"A child is like clay, it always takes the shape it's given." African Proverb
In a world where digital technology is redrawing the contours of the job market, Generation Z, armed with its smartphones and social conscience, is making its entrance.
Made up of individuals born between 1997 and 2012, it is often described by a set of distinctive traits (or stereotypes).
They are known for their aversion to compromise, prioritising their personal lives over their professional careers. They tend to come into frequent conflict with previous generations.
However, each generation makes its own unique contribution to social progress, and Generation Z is no exception.
Among the assets they bring, we can talk about their mastery of technology, great creativity and a deep desire to find meaning in their work.
May 1st, the symbol of the workers' struggle, is the ideal occasion to reflect on how to integrate this new kind of Human Capital into the complex and challenging world of work.
To engage this generation and optimise their performance in the workplace, it is crucial to understand what motivates them and adapt the working environment accordingly.
By integrating the motivational factors specific to this generation into the corporate culture, we can not only motivate Generation Z but also take advantage of its enormous potential to innovate and lead the company towards permanent reinvention.
A daring gamble, but a winning one for some.
Since it was founded nearly 15 years ago, Go Ahead Africa Ltd has chosen to focus on youths.
The COVID-19 crisis made this decision all the more necessary. The new impetus provided by these young people, eager to show what they are able to do, was at the origin of a major turning point within Go Ahead Africa Ltd, contributing to the firm's significant growth.
On May 1st, we celebrated not only the achievements of workers' struggles but also the future of work, shaped by these young talents who are already revolutionising the way we think, speak, dance, dress and even work.
Let's keep in mind that valuing and celebrating Human Resources should not be limited to one day of the year, but rather become an ongoing practice, anchored in the organisational culture in order to reap the rewards of a committed, fulfilled and fully impactful HR (Happy Resource).
Have a good weekend.
We definitely have a whole continent to build!
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