Jim Van Over’s Post

40 Years ago... the advert that launched the Apple Mac, and still one of the most remembered adverts from the American Super Bowl. The 60-second mini-film was shot in one week at a production cost of about $500,000. Two hundred extras were paid $125 a day to shave their heads, march in lock-step, and listen to Big Brother’s Stalinist gibberish. Shot in dark, blue-gray hues to evoke IBM’s Big Blue, the only splashes of colour were the bright red running shorts of the protagonist, an athletic young woman who sprints through the commercial carrying a sledgehammer, and Apple’s rainbow logo. The commercial never showed the actual computer, but ended with a tease: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” The start of a revolution in the desktop computer industry.... #apple #applemac #desktop #superbowl

Building something that changes the way people work and boosts their productivity is an amazing feeling. It's almost like giving them superpowers! It's reminiscent of Apple's Macintosh in 1984, creating something that levels the playing field, 2024 definitely won’t feel like “2024”. https://lnkd.in/ew_vTfj8 #membership #digitaltransformation #memberbase

On this day, 24th January, 1984 😲 It's been four decades since the Apple Macintosh, also known as the Macintosh 128K, first hit the market. It was the first personal computer to achieve widespread popularity and incorporate a graphical user interface, a built-in screen, and a mouse. The Macintosh played a significant role in establishing desktop publishing as a standard office function. The computer's motherboard, 9-inch CRT black and white monitor, and floppy drive were housed in a beige case with an integrated carrying handle. It also included a keyboard and single-button mouse. The Macintosh made its debut in a television commercial called "1984" during Super Bowl XVIII on January 22, 1984. Directed by Ridley Scott, the commercial was a huge success. Sales of the Macintosh were robust at its initial launch on January 24, 1984, reaching 70,000 units on May 3, 1984. After the introduction of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer's model number was M0001. 🍏🖥️ #Apple #Macintosh128k #AppleMacintosh #AppleProducts #1984 #SteveJobs #AppleComputers

January 24 marks the 40th anniversary of Steve Jobs unveiling the Macintosh, the first successful mass-marketed computer with a graphical user interface. Forty years before Apple Vision Pro, practically to the day, Apple launched the Macintosh — and it eventually changed the world. Normally when someone wrote in a wordprocessor, and wanted to use bold or italics, they would use keystrokes to do it – and they wouldn’t see a representation of the effect on their screen. Instead they see something like this: Here is a word in ^Bbold^B and here is a word in ^Yitalics^Y. Control-Y for italics because Control-I was used for tab, obviously. You’d only get to see the actual type effects when you printed the document. Then came the "Macintosh" It smiled at you as it started-up. You didn’t have directory listings, you had images of folders. You didn’t type the name of an application or file to open it, you used this strange new thing called a mouse to double-click it. When you made a word bold, it appeared in bold on the screen. You had different typefaces! All of this may sound very normal to us now, but imagine back in 1980s. Last but not least, the 1984 Superbowl commercial that created a ripple in the stagnant market. #40YearsofMacintosh #Apple #Macintosh #Anniversary

Reflecting on the Discontinuation of the Macintosh XL and Its Lessons for Businesses On August 1, 1986, Apple discontinued the Macintosh XL, marking the end of the Apple Lisa computer platform. While this might seem like a blast from the past, it holds valuable lessons for today's business owners. Back in January 1985, while the Macintosh line was thriving, the Lisa struggled with sales. Apple's innovative response was to transform the Lisa 2/10 into the Macintosh XL, combining the best of both worlds. This hybrid machine ran the Macintosh operating system, allowing Apple to salvage and repurpose their advanced technology for greater success. The Lisa's story is a powerful reminder of the importance of adaptability and leveraging existing assets. While it didn't hit the market as intended, its technology laid the groundwork for future innovations. Apple’s strategic pivot with the Macintosh XL showcases how repurposing resources can lead to breakthroughs and continued growth. Today, we celebrate the pioneering spirit of the Lisa and the lessons it offers in resilience and innovation. What's an example of when you decided to embrace change and turn a challenge into an opportunity? #TechHistory #AppleLisa #MacintoshXL https://lnkd.in/eFj26NDY

Apple Mac Mini: Unveiling Power & Performance Welcome to the universe of registering greatness, where development meets execution – the Apple Macintosh mini. We’ll go over the complexities of Macintosh’s little particulars in this far-reaching guide, uncovering the elements that make it a champion work area figuring choice. https://lnkd.in/ePxba88C

Today marks 𝟰𝟬 𝗬𝗲𝗮𝗿𝘀 🎉 since the release of the Macintosh, 𝗜𝗰𝗼𝗻𝗶𝗰 𝗠𝗮𝗰𝗶𝗻𝘁𝗼𝘀𝗵 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 🖥️, a device that revolutionized personal computing with its innovative design and groundbreaking technology. 🍎 On 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟰, 𝟭𝟵𝟴𝟰, Apple Inc. introduced the world to the Macintosh. It featured a 9-inch monochrome CRT display, offering a user-friendly interface to the computing world. Powered by a Motorola 68000 processor at 8 MHz, the Macintosh was a marvel of its time, boasting 128 KB of RAM, later expanded into the Macintosh 512K. Its most significant contribution, however, was bringing the graphical user interface and mouse to a broad audience, democratizing technology in an unprecedented way. 🌐🚀 Fast forward to today, Apple unveils the '𝗩𝗶𝘀𝗶𝗼𝗻 𝗣𝗿𝗼', marking the dawn of a new era in #spatialcomputing. This cutting-edge product may bring advancements beyond our current imagination, continuing the trailblazing legacy of the original Macintosh. 🔮 Imagine, 40 years from now, someone reflecting on the day the 'Vision Pro' was launched. This device, likely destined to redefine technology, will stand as a testament to our era's achievements, embodying human ingenuity and innovation. 💭 Here's to celebrating the past, embracing the present, and anticipating the future of technology! 🍎 #MacintoshAnniversary #40YearsOfInnovation #TechEvolution #VisionProFuture #TechHistory https://lnkd.in/dWxirKXF

Today marks the 40th birthday of the iconic Apple Macintosh, a device that revolutionized the tech (and marketing) world. 🖥️🎂 📅 Where were you on this day in 1984? Do you remember that unforgettable '1984' commercial? It not only showcased the power of the Mac but also changed the landscape of technology marketing forever. 💡 The '1984' ad was more than just a commercial; it was a cultural moment that challenged the status quo. Apple dared to think differently, and this innovative approach set a new standard for how tech products were marketed. 🌐 Fast forward to today, and we see the lasting impact on digital marketing. Apple's ability to tell a compelling story through visuals and emotion laid the foundation for future campaigns. They didn't just sell a product; they sold a vision, an experience. 🏈 The '1984' Macintosh ad not only redefined marketing but also kickstarted the trend of "mega launches" in the tech industry. Its grand unveiling during the Super Bowl set a precedent for impactful product launches, shaping the way technology companies present their innovations to the world. 🌐✨ 🚀 As we celebrate this milestone, let's rewatch that iconic advert and acknowledge the Macintosh for not only shaping the personal computing landscape, but also for influencing the art of digital storytelling! Happy 40th from RutterKey, Apple Mac! Here's to four decades of creativity, innovation, and pushing the boundaries. 🥳🍎 💰 Fun fact: The Macintosh, the subject of this famous Super Bowl ad, would cost $7,366 today! In 1984, it set users back a whopping $2,495! #Apple #Macintosh #Mac #Marketing #DigitalMarketing #CulturalImprinting https://lnkd.in/dg6JnDc

Reflecting on the Discontinuation of the Macintosh XL and Its Lessons for Businesses On August 1, 1986, Apple discontinued the Macintosh XL, marking the end of the Apple Lisa computer platform. While this might seem like a blast from the past, it holds valuable lessons for today's business owners. Back in January 1985, while the Macintosh line was thriving, the Lisa struggled with sales. Apple's innovative response was to transform the Lisa 2/10 into the Macintosh XL, combining the best of both worlds. This hybrid machine ran the Macintosh operating system, allowing Apple to salvage and repurpose their advanced technology for greater success. The Lisa's story is a powerful reminder of the importance of adaptability and leveraging existing assets. While it didn't hit the market as intended, its technology laid the groundwork for future innovations. Apple’s strategic pivot with the Macintosh XL showcases how repurposing resources can lead to breakthroughs and continued growth. Today, we celebrate the pioneering spirit of the Lisa and the lessons it offers in resilience and innovation. What's an example of when you decided to embrace change and turn a challenge into an opportunity? #TechHistory #AppleLisa #MacintoshXL https://lnkd.in/gVBrYyNQ

On the 1st of August 1986, Apple discontinued the Macintosh XL, marking the end of the Apple Lisa computer platform. This might seem like a blast from the past, but it holds valuable lessons for today's business owners. Back in January 1985, while the Macintosh line was soaring, the Lisa struggled with sales. Apple’s innovative response? They transformed the Lisa 2/10 into the Macintosh XL, combining the best of both worlds. This hybrid machine ran the Macintosh operating system, allowing Apple to salvage and repurpose their advanced technology for greater success. The Lisa's story is a powerful reminder for businesses about the importance of adaptability and leveraging existing assets. While it didn't hit the market as intended, its technology laid the groundwork for future innovations. Apple’s strategic pivot with the Macintosh XL showcases how repurposing resources can lead to breakthroughs and continued growth. Today, we celebrate the pioneering spirit of the Lisa and the lessons it offers in resilience and innovation. What’s an example of when you decided to embrace change and turn a challenge into an opportunity? #TechHistory #AppleLisa #MacintoshXL #BowesIT