝗿𝘆 𝗹𝗶𝗺𝗶𝘁𝗲𝗱. #SocialMediaStrategy #SocialMediaTips #smallbusinessowners #nonprofit #nonprofittips #marketingtips #marketing #contentmarketing

NONPROFIT MARKETING STARTER KIT Let’s break this down! STEP 1: Identify your target audience. ➡️Who are you trying to reach with your marketing and communication efforts? Prospective clients? Funders? Community partners? How would you describe this audience? STEP 2: Identify your marketing end goal. ➡️All of your marketing material, whether it be an email newsletter, YouTube video, or social media post, should have a purpose. What is the “end goal” you hope to achieve through implementing your strategic marketing plan? Here are a few examples to get you brainstorming: Increase donor involvement Increase the number of clients seeking help from our nonprofit Make connections with other local partners STEP 3: Choose your platforms. ➡️Select which platforms will best enable you to accomplish your end goal. TIP: You may find that several platforms would be helpful. Unless you already have an established presence, pick one or two as you get started. It’s better to show up consistently in one place than inconsistently in five places. STEP 4: DELEGATE TASKS. ➡️Choose team members to be in charge of your nonprofit’s marketing efforts. Assign specific individuals to be responsible for concrete marketing tasks. Here are some examples: Need some help? If you’re reading through these steps and thinking, “Gosh! This sounds way too overwhelming. I’m not sure where to begin!” We’ve got you covered! Our team features experts in digital content strategy, visual and written content creation, and tech platform management. We are more than happy to come alongside you as you put together your nonprofit’s communication strategy! #nonprofit #nonprofits #leadershipdevelopment #nonprofitconsulting #nonprofitlife #nonprofitorganizations #nonprofitmarketing #nonprofitsofinstagram #nonprofitleadership #nonprofitorg #nonprofitconsultant #nonprofitmanagement #nonprofitsupport #nonprofitfoundation #nonprofitorganisation #nonprofittips #nonprofitstrategist #nonprofitdevelopment #nonprofitleaders #nonprofitcommunity #marketingtips #marketingstrategy #digitalmarketing #onlinemarketing

Finding innovative ways to leverage marketing strategies for your startup, even on a tight budget, can be a game-changer. Non-profit organizations sometimes have no choice but to master the art of maximizing impact with limited resources. Here are two things I am doing right now to help a non-profit deploy effective marketing strategies on a shoestring budget: Look into partnering with a non-profit that aligns with your values to co-create campaigns that benefit both parties. Collaborating on initiatives such as cause marketing or joint events can help amplify your message while staying cost-effective. Additionally, explore pro bono services offered by marketing professionals within non-profits. Their expertise can provide valuable insights and guidance to elevate your marketing efforts without breaking the bank. Embracing the creativity and resourcefulness of non-profits can inspire fresh approaches to marketing that resonate authentically with your audience, even during the challenging early stages of your startup journey. How have you leveraged non-profit partnerships to enhance your marketing strategies?

“Donors are the most important part of the mission. They are both the fuel, and an important marketing team." - Chris Marlow, Forbes Nonprofit Council That's why it's important that your donors are happy! ---- Because if they're not happy, and don't feel very connected, they may give, but they won't promote your work. So, how can you make sure your donors are happy? You need to ask them important questions and really listen to their feedback.' ---- To get good feedback, you can use a tool like Microsoft Customer Voice. It lets you create custom surveys and works well with your CRM and other apps. With Microsoft Customer Voice, you can easily gather and analyse donor feedback, helping you understand what they like and what could be improved. This way, you can keep your donors happy and engaged. Want to find out more about Customer Voice? Read our article here: https://lnkd.in/gWuNqXSg

This is often the expression I make when I realise the person I’m speaking to doesn’t have a strategic marketing plan. Many small charities focus all their marketing efforts on social media, often overlooking the importance of other marketing activities or assuming they’ll "cost" a lot of money. Here are a few low-cost strategies you could implement as early as tomorrow: Email Marketing: Simple and easy to set up, with many platforms offering free starter plans or reduced rates for non-profit organisations. Networking: With so many options available, it's easy to find something that fits your budget and schedule. Start spreading your message. Referrals: Ask your existing contacts and supporters if they can introduce you to others who might want to support your cause. Collaborate with Local Business Owners: Can you tap into their audience? If you’re spending all your marketing time on social media, let’s jump on a call and explore what else you could be doing.

$10,000 is a lot of money, but if you run a non-profit organization, you might be missing out on it. That's right. I'm talking about the Google Ads Grant. A program that gives eligible non-profits up to $10,000 per month in free online advertising. But here's the catch: many non-profits in the USA either don't know about this grant or don't use it effectively. They struggle with: 📌Writing compelling ad copy 📌Finding the right keywords to target 📌Optimizing their website for conversions 📌Creating landing pages that match their ads As a result, they end up with: ⛔Low click-through rates ⛔Low-quality scores ⛔Low return on investment That's why you need a Digital Marketing Specialist who can help you with: 👉🏻Setting up your Google Ads account and applying for the grant 👉🏻Creating and managing multiple campaigns for different goals 👉🏻Writing website copy that attracts and engages your visitors 👉🏻Designing landing pages that persuade your prospects to take action 👉🏻Conducting keyword research and analysis to find the best opportunities By the way, I've been consistently achieving 12% CTR for a non-profit organization that I work with. That's way above the industry average of 3.17%. If you want to learn more about how to leverage Google Ads for your non-profit, follow me or send me a DM. I'll give you FREE advice.