Jitesh Kumar’s Post

Last Friday, I dropped a quick post about lumping several jobs into your content creation/production/social media position, and it struck a nerve! So let's talk about it. Writing is a skill. Writing in a particular voice (like the voice of a brand) is ANOTHER skill. Writing sentences in emails is NOT the same thing as writing for communication, and I'm sorry if this is troubling to you, but you may not be skilled enough at writing to tell the difference. That's why large corporations have a Comms staff. That's why Communication and English are two separate degrees. And to the point, camera operator/DP, editor, and writer are all separate, and separately skilled jobs, and should be compensated as such. I understand this is a bigger issue because companies are trying to crunch multiple jobs to individual employees in every department because investor and executive payouts are now more important than happy, well-compensated employees, but try to remember without those employees, even the "kids" selling your brand to buyers on social media, there would be no payouts at all. It's time to invest in the future of your company by taking the time to understand what qualifications are necessary to do the work needed, and how much time it took to learn those skills. The salaries you pay are not JUST for the job the person is doing, but also for the years of experience they bring to the table. You want something written well? Hire a writer. You want something edited beautifully? Hire an editor. You want graphics? Hire a graphic designer. THOSE ARE ALL SEPARATE JOBS. What do you think?? #JobHunting #JobSeeking #ContentCreation #TVProduction #TVProducer

Let's be honest, when was the last time a job description actually matched what you do? Forget skills like “detail-oriented” and “team player.” Here's what a comms job really looks like ⬇️ 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝗶𝗲𝘀: ✅ Mind reading abilities (or at least convincing people you can) ✅ Fluency in translating corporate jargon into human speech ✅ Comfortable with being everyone's editor/graphic designer/social media guru, all at the same time ✅ Talent for making [insert dry topic] "go viral" on command ✅ Ability to thrive on caffeine and last-minute requests ✅ Mastery of creative file naming conventions (e.g., "Final.pdf", "Final2.pdf", "Final2usethisone.pdf", "FinalFINAL.pdf", and "OMGjustapproveitalready.pdf") 𝗕𝗼𝗻𝘂𝘀 𝗣𝗼𝗶𝗻𝘁𝘀: ✅ Time management skills that border on time travel ✅ Ability to turn quick emails into award-winning campaigns ✅ Expertise in preparing for crises that even Murphy's Law didn't see coming ✅ Talent for deciphering which "final" version is actually final What am I missing? What would you add to make this even more realistic (or hilarious)? P.S. I love doing this exercise with my clients when building hiring strategies for marketing and comms functions. I always ask them to rewrite their own job descriptions, encouraging them to have fun with it and be brutally honest. It's amazing what insights can come from a bit of creative job description writing! 😅 #CommsLife #PR #commsjob

We’ve recently had two very large clients come back to us after leaving for moving operations “in house”. I just asked a simple question why did you leave? Answer: new leadership wanted to move things in house. Why did you come back?: leadership realized we couldn’t hire a graphic designer, content writer, editor, programmer, SEO expert, social media manager, track the leads, and follow up with the leads better or for less money. Therefore, I ask you all. How much salary money and middle management time/money needs to be invested to handle everything mentioned above? And what happens when one of those employees leave? Stick to what you’re great at and makes you money! Don’t try to be a marketing expert. You will fail and it will cost you more money moving it “in house!” #marketing #sales #leadership

Please Recruiters learn to differentiate between Creative Roles. It’s high time. Graphic Designer, Content Writer, Copywriter, and Video Editor these are very similar yet very different roles. A person can be a Creative Specialist and Director who looks after all the creative doings of the firm on social media and the website. Still, he/she is not a Copywriter, Content Writer, or Graphic Designer. Knowing different skills and requirements of a job role are different. Don’t be confused. Content Writers can suggest creative ideas according to the content he/she is writing but that does not make them Video editors or Graphic designers. If a Job role requires a person to multi-task then please mention it in the JD itself with better pay. You can’t pay 20 for a job that requires a pay of at least 40-50. You can either sacrifice the Quality of the Content produced by a demotivated writer (multi-tasker for you) or Pay more for more work. Instead of hiring Content Writer hire a Content Specialist, Analyst, Creative Specialist, or even a Creative Consultant. #recruiters #hr #employers #RantOver #jobroles #opportunities #contentwriter #creator #creative #writing #creativecontentwriter #writer #designer #creativespecialist #creativedesigner #confusion #consultant #branding #advertising #thoughtprovoking #provoking #graphicdesigner #uiux #editor #videoeditor

Your skills aren’t valuable.. This is not just a hook but a a fact when you lack RELIABILITY After working with 50+ team members in the last 2 years I experienced this thing That skills can be taught but reliability can’t, it’s in your nature🙌🏻 If someone is hiring you, you should make sure that your client/customer is having you as their back, if they’ve hired you, they know you are going to get the work done. You could be a great media buyer, a great ghostwriter, a great graphic designer or a great video editor, but if you are not reliable it is going to be a tough journey for you. "Skills may dazzle, but reliability outshines them all." Follow Rahul Bhatty for more such Contents 📌 #skills #value #linkedIn #SkillDevelopment #Trustworthiness #ReliablePerformance

I'd be a disaster at these jobs. Please do not hire me for them. ✈️ 𝐅𝐥𝐢𝐠𝐡𝐭 𝐚𝐭𝐭𝐞𝐧𝐝𝐚𝐧𝐭: I'll rewrite the safety instructions (for clarity and engagement), invite every passenger to play team-building activities, and slip anyone who asks extra pretzels and biscotti cookies. 📖 𝐋𝐢𝐛𝐫𝐚𝐫𝐢𝐚𝐧: Whenever someone asks for a recommendation, I'll spend 30+ minutes raving about my current favorite novel, then linger over their shoulder as they read. 👩⚕️ 𝐒𝐮𝐫𝐠𝐞𝐨𝐧: "This is just like that time on Grey's Anatomy! Is that The Fray's 'How to Save a Life' I hear playing?" — me, every 7 seconds 🐶 𝐕𝐞𝐭𝐞𝐫𝐢𝐧𝐚𝐫𝐲 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐢𝐚𝐧: I'll write a theme song for each animal, draft a children's book about them, and supply every owner with personal branding strategies for social media. 🍦𝐈𝐜𝐞 𝐜𝐫𝐞𝐚𝐦 𝐭𝐚𝐬𝐭𝐞 𝐭𝐞𝐬𝐭𝐞𝐫: I'll rate every flavor with chocolate or salted caramel an A+, no notes. ______________________________________________ And you especially shouldn't hire me for these roles. Oh no. 💻 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐧𝐚𝐠𝐞𝐫: I'll create an editorial calendar that's shockingly manageable (yet fresh & impactful), develop multi-channel assets that resonate with target audiences, and promote everything in new ways that skyrocket engagement. I've done it before and (warning) can do it again. ✍ 𝐂𝐨𝐩𝐲 𝐞𝐝𝐢𝐭𝐨𝐫: I'll help every freelance writer, marketing teammate, agency contributor, and company leader to improve their storytelling, SEO, and grammar—while adhering to brand guidelines (which I can also develop) and without losing their unique voice and value. 🏠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐦𝐚𝐧𝐚𝐠𝐞𝐫: No one is safe; I'll look to engage, support, and wow every last community member. I'll use my innate curiosity, unyielding empathy, and emerging research skills to understand diverse audiences and teammates too darn well, while always remaining flexible in my approach. #opentowork #jobseeker #jobsearcher #contentmarketer #contentmarketingmanager #communitymanager #copyeditor #copywriter #edtechmarketing #edtechwriter

I've hired 20+ editors in the last 3 months. Here's what I think makes a good job candidate in the design industry: And it has nothing to do with your past work, your past clients, or how you carry yourself. The secret to a killer application? Your adaptability. It sounds easy, but the reality is that most people don't focus on it. Nobody tests for it. And they definitely should. Adaptability is the candidate's ability to listen to goals, objectives, workflows, choices, and craft an amazing end product. That end product is nothing like their old work and stands the test of time. It is compelling, new, and unseen in the business's niche. Our current job market optimizes for past experience, which is important, but it never tests for originality. Are you able to morph your style to match certain characteristics? Can you come in to a business with no experience and leave the business confidently with changes that will last a lifetime? Did you set up a business for success? Define their public image in such a bold and brilliant way that even the founders are perplexed? Use this following thought experiment. Pretend there are two candidates: Bob and Bill. Bob has worked at 10 agencies in the past, having crafted unique copy, done incredible editing work, and has project-managed for celebrities. His job applications are very simple: he lists his work history, his education, his personal projects, and the celebrities he's worked with. Bill, on the other hand, has only worked at 2 agencies, has never crafted unique copy, but has demonstrated his adaptability. He's taken in the goals of a business, processed them, and designed an end product that looks like something the world has never seen before. Bill came into a business's life at its inception. He took their company, with no branding or clear mission, and nurtured a public image that everyone remembers to this day. The best part about hires like this? They almost always do it with short, simple resumes. They don't glorify their work experience. A select few experiences are taken, used as case studies, and show real originality and impact. The most mic-drop sentence that a hire can write in their Work section? "I designed [] company's branding which has stuck around for the last decade as the company grew from zero to a million sales per year." There's something about adaptability that makes getting hired a lot simpler. If you're trying to be like Bill, ask yourself these questions: - What is my niche? - What is an ideal company's size before and after my work is done? - What do I want to be responsible for? - How can I be original? - How can I adapt?

They still want same things. Fair pay. Vacation time. Good benefits. As they wanted back then. But companies have undergone a drastic transformation. They seek for a “perfect” candidate. But rely heavily on technology to do most of the heavy lifting. They will interview, evaluate, assess, and test you to death to basically get the same results that they were getting 20 years ago. Despite technological advancements being remarkable, it has paradoxically made securing a job more challenging, not easier. Hiring. Done by humans. Let’s make it the new normal. We’ll call it retro! #contentcreator #copywriter #copywriting #contentmarketing

Know the difference. I see a lot of job openings in digital marketing. Companies are looking for digital content makers. Why they are unable to find the right person is because what they are looking for is a ONE MAN ARMY. Before you create an in house communication and content team first know the different roles that are required to make a good team. A traditional advertising agency has three departments for creative ideas: The Client Services The Concept Team The Art Team A lot of companies do not think about hiring a CS person simply because they think there is no client. Wrong! The management is the client. You need a bridge, a person responsible for ensuring the completion of tasks. Creatives are not trained to follow up so we see a lot of delays in everyday tasks. Then comes the concept team. A bunch of people who think of ideas and put these down in words. They work with both the art team or external vendors like production houses to execute ideas. The art team although is the one that creates the final product but is not suppose to write or present. So understand a few things: A content writer or a copywriter is not a designer. A designer or art person is not necessarily a concept writer or a CS. A creative director is not a film director and a film director cannot think like a creative director. My experience tells me that combing job roles usually means loss of quality. So next time you hire a digital content team know that content writers, designers and production heads are three people and not one. #HR #DigitalContent #digitalmarketing #CreativeDirector

If you never try You’ll never know what you are capable of. - John Barrow We all come across various people on social media everyday, achieve amazing things. But you know what most have in common? They all dared to try. Sometimes, the biggest hurdle is simply deciding to go for it. Whether it's applying for a new role, learning a new skill, or pitching that big idea, taking that first step is crucial. Why is "trying" your secret weapon? ✔️ It opens doors.  → New opportunities often appear when you step outside your comfort zone. ✔️ It builds confidence.  → Even small wins feel great and boost your self-belief. ✔️ It fuels learning.  → Every attempt, successful or not, teaches you something valuable. So, the next time you're hesitant, remember: trying is the first step to achieving anything. What are you waiting for? P.s- If you are a content writer or a graphic designer, and want to be part of a small team but have creative adventures, we want to hear from you! Fill out this form, we are excited to know your story: https://lnkd.in/dxYgsTay #hr #hiring #graphicdesigner #contentwriter