Physical retail media is so difficult for retailers to execute that often it is understandably put on the back burner. 🤬 Yet the vast majority of sales, and consumers decisions are made at shelf edge. Making in-store, physical retail media easy to deploy makes use of a retailers assets that are already in place and ready to commercialize. 🏪 The issue is it's incredibly complicated and can't be done effectively on spreadsheets. Give me a shout if you can to discuss a better way. 👋
In-store customers are a captive audience, already in a shopping mindset. Yet, store environments are frequently under-utilised, especially in Retail Media. The benefits of having complete control of the physical inventory across your estate are undeniable. Are your stores reaching their potential? Read our latest blog post to learn more (link in the comments!). #RetailMedia #InStoreMarketing #StoreProfiling #RetailInnovation #Colateral
