Jim Boyce’s Post

Discover the fascinating journey of whisky as it conquers the palates of China. In recent years, China has emerged as a thriving market for whisky enthusiasts, with a growing appreciation for the rich flavors, craftsmanship, and cultural heritage behind this revered spirit. This intriguing article delves into the evolving whisky landscape in China, highlighting the factors driving its popularity, the unique preferences of Chinese consumers, and the innovative approaches taken by distilleries to cater to this dynamic market. https://lnkd.in/ge2mbvH3

Was a pleasure sharing insights with Katie Silver of BBC - everyone is asking, with the rise of foreign liquors in China, what's the future of Chinese Baijiu? Here's my take: 🥃 Baijiu has a special place in Chinese culture, and is consumed straight at social gatherings, especially between men 🥃 Foreign spirits, on the other hand, dominate China's rising cocktail and mixology scene, which is increasingly popular among Women Rather than replacing one another, they are expanding and diversifying drinking opportunities 🥃 What about whiskey? Last year we found that it's a male dominated market, but this year we see a rise in female drinkers💁🏻♀️ Who are Chinese whiskey drinkers: 🥃 70% are between 26 and 40 years old 🥃 Half earn over 20,000 RMB a month, making them high-earners by China's standards. 🥃 79% of them reside in tier-1 or new-tier-1 cities.  🥃 Whiskey drinkers drink more frequently than consumers of other alcohols *data from a recent survey by Daxue Consulting's public research department #Chinamarket #WineandSpirits #Whiskey https://lnkd.in/dTZBBpS2

𝐀 𝐖𝐨𝐫𝐥𝐝 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐞𝐞𝐧: 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐞𝐚𝐥𝐦 𝐨𝐟 𝐒𝐩𝐢𝐫𝐢𝐭𝐬 𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧@ https://lnkd.in/d-aWT6mV (𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐞𝐦𝐚𝐢𝐥 𝐈𝐃𝐬 𝐩𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝) "Spirits" encompass diverse meanings, weaving through history, culture, and personal belief. Primarily, they refer to distilled alcoholic beverages like vodka, whiskey, and rum, obtained by heating fermented liquids and evaporating the alcohol. However, the term also delves into the realm of the immaterial, encompassing various interpretations. Some view them as souls of the departed, lingering in the world or inhabiting the afterlife. Others consider them ethereal beings, independent of the physical realm, with diverse forms and purposes, from benevolent guides to mischievous tricksters. 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗧𝗼𝗽 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 𝗼𝗳 𝘁𝗵𝗶𝘀 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝗮𝗿𝗲: Diageo, Pernod Ricard, Bacardi, LVMH, Beam Suntory, William Grant & Sons, Rémy Cointreau, THE EDRINGTON GROUP LIMITED, CHINA KWEICHOW MOUTAI DISTILLERY (Group) CO., LTD, Brown-Forman, Wuliangye Group Import and Export Co., Ltd., Jiangsu Yanghe Brewery Joint-Stock Co., Ltd., Hubei Daohuaxiang Group, Luzhou LaoJiao International Development(HK) CO., Ltd., Jose Cuervo, Tequila Patrón Spirits hold a significant place in various mythologies and religious traditions, often associated with nature, deities, and the spirit world. Whether imbued with symbolic meaning, cultural significance, or personal belief, "spirits" continue to captivate our imagination, sparking exploration beyond the seen world. #spirit #alcohol #alcoholic #beverages #food #vodka #whiskey #rum #drink #demand #growth

Whisky takes a shot at China's baijiu-dominated market The Lunar New Year is traditionally a time for gathering with family and friends to eat and drink. And for hundreds of years, the drink of choice in China for these celebrations has been baijiu - a clear spirit made with fermented grains which packs a potent punch. Baijiu is also often drunk straight and at social events such as weddings and birthdays. Its Alcohol-By-Volume (ABV) can top 60% - in comparison spirits like scotch whisky and tequila typically have an ABV of around 40%. "Baijiu certainly still has its place in Chinese liquor consumption, even among young consumers," says Allison Malmsten, public research director at Daxue Consulting. It accounts for well over 90% of China's spirits sales, with annual sales of around $160bn (£127bn). However, in recent times drinks from abroad have been growing in popularity in what is the world's biggest spirits market. #investment #opportunity #whiskycollection #whiskylover #whiskybarrel #whiskycask #invest #investor #Investing #investors #assets #asset #assetmanagement #assetprotection #whisky #whiskylife #scotland https://lnkd.in/gEDry8ff

The Origin of Chinese Whisky Did you know? The history of Chinese whisky can be traced back several decades, but it’s only in the last ten years that it has truly flourished. More and more Chinese distillers are exploring the perfect fusion of local ingredients and traditional whisky-making techniques. #ChineseWhisky #WhiskyHistory Unique Flavors Chinese whisky, shaped by its unique climate and water sources, often offers flavors distinct from those of Scotch or Irish whiskies. Expect subtle fruitiness, floral notes, and a hint of smokiness—definitely worth a try! #UniqueFlavors #ChineseCraftsmanship Use of Local Ingredients Many Chinese whisky distilleries use locally sourced barley or other grains in their production, infusing the spirit with a distinctive terroir that makes every sip an expression of the East. #LocalIngredients #Terroir The Future of Chinese Whisky As the reputation of Chinese whisky grows internationally, more whisky enthusiasts are turning their attention to this emerging market. Are you ready to explore the whisky revolution from the East? #WhiskyRevolution #EmergingMarket How to Enjoy Chinese Whisky Want to better appreciate Chinese whisky? Try pairing it with local Chinese dishes, or add a few drops of water to unlock deeper flavors. #WhiskyPairing #TasteTheEast

Our latest report, Asia’s Top 50 Wine Importers, is an essential guide for anyone serious about expanding their wine business in Asia. This comprehensive guide profiles the key importers across major markets like China, Japan, South Korea, and emerging hubs like Vietnam and Thailand. Get strategic insights into each importer’s growth, market influence, portfolio, and key contacts to fast-track your market entry. For Vino Joy News subscribers, we’re offering a 10% discount on the report. PM or email editorial@vino-joy.com to get the promo code or request a sample. #WineMarketStrategy #AsiaWineImporters #MarketIntelligence #WineBusinessGrowth #WineTradeInsights #wine #intelligence #news #report #Asia #SouthKorea #Japan #China #HongKong #Singapore #vietnam #thailand #thephilippines #taiwan #india Report link: https://lnkd.in/gVMKvZGa

Whisky takes a shot at China's baijiu-dominated market The Lunar New Year is traditionally a time for gathering with family and friends to eat and drink. And for hundreds of years, the drink of choice in China for these celebrations has been baijiu - a clear spirit made with fermented grains which packs a potent punch. Baijiu is also often drunk straight and at social events such as weddings and birthdays. Its Alcohol-By-Volume (ABV) can top 60% - in comparison spirits like scotch whisky and tequila typically have an ABV of around 40%. "Baijiu certainly still has its place in Chinese liquor consumption, even among young consumers," says Allison Malmsten, public research director at Daxue Consulting. It accounts for well over 90% of China's spirits sales, with annual sales of around $160bn (£127bn). However, in recent times drinks from abroad have been growing in popularity in what is the world's biggest spirits market. #investment #opportunity #whiskycollection #whiskylover #whiskybarrel #whiskycask #invest #investor #Investing #investors #assets #asset #assetmanagement #assetprotection #whisky #whiskylife #scotland https://lnkd.in/gEDry8ff

Interesting article on the growth of Chinese whisky distilleries. The argument is that despite the risk of increasing tension between China and the West, there is an opportunity for whisky to take a bigger market share from baijiu. There is a desire for homegrown success stories in China. If these distilleries are able to produce a high-quality product, they're likely to get domestic support. The electric vehicle market makes a good comparison. Personally, I find the recent boom in 'world whiskies' absolutely fantastic. A rising tide raises all ships 🥃 https://lnkd.in/gtZC6JD6

As we have been discussing in our business meeting recently @ Whisky Cask Club the growth of China into the Whisky business is only just beginning. In 2022, sales of whisky in China were valued at $2.3bn, according to market research firm Euromonitor International. That figure is expected to almost triple by 2027 as the whisky market there is expected to grow at around five times the rate seen globally. Those sales are being driven by young, middle class, urban, educated and increasingly female drinkers. https://lnkd.in/gxygt5-n #alternativeinvestments #whiskylovers #whisky #liquidgold #singlemalt #whiskycasks

Australian Wine Triumphs at China Roadshow, Setting the Stage for Growth 🍷 Australian wines made a powerful comeback at the 2024 China Roadshow, with Wine Australia leading the charge. Held from 20-28 August, this trade mission featured 50 exhibitors showcasing over 90 Australian wine brands across Beijing, Shanghai, Chengdu, and Guangzhou. With more than 2,500 Chinese trade visitors attending, including influential buyers and media, the event marked a key moment in re-establishing Australia’s wine presence in China following the lifting of duties earlier this year. 🍇 Wine Australia’s General Manager, Marketing, Paul Turale, highlighted the overwhelming enthusiasm for Australian wines. The event not only allowed producers to reconnect with Chinese consumers but also sparked optimism for future growth in the region. As Turale noted, the warm reception reaffirms the strong bond between Australian wines and the Chinese market, pointing to the potential for increased export sales and long-term success. 🚀 Looking ahead, Australian wine will continue to build on this momentum, with a strong presence at upcoming events such as the China International Import Expo and ProWine Shanghai in November. As part of a broader market diversification strategy across Asia, Wine Australia aims to solidify its place in China’s competitive wine market through ongoing engagement and targeted marketing efforts. #AustralianWine #WineAustralia #ChinaRoadshow #WineTrade #WineIndustry #WineExport