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Family businesses are an economic powerhouse—and as that power passes to younger successors, B2B brands need to adapt. Learn 5 ways to cultivate strong connections with next-gen leaders at the link in the comments. #FamilyBusiness #Succession #B2Bbranding #BrandingTips

Read the full story here: https://ow.ly/7Il850SzczI

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Rajni Dhanjani

strategic + creative storytelling through the written word and arresting design. founder, anagram.me

3mo

Great advice!

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