Justin F.’s Post

🚀 Aufruf an alle Unternehmen! 🚀 Möchten Sie Ihre Marke mit Digital Out of Home (DOOH)-Werbung stärken? Mine Media hilft Ihnen, sich abzuheben! 🌟 Folgen Sie unserer neuen LinkedIn-Seite und sichern Sie sich ein kostenloses 30-minütiges Zoom-Meeting sowie eine 15%ige Reduktion auf Ihre erste pDOOH-Buchung. Verpassen Sie nicht die Chance, Ihre digitale Marketingstrategie zu optimieren! 👉 Folgen Sie uns hier: https://lnkd.in/ef2wgnR9 Mine Media LinkedIn-Seite Bringen wir Ihre Marke auf das nächste Level! 🚀 #DOOH #DigitalMarketing #pDOOH #Werbung #MineMedia #XmasMarketing #ChristmasCampaign #HolidaySales #FestiveSeason #Weihnachten

🍔 Wendy’s goes bold with creative advertising! 🍟 Why spend big like McDonald’s when you can think outside the box and achieve the same impact? Wendy's is showing us how to be innovative and make a splash without breaking the bank! 💡 Check out their unique approach here: https://lnkd.in/eh9-8-6B 🎥👇 The The Wendy's Company is proving that sometimes, it's not about the size of the budget—it's all about creativity! 🧠 #Wendys #McDonalds #CreativeMarketing #AdvertisingInnovation #ThinkOutsideTheBox #BrandStrategy #pDOOH #DOOHAdvertising #DigitalMarketing #ROI #AudienceEngagement #AdTech #MarketingInnovation #MineMedia #OutdoorAdvertising #CampaignTracking #ProgrammaticAds #MarketingStrategy

🚀 Maximize ROI with pDOOH! 🚀 In the world of programmatic DOOH, tracking the success of your campaigns has never been easier. From real-time audience data 📊 to geolocation tracking 📍 and foot traffic analysis 🚶♂️, there are powerful methods to calculate your ROI. Learn how Mine Media can help optimize your next campaign and take your advertising to the next level! 💡 #pDOOH #DOOHAdvertising #DigitalMarketing #ROI #AudienceEngagement #AdTech #MarketingInnovation #MineMedia #OutdoorAdvertising #CampaignTracking #ProgrammaticAds #MarketingStrategy

Key Methods for Tracking pDOOH Campaign ROI: Data-Driven Targeting: Real-Time Audience Data: pDOOH leverages real-time data (location, demographics, weather, time of day, etc.) to target specific audiences. You can measure how well your ads are reaching your target audience by comparing actual performance data against initial campaign goals. Impression Tracking: Impressions & Reach: Modern digital billboards can track the number of people exposed to an ad through technologies like mobile location data, geofencing, and sensors. This allows advertisers to measure impressions in the same way they do for online ads. Engagement Metrics: Interaction with Social Media: Since pDOOH campaigns are often integrated with social media, you can measure engagement metrics such as likes, shares, or clicks on related digital content (e.g., social posts, QR codes, or app downloads promoted on billboards). Attribution Models: Advanced attribution models can show if exposure to a pDOOH ad led to specific actions, such as visiting a website, making a purchase, or interacting with an app. Mobile Tracking: Cross-Channel Attribution: Many pDOOH campaigns use mobile tracking to tie billboard impressions to specific actions on mobile devices. For example, if a person sees a billboard ad, their mobile device’s location can be tracked, showing whether they later visited your website or store. Conversions & Foot Traffic: Foot Traffic Measurement: If your goal is to drive customers to physical locations, pDOOH can track foot traffic increases in stores or specific areas. Tools like location analytics help measure the correlation between billboard exposure and actual visits. Cost per Engagement (CPE) or Cost per Acquisition (CPA): Calculate the CPE or CPA by dividing the total cost of the campaign by the number of engagements (e.g., visits, conversions, or social media interactions). This gives you insight into how efficiently your pDOOH campaign is driving measurable actions. Sales Uplift: Sales Uplift Analysis: Compare your sales before, during, and after the campaign to measure the impact of the pDOOH campaign on revenue. By combining these insights, you can calculate a precise ROI, allowing you to assess how well your pDOOH campaign is performing relative to your investment. Would you like more specific tools or software recommendations to assist with tracking this data?

🧠 World Mental Health Day is on October 10th, and it’s the perfect opportunity for brands and organizations to raise awareness and support mental health initiatives. 🌍 Using Programmatic Digital Out-of-Home (PDOOH) advertising, we can amplify impactful messages in high-traffic areas, helping to reach diverse audiences in real-time. From inspiring quotes to promoting local mental health resources, PDOOH enables dynamic, context-aware content that resonates with people right where they are. Let’s use technology to make a positive difference this World Mental Health Day. 💬💙 #WorldMentalHealthDay #PDOOH #MentalHealthAwareness #DigitalOutOfHome #SocialImpact #TechForGood #MineMedia

Unlock the Future of Marketing with AI and PDOOH! Discover how AI is transforming the way brands plan and execute marketing campaigns, from hyper-personalization to real-time optimization. Learn why Programmatic Digital Out-of-Home (PDOOH) should be part of your strategy to engage audiences in the physical world with dynamic, data-driven ads. Ready to maximize your campaign impact and stay ahead of the curve? Read our latest article now! #AI #MarketingTrends #PDOOH #DigitalOutOfHome #ProgrammaticAdvertising #SmartMarketing #AdvertisingInnovation #Omnichannel #CustomerEngagement #MineMedia

Join the debate on how crucial is maintaining a strong website presence for DOOH agencies compared to focusing efforts on building and nurturing client relationships? Should agencies invest significant time and resources into their websites, or is it more valuable to prioritize direct client engagement and service? #DOOH #DigitalMarketing #ClientRelations #WebDevelopment #AdvertisingStrategy #LeadGeneration #BusinessGrowth #CustomerExperience

Fresh Deals on Frozen Foods with Programmatic DOOH! ❄️🍲 When it comes to promoting frozen foods, programmatic digital outdoor advertising (pDOOH) lets you reach shoppers at just the right moment. Whether they’re passing by a grocery store or browsing through a shopping district, your ads can adapt in real time to highlight deals and promotions on frozen foods—making meal planning quick, easy, and affordable! Here’s how pDOOH can elevate your frozen food campaign: 🛒 Location-Based Ads: Target shoppers near grocery stores or supermarkets, showcasing special offers on frozen meals, veggies, or desserts. ⏱️ Time-Sensitive Messaging: Promote dinner-ready solutions during peak hours like lunchtime or after work when people are thinking about what to eat. 🌦️ Weather-Triggered Ads: Push comforting, hot frozen meals on colder days and lighter, refreshing options like frozen fruits or ice cream on warmer days. 🎯 Personalized Deals: Adapt your ads based on local shopping habits and preferences, driving traffic straight to the frozen food aisle. With pDOOH, you can capture the attention of busy shoppers, providing them with easy, convenient frozen food options just when they need them. Maximize your reach and make your brand stand out where it matters most—right in front of hungry customers! Let #MineMedia help you create a frozen food campaign that drives sales and engagement! ❄️🛒 Contact us to get started. #FrozenFoodMarketing #ProgrammaticDOOH #GroceryAdvertising #DigitalOutOfHome #MealSolutions #MarketingInnovation #MineMedia

Reach Your Audience, Rain or Shine! ☀️🌧️ With programmatic digital outdoor advertising, you can laser-target your audience based on real-time conditions like weather and location. Whether it’s a sunny day or a storm is rolling in, your ads can adapt to meet people where they are—delivering the perfect message at the perfect time. Here’s why weather-based targeting is a game-changer: 🌦️ Weather-Relevant Messaging: Tailor your ads to fit the moment—promote iced coffee when it's hot or cozy sweaters when it’s chilly! 📍 Location-Specific Precision: Target audiences in specific areas, whether they’re strolling through a sunny park or taking shelter from the rain. 🔄 Real-Time Flexibility: As weather changes, so can your ads—no manual intervention required. It’s not just businesses that benefit—fundraising campaigns can also take advantage of these features. Whether you’re encouraging donations after a natural disaster or promoting local events, programmatic DOOH helps you deliver messages that resonate in the moment and in the right place. 🌍 Let Mine Media help you create a weather-smart campaign that connects! ⛅ Visit minemedia.co.uk and let’s discuss how we can make your next campaign a success, rain or shine! #ProgrammaticAdvertising #DOOH #WeatherTargeting #DigitalOutOfHome #RealTimeMarketing #MarketingInnovation #AdvertisingSimplified #Fundraising #MineMedia