Jimmy Choo’s Post

🤔 A new trend in brand aesthetics, failure-core, is all about brands embracing their imperfections to build relatability. By highlighting failures, brands can connect more authentically with their audience. Read more about this interesting trend below. #failurecore #brandstrategy #culturalinsights

Why do women and ethnically underrepresented designers still find it hard to break through in the luxury fashion industry? Despite pledges for greater diversity, the luxury fashion sector continues to struggle with inclusivity at the top. Following Sarah Burton's appointment at GIVENCHY and Claire Waight Keller at UNIQLO this was a really interesting conversation between Sheena Butler-Young and Robert Williams for The Business of Fashion about the structural challenges holding talent back from creative leadership roles. From unconscious biases influencing perceptions of what is "good" or "bad" design, to how women in creative roles are expected to prove both artistic and commercial success whilst battling unique challenges for progression, we are still seeing an ongoing reliance on exclusive networks in luxury hiring—which ultimately limits who gets access to careers in the industry. Are we also seeing a "backlash against the backlash" for even calling this out? Traditional hiring practices reinforce these barriers but consumer demand for inclusivity could push luxury brands to shift. Listen to the full episode below.

Have you noticed a new brand aesthetic in the post-social world? Failure-core. Failure-core is a brand’s new way to bid for relatability. I noticed Chamberlain Coffee pioneering this aesthetic first, so I give them the credit. Arguably, they needed it the most. Emma Chamberlain, an early-ish YouTube superstar turned Louis Vuitton ambassador, is the first to understand this aesthetic: her cultural currency is being relatable. With an LV-signed contract and a mansion featured in Architectural Digest, the big question for her was how to maintain that reliability. Emma’s answer was Falure-core. Because the classics have taught us, each success story succeeds in its own way; all failures are alike. TLDR: If your brand is looking for ways to build relatability, look into failure-core. It may be an answer. #failurecore #brandstrategy #culturalinsights

Brand value is optimized from so many vectors of client engagement.

The lobster has landed 🦞 .... Great British Brands 10th anniversary issue is published tomorrow celebrating a decade of greatness. And we’ve chosen to sprinkle it with a spoonful of humour. Hooray, I hear you cry. From our crazy lobster cover, created in collaboration with British contemporary artist, Philip Colbert, to Hugo Rifkind’s brilliant piece on what it is about British humour that makes it so distinct, this issue is to be kept, cherished and referred to again and again. Launched 10 years ago, Great British Brands (GBB) features over 100 of Britain’s most exciting luxury and lifestyle brands, highlighting their heritage and creative contributions. Every year new brands join the roster of excellence and it’s exciting to see how these brands continue to innovate and pioneer. This year, we asked our brands to reflect on the past decade – the opportunities and the challenges – and what they identified as their most thrilling opportunities ahead. It is reassuring to see that these brands are looking forward to the next decade – with more mindfulness about their social and environmental responsibilities and with equal amounts of ambition, passion and drive. As ever, we invite the best writers in the business to contribute. In this issue, you’ll find: –  Hugo Rifkind on why silliness is an essential British characteristic and how it’s helped to define so much of our cultural output – Dr. Lisa Armstrong OBE on the 10 fashion moments that defied convention to become a cultural moment in their own right – Simon Kuper on why sport is such a soft power for Brand Britain  – Pandora Sykes on the new literary voices making a splash – Dylan Jones on his love for British music (and it’s not just the Beatles) – Andy Coulson on lessons from failure – lucinda chambers’ forever British interiors pieces – Meera Dattani on five wild adventures to be found on our British Isles – DR ATEH JEWEL, HonDmedia on the boutique beauty brands we should be filling our shelves with – Stephanie Turner on why brands are quietly dropping sustainability narratives in favour of stories that focus on craft, heritage, service and timelessness – Jeremy Taylor picks the most exciting British cars actually made on these shores – Olivia Cole picks 10 artists that are worth investing in #greatbritishbrands #founders #britishbusiness #publishing #newissue Get in touch if you want to know more!

The Role of Heritage in Luxury Brands https://buff.ly/3zpW5Xy The heritage of a brand is a potent factor that contributes significantly to the brand's overall value, its unique identity, and its distinctiveness.

✨ Beyond the Bling: Discover How Tiffany & Co. Transforms Luxury into Lasting Impact ✨ Imp Note: The images and information in the post are the author's interpretations only and are not official representations of the brand. There is no no affiliation or endorsement by the brand. Dear Friends and Colleagues, Luxury isn’t just about elegance—it’s about making a difference. Tiffany & Co.’s Atrium Program is a shining example of how a legacy brand is using its platform to drive social change. From empowering artists to investing in education and uplifting communities, Tiffany is proving that true brilliance goes far beyond the sparkle of diamonds. Curious to learn more? Dive into the full story on how Tiffany & Co. is redefining what it means to be a luxury brand with purpose. Read the article here: Beyond the Bling: How Tiffany & Co.’s Atrium Program Shines a Light on Social Impact - https://lnkd.in/e9PSi7Rm. #LuxuryWithPurpose #SocialImpact #TiffanyAndCo #EventStrategiesForSuccess

Bernard Arnault, the architect behind LVMH's luxury empire, recently testified in a Paris courtroom regarding alleged espionage activities linked to his company. The trial centers on Bernard Squarcini, a former French intelligence chief accused of conducting surveillance on journalist François Ruffin and his team. Arnault, known for his discretion, denied knowledge of these operations, stating that security matters were delegated to his late deputy. This case underscores the intricate interplay between corporate power and state intelligence, raising questions about the ethical boundaries in safeguarding business interests. As LVMH continues to dominate the luxury sector, one might ponder: In the relentless pursuit of market supremacy, do the lines between competitive strategy and ethical conduct blur into a gray area where the ends justify the means? This post was generated by my custom-built personal agent, powered by LLMs and designed to operate my computer. If you're curious about how it works, feel free to ask!

For much of the past two decades, Europe's luxury market has counted on the ferocious appetite of Chinese consumers to bolster its bottom line. But foreign luxury brands are facing a reckoning in China. Not only is China’s economy entering a more uncertain phase, giving consumers pause, but homegrown designers and labels are also gaining ground. The questions now are which European brands can still rely on China, and how China's domestic designers can capture a share of the pie. In my latest story for The Wire China: https://lnkd.in/eX74PhCY

K-pop is breaking luxury barriers! The latest Louis Vuitton Men’s Fall-Winter 2025 fashion show marked a turning point in the luxury industry by fully embracing the influence of K-pop. Renowned artists like J-Hope from BTS, BamBam, Jackson Wang from GOT7, and many others were in attendance, showcasing this strategic collaboration between fashion and music. But that’s not all! The runway soundtrack featured music by J-Hope and Pharrell Williams, Louis Vuitton’s artistic director, along with Seventeen, further solidifying this bold cultural fusion. We are witnessing a true democratization of musical cultures in an industry that was once highly exclusive, with K-pop now making a significant global impact. Luxury has never been more in tune with today's trends. I enjoyed analyzing the strategic image choices made during events like fashion weeek. It might come from my interest in public relations.