Apparel Technical Design Management | I help in New product innovation Product Management |Saved $1.4M in Sizing Automation |Reduced Product Returns by 46% |Coached technical Design team for SAP transition
𝔹𝕖𝕪𝕠𝕟𝕕 𝔹𝕖𝕒𝕦𝕥𝕪 𝕊𝕥𝕒𝕟𝕕𝕒𝕣𝕕𝕤: 𝕋𝕙𝕖 𝔻𝕒𝕥𝕒-𝔻𝕣𝕚𝕧𝕖𝕟 𝔼𝕧𝕠𝕝𝕦𝕥𝕚𝕠𝕟 𝕠𝕗 𝕄𝕒𝕤𝕤-ℙ𝕣𝕠𝕕𝕦𝕔𝕖𝕕 𝔽𝕒𝕤𝕙𝕚𝕠𝕟 The pervasive influence of body-conscious shaping in the fashion industry is driving women to strive for a more physically fit appearance that aligns with societal beauty standards. In the realm of ready-to-wear (RTW) fashion, mass production plays a crucial role in addressing this pressure. 𝐖𝐚𝐢𝐬𝐭-𝐇𝐢𝐩 𝐑𝐚𝐭𝐢𝐨 𝐚𝐬 𝐚 𝐃𝐞𝐬𝐢𝐠𝐧 𝐅𝐨𝐜𝐮𝐬 This ratio, calculated by dividing the circumference of the waist by that of the hips, is considered by many as an indicator of attractiveness and femininity. 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐢𝐧 𝐌𝐚𝐬𝐬 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 Consumer Preferences: Analyzing consumer preferences through surveys and market research helps fashion brands understand the ideal waist-hip ratio that resonates with their target audience. 𝐒𝐚𝐥𝐞𝐬 𝐃𝐚𝐭𝐚: Examining sales data provides valuable insights into which designs are more popular among consumers. By correlating this information with specific design features, fashion companies can optimize their production to meet the demands of the market. To achieve the desired aesthetic, my suggestions are to employ various technical methods to alter silhouettes. These changes are not merely about conforming to a single standard but rather celebrating diverse body shapes. 𝐏𝐚𝐭𝐭𝐞𝐫𝐧 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬: Fine-tuning patterns to enhance or deemphasize certain areas, such as the waist and hips, contributes to creating garments that flatter different body types. 𝐅𝐚𝐛𝐫𝐢𝐜 𝐂𝐡𝐨𝐢𝐜𝐞𝐬: The selection of fabrics with specific stretch and drape characteristics allows designers to manipulate the way a garment drapes on the body, contributing to the illusion of an idealized silhouette. Below is an example project i have created considering waist hip ratio from the design i made previously. Leading brands like Walmart Target Gap Technical designers are hopefully already employing these data to figure out silhouettes for all body types as we already see plus women sizes getting more popular. #fashiontechnicaldesign #bodyshapes #sizing #retail #massproduction
Mark Charlton
9mo
The other area that is an opportunity is grading. Too many brands focus on the base size then formulaicly apply a grade, shapes and relationships of shapes (waist to hip, for example) change throughout the size range. 3 or 4 body shapes maybe required on the smaller end of the size range as proportion is influenced by bone structure at the higher end of the size range proportions are more influenced by body mass vs bone structure different / potentially less body shapes are required at the higher end of the size range. The focus of developing fit should be equal across all sizes 👍
Head of Technical Design at Carhartt
9moInteresting concept, the idea of designing into and celebrating different body shapes is crucial for fitting the female form on mass. With my team we have developed different female body standards vs one perfect standard / fit model. Of course there has to be a primary, secondary, tertiary etc. however we now have the tools to understand how our product fits different body types (waist to hip ratios) then have an informed conversation around what we do with this information, product consumer facing communication? re-develop fabric, etc. Great topic and on point.