Unpacking our Approach to Experiential: Magic ✨
At the We Are Collider HQ , we’ve conducted original research to answer a key question: What is the behavioural science that makes experience marketing successful? 🤔 Through our findings, we’ve developed the MARVELS™ framework — a set of seven behavioural science levers that drive success. Over the coming weeks, we’ll explore each one in detail, starting with M: Magic.
Magic represents the unique, emotional aspect of an experience that makes it stand out and stay memorable. Grounded in Maslow’s concept of peak experiences, Magic taps into emotionally intense moments, creating vivid, detailed, and long-lasting “flash-bulb” memories. 🧠✨ Emotional events are better remembered than neutral ones, and it’s these moments that set an experience apart from the ordinary.
In our analysis, Magic emerged as the most predictive factor for successful experience outcomes. Its spell can be broken down into three core components: Senses 👀, Self 🧍♂️, and Story 📖. More on those another time…
In essence, Magic is about creating emotional connections that elevate an experience beyond the everyday. Stay tuned as we continue to explore the MARVELS™ framework and how these behavioural insights shape powerful, memorable campaigns.
See Magic in action HERE! https://lnkd.in/d7m86kd5
We Are Collider x
#ExperienceMarketing #BehaviouralScience #Emotion #MandM #ExperientialMarketing #Creatives
ICT Solution Senior Presales - Enterprise Marketing | e& Business
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