Senior Vice President, Marketing at Sesame Workshop
Social Media may look like a "vast wasteland," but at Sesame Workshop, much like television in 1969, we understand it to be a mass communication platform that is here to stay and should be leveraged for good.
Last week, Elmo had a powerful conversation with Andrew Garfield about grief to highlight the importance of open and direct conversation when we or our loved ones are experiencing it. It has already been viewed over 20M times.
Many thanks to the creators of this outstanding piece, including Courtney Hindle, Andrew Moriarty, and Christina Vittas.
You can learn more about our grief resources at sesame.org/grief
Sesame Workshop does it again with a great interaction between our fave red monster Elmo and Andrew Garfield. Their conversation on grief emphasizes the importance of open, honest, and direct conversations. Find more resources about grief in the shared post below.
#mentalhealth#openconversations#elmo#sesameworkshop#grief
Senior Vice President, Marketing at Sesame Workshop
Social Media may look like a "vast wasteland," but at Sesame Workshop, much like television in 1969, we understand it to be a mass communication platform that is here to stay and should be leveraged for good.
Last week, Elmo had a powerful conversation with Andrew Garfield about grief to highlight the importance of open and direct conversation when we or our loved ones are experiencing it. It has already been viewed over 20M times.
Many thanks to the creators of this outstanding piece, including Courtney Hindle, Andrew Moriarty, and Christina Vittas.
You can learn more about our grief resources at sesame.org/grief
Marketing Executive | General Manager | Beauty & Wellness | Former IPSY, Unilever Prestige (Murad), J&J (Neutrogena), Ernst & Young | Non-profit Board Member
Show > Tell
Connection & Empathy > Ad & Benefits
Did I learn anything about Andrew Garfield's latest film project or Elmo/Sesame Street's unique value proposition in children's programming? Nope.
Did I commit to following and showing up for anything Andrew or Elmo do in the future? You bet!
As someone who grew up with Sesame Street, it's been so wonderful to see how Elmo and the other friends on the street have stayed relevant through the decades, teaching both children and adults about their ABCs/123s, but also about kindness, empathy, and how to wrestle with big and scary emotions like grief.
As a brand marketer, so impressed with this masterclass in connecting with current and potential audiences through this short clip.
Senior Vice President, Marketing at Sesame Workshop
Social Media may look like a "vast wasteland," but at Sesame Workshop, much like television in 1969, we understand it to be a mass communication platform that is here to stay and should be leveraged for good.
Last week, Elmo had a powerful conversation with Andrew Garfield about grief to highlight the importance of open and direct conversation when we or our loved ones are experiencing it. It has already been viewed over 20M times.
Many thanks to the creators of this outstanding piece, including Courtney Hindle, Andrew Moriarty, and Christina Vittas.
You can learn more about our grief resources at sesame.org/grief
Senior Vice President, Marketing at Sesame Workshop
Social Media may look like a "vast wasteland," but at Sesame Workshop, much like television in 1969, we understand it to be a mass communication platform that is here to stay and should be leveraged for good.
Last week, Elmo had a powerful conversation with Andrew Garfield about grief to highlight the importance of open and direct conversation when we or our loved ones are experiencing it. It has already been viewed over 20M times.
Many thanks to the creators of this outstanding piece, including Courtney Hindle, Andrew Moriarty, and Christina Vittas.
You can learn more about our grief resources at sesame.org/grief
General Manager at The Dubs Agency Singapore | Digital Marketing | Client Management | Business Development | ACLP certified trainer | Lifelong Learner
Last week, a Sesame Workshop video featuring Elmo and Andrew Garfield teaching kids about grief went viral (20M views!), and I've also seen it shared by several of my connections here on LinkedIn.
If you haven’t watched it yet, I highly recommend it—it’s especially heartwarming for a longtime Sesame Street fan like me. This video isn’t just another piece of content; it’s a testament to Sesame Street’s continued progressiveness, even decades on! ❤️
Watching it, I realised how effectively it tackles a difficult topic like grief, using techniques that can help any of us discuss sensitive subjects.
Here are a few lessons I took away:
💖 Start with a Familiar Anchor
Using a popular character (or two!) instantly makes the topic of grief feel more accessible. Anchoring challenging discussions in a shared or familiar experience eases the path to addressing complex emotions.
💖 Simplify Without Minimising
The video breaks down grief in simple language without reducing its significance. Avoid jargon or overly complex explanations when tackling sensitive topics, instead, focus on clear, direct language that is easy to understand.
💖 Human Connection
The personal bond between Andrew and Elmo makes the topic feel real and close, reminding us that difficult emotions aren’t abstract—they’re deeply personal. This layer of authenticity creates trust, making hard topics easier to digest.
💖 Hopeful Framing
Instead of dwelling solely on the sadness of loss, the video emphasises solutions and constructive ways to process grief, offering hope and solutions.
I love that I am still learning new things from Sesame Street and Elmo! 🌟
Senior Vice President, Marketing at Sesame Workshop
Social Media may look like a "vast wasteland," but at Sesame Workshop, much like television in 1969, we understand it to be a mass communication platform that is here to stay and should be leveraged for good.
Last week, Elmo had a powerful conversation with Andrew Garfield about grief to highlight the importance of open and direct conversation when we or our loved ones are experiencing it. It has already been viewed over 20M times.
Many thanks to the creators of this outstanding piece, including Courtney Hindle, Andrew Moriarty, and Christina Vittas.
You can learn more about our grief resources at sesame.org/grief
Senior Vice President, Marketing at Sesame Workshop
Social Media may look like a "vast wasteland," but at Sesame Workshop, much like television in 1969, we understand it to be a mass communication platform that is here to stay and should be leveraged for good.
Last week, Elmo had a powerful conversation with Andrew Garfield about grief to highlight the importance of open and direct conversation when we or our loved ones are experiencing it. It has already been viewed over 20M times.
Many thanks to the creators of this outstanding piece, including Courtney Hindle, Andrew Moriarty, and Christina Vittas.
You can learn more about our grief resources at sesame.org/grief
Want to know how you can effectively pitch your stories to the media, especially when there is a faith angle? 🗞
On tomorrow’s CommsCast episode we sit down with ITN Presenter / Reporter Warren Nettleford and Jersey Road’s Account Manager Ruth Lamperd to discuss the changing face of media consumption and how you can pitch faith stories that stand out.
Have a first look ▶ 👇
#charitycomms#mediarelations
Do you remember we talked about bad news, the news about illness or death, do you remember we said the happy TV show is not a suitable place for this kind of news? Do you remember we said social media is not a good place for unpleasant news, If we took away social interaction from family members and friends from society, do you think we would lose places of important needs of society, For example, when someone dies people get news to family and friends so fast to participate in a funeral but if the meanings of social interactions in the same neighborhood disappear how we can connect in happy moments and sad moments for each other, how this gathering will be created?
HUMAN CONNECTION MATTERS: Follow the #PPK2K Motorcycle Journey Around the World: Researching what leads to a good life, great communities and messages of hope for the world facebook.com/PPK2K!
PPI 91: Reading & Community Radio
My name is Alan Cannon, I'm from #Brighton but I was born in #Walthamstow actually - it was still in Essex at the time. Famous for William Morris being born there as well. I'm retired. But as susi said, life doesn't really kind of end, it doesn't become a bed of roses. It's like a case of making beds and tending roses. But I'm only saying that figuratively, there's tons, I do tons of stuff. Driving mainly.
So what does living a good life mean to you?
Life, which I hardly think about because modern life is just so pressurised, so much going on the whole time. If I feel comfortable, then I just kind of think, oh, thank God for that. There's only comfortable bits between all the annoying bit!. It's just perpetual kind of annoying stuff. Sleep's good!
So what about an intentional activity? Which one has the greatest impact in your life?
Activity? My own activity? I I don't know, boring, #reading. Because, I mean, I'm not particularly remarkable. I'm just another human being on the planet. But I wouldn't really know much about anything if I hadn't been reading all my life. And I use the term broadly because there is film and...TV as well, although I keep TV down to a minimum because there's so much wall-to-wall stuff there. But films are good because it's a special thing cutaway. Whereas you sit in front of a television and you watch something and then there's something on next. I got out of that habit.
So what about the community? What intentional activity could make the biggest difference in your community?
Well, I guess the #radio thing that we've been doing, BRIGHTON & HOVE COMMUNITY RADIO LTD has been going on for 14 years. But it's a bit lost in all the #podcasts and you know mainstream radio and stuff like that, but it does have an impact #therapeutically. Because I think there's something about sticking a microphone in front of someone and it focuses your #thoughts, builds #confidence in people, gives people a sense of #purpose and stuff like that - all very subjective stuff. How you actually have an impact on the world, that's another thing.
What is your one-line message of hope for the world?
Campaign against the arms trade. If we stop spending so much money just on arms for a half-witted and half-baked way of controlling the population, I see environmental problems much more keener than I actually was and so that's my message give up on all that and start thinking about the world.
#PPK2K#positivepsychology#RTW#Motorcycle#mission#FRANKconversations#CommunityRadio#Againstarmshttps://lnkd.in/eWypGp4i
