Jesus Pedraza’s Post

From Sept. 15th through Oct. 15th, we celebrate Hispanic Heritage Month! Typically around this time, there are more Hispanic-targeted marketing campaigns, but our AD.VANTAGE data proves without a doubt that you should be unlocking the power of the Hispanic consumer all year round. Right now, marketers are missing that opportunity in a big way. In fact, just this morning Ad Age published an article citing that "only 4% of U.S. marketing budgets are allocated to Latino-targeted efforts." Read more here ▶  https://lnkd.in/gKVHuTyN The spending power of this group dominates over non-Hispanic consumers, and Hispanics also report experiencing higher positive emotions like confidence and contentment. We also see that digital marketing can be a very effective avenue for Hispanic consumers. Read through our one-sheet below to review the powerful data behind the Hispanic consumer market and get tactical advice for how to effectively reach these consumers throughout the year. ⤵ #HispanicHeritageMonth #HispanicConsumer #Magid

It's wonderful to see the many celebrations of Hispanic Heritage Month and Hispanic culture and heritage across the industry. For marketers and agencies looking to reach a Hispanic audience, here are some resources to help you become more culturally fluent and support your marketing strategy. 📝 This annual guide from the Hispanic Marketing Council (HMC) provides demographic profiles, media habits and language preferences of Hispanic consumers. GET THE 2024 GUIDE: https://bit.ly/4eK9aKM 📊 Get a comprehensive look at the importance of content and data in effectively reaching Hispanic consumers in this report by https://bit.ly/4eK9aug and Adam R. Jacobson. GET THE FULL REPORT: https://bit.ly/47OdlTH 🔍 Available only to member agencies, 4A's Research serves as your secondary research partner to help you tap into consumer and industry insights and trends. https://bit.ly/47V9lAW #HispanicHeritageMonth #4AsResearch

🤔 Are you struggling to connect with the giant and diverse U.S. Hispanic market? You're not alone. Many businesses find it challenging to navigate the cultural nuances and preferences of this rapidly growing consumer segment. Reflecting on my own experiences and the insights shared in the article, it becomes clear that authentic cultural representation is key. It's not just about translating content into Spanish; it's about understanding and respecting the Hispanic community's values, traditions, and aspirations. So, how can we bridge the gap and create meaningful connections? By embracing cultural diversity, showcasing relatable stories, and demonstrating a genuine commitment to serving the needs of Hispanic consumers. It's about going beyond superficial stereotypes and recognizing the richness and complexity of the Hispanic experience. At Bold Hispanic Marketing Agency are passionate about helping businesses navigate this dynamic landscape. By combining cultural insights with innovative marketing strategies, BOLD helps brands build lasting relationships with Hispanic consumers. Would you be ready to take your Hispanic marketing efforts to the next level? Check out the article https://lnkd.in/dymbzNA3 for more insights and let's start a conversation. Together, we can create campaigns that resonate, engage, and drive real results. ¿Que piensas? #HispanicMarketing #CulturalConnections #AuthenticRepresentation #MulticulturalMarketing

Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

The Enduring Impact of Hispanic Heritage on Modern Marketing Hispanic culture has undeniably shaped the landscape of modern marketing. From vibrant visuals and culturally rich narratives to groundbreaking trends, the influence of Hispanic heritage is undeniable. As noted by AdWeek, brands that authentically embrace Hispanic culture are more likely to connect with this growing demographic. By understanding the values, traditions, and preferences of Hispanic consumers, marketers can create campaigns that resonate deeply and drive meaningful engagement. Key takeaways: - Authenticity is key: Avoid stereotypes and clichés. Instead, strive for genuine representation and understanding of Hispanic culture. - Embrace diversity: Recognize the vast diversity within the Hispanic community and tailor your messaging accordingly. - Leverage cultural insights: Incorporate Hispanic traditions, values, and storytelling techniques into your campaigns. By embracing the rich tapestry of Hispanic heritage, brands can create more impactful and memorable marketing campaigns that resonate with a global audience. Sources: AdWeek: https://buff.ly/3zmexko Kantar: https://buff.ly/4gsDJX3 #HispanicHeritage #MarketingInsights #CulturalInfluence

We are happy to announce the release of our 2024 Hispanic Market Update. Annually during Hispanic Heritage Month, we see a peak in interest in the Hispanic market by marketers and policy makers. Serving this large market takes a concerted strategy and careful execution. Its size is large, now accounting for all the growth in the nation’s population. In addition, media preferences and behaviors differ for this market too compared to other racial/ethnic groups. With all this, attention and understanding of priorities by marketers and policy makers still fall short. In April 2024, the Hispanic Marketing Council launched a new campaign centered on stopping ‘Latino Coating’ and in its release said: “Despite the Hispanic market making up nearly 20% of the U.S. population and representing $3.2 trillion in GDP, brands are investing less than 4% of their advertising budgets in Hispanic-targeted markets”. To stay relevant and adapt, this is the market to watch, study and engage with. To gain a deeper understanding of what is at play, Take a look https://bit.ly/4esVxPR

The Enduring Impact of Hispanic Heritage on Modern Marketing Hispanic culture has undeniably shaped the landscape of modern marketing. From vibrant visuals and culturally rich narratives to groundbreaking trends, the influence of Hispanic heritage is undeniable. As noted by AdWeek, brands that authentically embrace Hispanic culture are more likely to connect with this growing demographic. By understanding the values, traditions, and preferences of Hispanic consumers, marketers can create campaigns that resonate deeply and drive meaningful engagement. Key takeaways: - Authenticity is key: Avoid stereotypes and clichés. Instead, strive for genuine representation and understanding of Hispanic culture. - Embrace diversity: Recognize the vast diversity within the Hispanic community and tailor your messaging accordingly. - Leverage cultural insights: Incorporate Hispanic traditions, values, and storytelling techniques into your campaigns. By embracing the rich tapestry of Hispanic heritage, brands can create more impactful and memorable marketing campaigns that resonate with a global audience. Sources: AdWeek, Kantar #HispanicHeritage #MarketingInsights #CulturalInfluence

Happy Hispanic Heritage Month from TapOverdrive! This Sunday, September 15th, marked the beginning of Hispanic Heritage Month 2024. This month was established in 1988 to celebrate the US Hispanic community’s influence and impact on American culture, societies, politics, and economy. The theme of Hispanic Heritage Month this year is “Pioneers of Change: Shaping the Future Together”. The US Hispanic community’s contributions and loyalty to American businesses often go under-appreciated, despite the Hispanic community making up around 19.5% of the total US population and being the largest racial or ethnic minority in the country. US Hispanics are also one of the biggest contributing communities to the US economy. If the US Hispanic community were its own nation, it would have had the fifth largest GDP in the world at $3.6T in 2022. The US Hispanic economy is also projected to surpass Japan's and Germany’s economies by 2027. If your business isn’t already engaging with the local Hispanic community, reach out to us at www.tapoverdrive.com to learn how we can help you build a targeted Hispanic marketing campaign. Our unique Hispanic Marketing solution in partnership with SurgeMetrix will help your business assess your local Hispanic community's size and subcultural demographic makeup.  We will then help you create tailored marketing campaigns designed to target your local community's unique cultural and social expectations, establish a loyal Hispanic customer base, and encourage growth in a community you may have never thought to reach out to. #hispanicheritagemonth #hispanicmarketing #hispaniccommunity #automotive #autodealers #autodealerships #automotivemarketing #digitalmarketing #dealership #success #tapclassifieds #tapoverdrive #digitalmarketing #marketing #advertising

🤔 Are you struggling to connect with your Hispanic customers during peak retail seasons? It's no secret that the Hispanic market is a powerhouse of spending, but many businesses still miss the mark when it comes to effectively engaging this diverse and dynamic community. As I reflect on my own experiences and the insights shared in this enlightening article from Think with Google, I can't help but wonder: What are we doing to truly understand and resonate with our Hispanic customers? Are we taking the time to dig deep into their unique preferences, behaviors, and cultural nuances? The key lies in going beyond surface-level translations and generic messaging. It's about crafting authentic, culturally relevant campaigns that speak directly to the heart of the Hispanic consumer. From leveraging the power of family and community to tapping into the growing influence of digital channels, there are countless opportunities to build meaningful connections. But don't just take my word for it. I invite you to explore this fascinating article and discover the game-changing strategies that can help you boost your business sales during peak retail seasons. Click the link below and join the conversation – share your own experiences, insights, and ideas on how we can collectively elevate our approach to Hispanic marketing. Let's embrace the richness and diversity of the Hispanic market and create campaigns that truly resonate. Together, we can unlock the full potential of this incredible community and drive meaningful growth for our businesses. 🚀 #HispanicMarketing #CulturalRelevance #PeakRetailSeason #AuthenticEngagement https://lnkd.in/deSQ9rTc

Did you know the purchasing power of the Hispanic population is one of the fastest growing in the United States? To be able to capitalize on it, companies are building brand campaigns to appeal to that market. However, many are doing so incorrectly. "How?" you may ask. Well one example that comes to mind in my experience is companies believing that direct translations into Spanish is enough, or at least that being the only effort they are willing to put in. They fail to understand that it is a whole culture, not just a language. Bringing on someone to your team with not just the knowledge of the culture, but someone who has lived it, is crucial to the success of those campaigns. Have any questions on how you could improve in appealing to the Hispanic community? Reach out to me and I'll happily chat with you. I also included an article breaking it down in numbers that should give more understanding to its importance.