Jigsaw Brand Consultants’ Post

Here's our slightly more corporate take on the popular trend...Customer Impact Wrapped 2024! 🚀 Spotify's 'Wrapped' is a genius way to keep customers engaged and excited year after year! By tapping into personal data and showing users their unique listening habits, Spotify creates a sense of nostalgia and pride, making it a fun and shareable experience. #SpotifyWrapped #CustomerLoyalty #EngagementTactics #CustomerRetention #BrandLoyalty #MarketingStrategy

Spotify Wrapped just dropped, and let’s just say… I’ve never felt so seen and exposed at the same time 🥲 But as a marketer? It’s a masterclass in personalisation... Every year, Spotify turns our raw data into something that feels deeply personal. It’s not just numbers and figures... It’s your yearly musical story - wrapped up with emotion and nostalgia. (and, maybe A BIT of embarrassment 🙃) This is the power of personalisation done right 🚀 Knowing your audience 🤝 Creating connections that are personal, meaningful, and deeply human. So, what lessons can we as marketers take from Spotify Wrapped? 👇 #SpotifyWrapped

Lost in Backstage Updates? Let Spotify's Maintainers Be Your Guide! https://lnkd.in/dJ9bEehf Is your Backstage instance stuck in 2023? Discover how the latest updates can supercharge your developer portal! 🚀 📽️In this video, Ben Lambert and Patrik Oldsberg from Spotify reveal: ✨The new Backend System ready for production ✨Exciting Declarative Integration features ✨The Community Plugins repository for easier contributions ✨A peek at upcoming Dynamic Features Watch the video to see how these Backstage updates can become your dev team's roadmap to enhanced productivity. P.S. Already using Backstage? Share your upgrade experiences in the comments! 💬 #lowops #backstage #DeveloperPortal #PlatformEngineering #OpenSource

💡 Tip of the Week: Done Is Better Than Perfect 🛠️ Your audience isn’t expecting flawless. They connect with brands that take action, try new things, and grow along the way. Here’s a story for you: When Spotify first launched, it was riddled with bugs. Their team knew the product wasn’t perfect, but they believed in their idea of revolutionising how people listened to music. Instead of waiting for perfection, they launched and improved along the way by listening to feedback and adapting rapidly. Now? Spotify is a multi-billion dollar company with more than 500 million users. What’s the lesson? Don’t wait for perfect—start now, learn as you go, and evolve over time. 🎯 Progress beats perfection every time. #Motivation #StartNow #TSMN

🥸 As a performance geek, I’m typically all about the numbers. However, looking back at Song Candy Media Wrapped, it’s not the metrics that move me most—it’s the qualitative #socialproof. When we launched Song Candy, our vision was clear: to build a community-centric agency that creates a competitive moat of community love for the brands we work with. This meant crafting content that’s entertaining, culturally relevant, and truly adds value. Seeing social comments like: 💬 “Bring back ads like this!” 💬 “I’ve never been influenced by a perfume ad until this very moment.” 💬 “This makes me want to fly from Australia to my nearest Jack in the Box.” …is the proof in the pudding that our unique approach is resonant and effective. 🙏 I’m incredibly grateful to our amazing clients for trusting us with your brands and allowing us to push the creative boundaries. 💗 And to my team: your passion, alignment, and dedication to the Song Candy vision are what carry us forward. You’ve been the engine behind this year’s success, and will continue to drive us to new heights in the year to come. THANK YOU. 🤔 If you are curious about what a community-centric approach looks like for your brand hit me up in the comments below 👇 or DM me. #SongCandyWrapped #socialmedia #influencermarketing #creatormarketing #communitymarketing

Have you ever wondered how Spotify turns your listening habits into a global phenomenon? Spotify doesn't just collect data; they turn it into engaging, shareable stories that drive massive user growth... It’s all about the power of personalized data and gamification! From tracking your top artists and genres to celebrating milestones like being in the "Top 0.1% of Listeners, Spotify Wrapped turns millions of data points into an experience we can’t wait to share. But here's the kicker: Spotify doesn't just collect data; they turn it into engaging, shareable stories that drive massive user growth—from 68 million in 2015 to 574 million in 2024! Want to turn your data into your next big success story? Let’s talk!

Why has Spotify Wrapped has become monotonous? 1️⃣ Same old, same old: The format hasn’t evolved, and we’re all craving something fresh. 2️⃣ Copy-paste creativity: Brands keep riding the playlist and artist wave without remixing the approach every year. 3️⃣ Innovation is paused: The data feels boxed in templates, turning a once-exciting moment into just another yearly ritual, losing its uniqueness.

Spotify Wrapped is a prime example of how #data can be used in creative ways to create new products or product enhancements. There is nothing quite like the rush of finding out which #TaylorSwift era I'm living in the most (still Folklore) and I'm not alone. Spotify Wrapped generates massive amounts of marketing and attention and has been shown to be correlated with increased Spotify downloads year over year. So that begs the question: what can your data do for you?

Spotify Wrapped has been the OG marketing strategy since 2016 🎧 FOMO activated: Because who doesn’t want to flex their top artist (or quietly regret those guilty pleasure tracks)? 🙃 Nostalgia unlocked: Dropping in December when we’re all in our look-back-at-life mood, Spotify just makes it way cooler. 😎 Everyone’s a marketer: Every single user becomes a brand ambassador, proudly sharing their Wrapped like it’s a badge of honour. 😌 It’s proof that the right mix of timing, emotions, and a little personalisation can create a viral moment. Now, excuse me while I explain why Tom Green is my top artist again. #SpotifyWrapped #UGC #MarketingStrategy #Personalisation #FOMO #ViralMarketing #BrandMarketing #ViralMoment #Branding

While this year’s #SpotifyWrapped felt a bit plainer than last year (no quirky fun facts, no custom playlists), there was one truly unique surprise for a select few fans. As a lifelong fan of #LinkinPark, the band has consistently been one of my top artists for several years. But this year, with the band reuniting and announcing their tour, Spotify delivered something special: 📹 A personalized video message from Mike Shinoda himself! Talk about hitting your bullseye audience with precision. While the 'Wrapped' property creates a lot of buzz and free PR every year, I have wondered how they could monetize the wrapped property for a couple of years now. Though I might not be able to catch Linkin Park live (no India dates yet 😔), this thoughtful touch made my Wrapped even more memorable. What’s your take on this year’s Spotify Wrapped? Did you spot anything unique? Let’s discuss in the comments! 👇 #MusicLovers #LinkinParkForever #DigitalMarketing #CustomerExperience #TargetedMarketing Spotify