Jessica Taylor’s Post

Our AI-powered features, like magic summarize, let your customers lead the way when deciding what to build next. We love hearing from customers like PressReader Senior Product Marketing Manager Rody van Vianen, PMMC, who is given valuable time back to focus on what PressReader users need most. Try our magic features and learn how Dovetail takes your scattered customer data and magically transforms it into insights in record time: https://dvtl.link/3WnM3zj

Great guide on how brands can start utilizing rich messaging channels to create conversational, two-way interactions with their customers. Check it out here: http://cs.co/60489X04G

What can you achieve with smart humans, disruptive fast-paced technology, and real-time consumer insights? Ideally, Cuttable and Adam Ferrier are teaming up at SXSW Sydney next week to find out. In a workshop hosted by Adam Ferrier we'll explore how to 'get to great' ideas differently by putting Springboards.ai and Ideally into the hands of some smart agencies. Join us to experience the latest creative marketing methods and tools, assess their effectiveness, and understand what consumers think in real- time. Armed with technology, new ways of working and thinking, you'll leave with a new perspective on what's possible... maybe even a little freaked out.

Our latest issue of Chief Challenges is out explaining why it’s time to  unconditionally champion consumers, and sharing how we are seeing AI-powered experiences start to impact marketing and commerce. https://lnkd.in/gh9QiTDi

Embarking on the fascinating intersection of utility and frequency in digital habits! 🌐💡 After delving into the insights from the book "Hooked," which explores habit-forming products, I've crafted a matrix coating the utility of a product with the frequency of its usage. Excited to share this journey! Check out my take on it in the article: [Understanding Product Habits](https://lnkd.in/dQtDFAVZ) Let's explore the art of digital engagement together! 💻🚀 #learntogether

Effective marketing starts with an understanding of the customer. As digital engagement has expanded, we have more data available to us now than ever before to aid in developing this understanding - the content they read, the product features they use, their preferences for how to communicate with them. As a marketer and professional, I have long held that you get a deeper understanding by meeting and speaking with your customer directly. Each time I do - whether at an event or accompanying a sales person on a meeting - I learn more about them that I use to inform marketing campaigns. I encourage my fellow marketers to get out and talk your customers, you never know what you will learn about them. #customerexperience #customermarketing

Great guide on how brands can start utilizing rich messaging channels to create conversational, two-way interactions with their customers. Check it out here: http://cs.co/6043gARWU

Great guide on how brands can start utilizing rich messaging channels to create conversational, two-way interactions with their customers. Check it out here: http://cs.co/6049g9MHV

Great guide on how brands can start utilizing rich messaging channels to create conversational, two-way interactions with their customers. Check it out here: http://cs.co/60489RSmG