Jessica Dante’s Post

✈️🎙️ Journeying through December: 20% Surge in Travel Podcast Engagement! 🎧 December adventures unfold! Travelogue and destination podcasts experience a delightful 20% increase in engagement, transporting listeners to distant lands during the holiday season. 🌍 Why Should You Care? Festive Wanderlust: Increased engagement reflects a desire for virtual exploration and travel experiences during December. Holiday Planning: Creators can offer holiday travel guides and destination insights, catering to listeners planning year-end trips. Immersive Content: Travel podcasts provide immersive experiences, offering glimpses of unique cultures and destinations.

“The logo is the only difference”.  I’ve seen too many destination marketing ads that are essentially the same—the same activities, audiences, demographic groups, and overarching messaging. To find success, destination marketers must rise above the market’s white noise. In Episode 2 of my interview with the Thought Starters Podcast, I lay out a strategy to do just that. Take a listen! https://lnkd.in/dGmPBHKk

Why we made it as a FINALIST at the European Content Awards. Our story of where the idea came from for Travel Market Life, why it's important to remain strong to the vision, narrative and values of the audience. And - consistency and commitment being key in #contentstrategy #marketing #marketingstrategy #audienceengagement #podcast #pr https://lnkd.in/et7_UNvF

TRENDING EPISODE 🚨 "UNVEILING TWO MAJOR MARKETING LESSONS FROM ‘THE BACHELOR’ FOR TRAVEL AGENCIES" 🌹 Dive into a unique episode of the Travel Marketing & Media ® podcast, where we unravel the secrets of ‘The Bachelor’ to transform travel marketing. Discover how the 28 diverse seasons of this iconic show hold key lessons for presenting your travel offerings. We’ll discuss the art of tailoring your marketing to captivate your ideal client. But there’s more – we also delve into the critical strategy of placing your ads where they matter most, in front of the audience you want the attention of. Learn from the successes of different ‘Bachelor’ seasons to understand how matching your advertising with the audience’s needs can make all the difference. Intrigued? Join us as we bridge the worlds of reality TV and travel marketing, offering insights and tips that could redefine your approach. This episode is not just about travel; it’s about crafting stories and experiences that resonate. Tune in and be inspired to take your travel agency’s marketing to a whole new level! Suppliers and travel brands ... keen to reach our audience of luxury travel advertisers? Ask us about podcast sponsorship opportunities email hello@cottammclemore.com to request a kit. https://lnkd.in/gE-9ePzu

Two words I rarely see on LinkedIn: vulnerability and empathy. My conversation on this week's Tourpreneur Travel Business Community podcast is with Kyle Campbell, the creator of a tour company unlike so many others that I've seen. Kyle has created a small-group multi-day business that leans into the power of Less Is More. Her social media posts are infrequent, but when she posts, she finds vivid, authentic photography she's created (no AI in sight!) that speaks to the emotion that she's thought hard about conveying. She pairs her posts with long captions that shares her personal journey, and invites others to share their own journeys. The result is she's created a deep, powerful community of likeminded travelers, and her website copywriting invites travelers to exit the canned, empty Marketing Speak that everyone uses, and begin to discover something more and better about living. Kyle thinks deeply about how everything conspires to create connection: from ice breaker questions and tablescapes to the overall "multi-dimensionality" of a travel experience. This week's episode is a must-listen for those of you looking for a new way beyond the marketing muck we're all stuck in these days. Listen here: https://lnkd.in/enCCAVZZ

Did you know how clear the correlation is between litter and crime? And how does that affect tourism destinations? Learn about it here in this episode of the Destination Marketing Podcast with Esther Wagner from PalmettoPride. #destinationmarketing #tourism #litter #destinationmarketingpodcast

I’ve yet to meet anyone who has booked a trip via a destination marketing website. I’m not saying bookings don’t happen, but they don’t happen often. So how can a DMO be of the most value to a potential traveler? It’s simple—we have to think beyond selling a room. The focus needs to be on a traveler’s time, and how we can help them maximize it. I explain more in the latest episode of the Thought Starters Podcast. Listen in! And—if you ever have booked a stay via a DMO site, drop a comment below - I would love to hear more about your experience and motivation to do so. #travelindustry #travelandtourism #destinationmarketing https://lnkd.in/gZmQtGKb

Another enlightening episode of Trade Secrets is out now! New travel advisors, we're covering everything from setting up your business to finding clients, prioritizing fam trip destinations and more. Listen now! #traveladvisor #travelagent #travelagency #travelindustry #podcast #travelpodcast 

🚀 In one of the recent instalments to the ICS-digital podcast, our own Martin Calvert and TUI's Louise Wiseman get stuck into SEO in the travel industry, talking about Google algorithm updates, customer intent, and how we should consider these as we enter 2024. 🏖️ We all tend to feel the blues at this time of year, so its no surprise that searches for holidays soar post Christmas, as everyone wants to get away from the UK's seemingly relentless cold and rain - as someone who has been craving a holiday, I can definitely confirm this! 🛩️ Definitely a must listen for any marketers in travel and tourism, and also has some interesting conversation points around content, SEO and trends across a variety of different sectors! 🚠 How you think these trends will develop as we get further into 2024? #travel #tourism #seo #digitalmarketing #seotrends https://lnkd.in/eKQqAMyC