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Buying & Merchandising | Brand Management | Business Development | Strategy in the Luxury Industry

E-commerce in KSA accounts for 14% of retail sales but 85% of retail growth . Considering the large pipeline of shopping malls under development , do you think we could reach a situation of over-supply of stores, if most of the growth is online?

E-commerce in Saudi Arabia is now accounting for 14% of retail sales. This is higher than previous estimates because we included almost SAR20Bn of GMV from SME merchants on platforms like Salla. Note that SAMA reports that MADA for ecommerce account for 12% of total consumer spend but the scope differs as SAMA considers all consumer expenditures, not only retail. But the most interesting insight is the fact that e-commerce accounted for 85% of total retail growth. Considering the large pipeline of shopping malls under development in the Kingdom, do you think we could reach a situation of over-supply of stores, if most of the growth is online? #saudiarabia, #ecommerce, #shoppingmall, #retail

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